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The Fundamentals of Creative Design

The Fundamentals of Creative Design

by Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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and Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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AVA Publishing SA, 2011
  • DOI:
    10.5040/9781350057906
  • ISBN:
    978-1-3500-5790-6 (online)

    978-2-940411-61-0 (paperback)

    978-2-9404-4725-1 (epdf)

    978-1-3500-3415-0 (epub)
  • Edition:
    Second edition
  • Place of Publication:
    Lausanne
  • Published Online:
    2018
The Fundamentals of Creative Design
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The Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduce students to the various aspects of the graphic design. This volume provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish. This updated edition includes new and revised content and images, giving the volume a more contemporary feel.