Loading
Basics Graphic Design 03: Idea Generation

Basics Graphic Design 03: Idea Generation

by Neil Leonard

Neil Leonard is Programme Leader for Graphic Design at Plymouth College of Art, UK. He is the founder of Design Your Career and runs bespoke conferences and workshops for emerging designers about building their careers and businesses. Author affiliation details are correct at time of print publication.

Search for publications
and Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

Search for publications
AVA Publishing SA, 2013
  • DOI:
    10.5040/9781350088689
  • ISBN:
    978-1-3500-8868-9 (online)

    978-2-940411-81-8 (paperback)
  • Edition:
    First Edition
  • Place of Publication:
    Lausanne
  • Published Online:
    2018
Basics Graphic Design 03: Idea Generation
Collapse All Sections

Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.