Bloomsbury Applied Visual Arts - Orchestrating touchpoints
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Brand-Driven Innovation
Brand-Driven Innovation

AVA Publishing SA, 2010

Subjects

Content Type:

Book chapter

Design & Illustration:

Design management

Marketing & Advertising:

Branding

Related Content

Orchestrating touchpoints

DOI: 10.5040/9781350096509.ch-006
Page Range: 168–197
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