TY - CHAP TI - Glossary AU - Bowdery, Rob T2 - Basics Advertising 01: Copywriting ET - 1 SP - 174 EP - 175 T3 - Basics Advertising SV - 01 PY - 2008/// PB - Bloomsbury Visual Arts CY - Lausanne SN - 978-1-35015-289-2 UR - https://www.bloomsburyvisualarts.com/encyclopedia-chapter?docid=b-9781350152892&tocid=b-9781350152892-glossary DB - Bloomsbury Design Library~Bloomsbury Design Library 2019 Collection~Bloomsbury Architecture Library: Architecture Design and Practice Online~Bloomsbury Architecture Library~Bloomsbury Design Library 2020 Collection~Bloomsbury Architecture Library Annual Update 2020~Bloomsbury Design Library 2021 Collection~Bloomsbury Architecture Library Annual Update 2021~Bloomsbury Design Library 2022 Collection~Bloomsbury International Encyclopedia of Surrealism~Bloomsbury Applied Visual Arts~Bloomsbury Architecture Library Annual Update 2022~Bloomsbury Art Markets~Animation Practice~Bloomsbury Applied Visual Arts 2023 Update~Design Studies~Photography~Ceramics~Applied Gaming~Bloomsbury Architecture Library Annual Update 2023~Printmaking~Bloomsbury Design Library 2023 Collection~Packt Game Development and Animation~ LA - en Y2 - 2024/3/29/ ER -