Bloomsbury Applied Visual Arts - How branding and innovation are connected to design
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Brand-Driven Innovation
Brand-Driven Innovation

AVA Publishing SA, 2010

Subjects

Content Type:

Book chapter

Design & Illustration:

Design management, Design research

Marketing & Advertising:

Branding

Related Content

How branding and innovation are connected to design

DOI: 10.5040/9781350096509.ch-002
Page Range: 40–67
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