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Basics Marketing 03: Marketing Management
Basics Marketing 03: Marketing Management

Brian Sheehan

Brian Sheehan is Associate Professor of Advertising in the S. I. Newhouse School at Syracuse University, New York. He has more than 25 years of professional experience with advertising agency Saatchi & Saatchi and currently acts as a consultant, managing their Toyota Worldwide Executive Board (TWEB). Brian is also an advisory board member of Fuhu, a China-US based internet-software company. Author affiliation details are correct at time of print publication.

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AVA Publishing SA, 2011

Subjects

Content Type:

Book chapter

Marketing & Advertising:

Branding, Marketing

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DOI: 10.5040/9781350057913.ch-004
Page Range: 82–97
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