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Basics Graphic Design 02: Design Research

Basics Graphic Design 02: Design Research: Investigation for successful creative solutions

by Neil Leonard

Neil Leonard is Programme Leader for Graphic Design at Plymouth College of Art, UK. He is the founder of Design Your Career and runs bespoke conferences and workshops for emerging designers about building their careers and businesses. Author affiliation details are correct at time of print publication.

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and Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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AVA Publishing SA, 2012
  • DOI:
    10.5040/9781350088771
  • ISBN:
    978-2-9404-1174-0 (paperback)

    978-1-3500-8877-1 (online)

    978-2-9404-4738-1 (epub)

    978-1-3500-3410-5 (epdf)
  • Edition:
    First Edition
  • Place of Publication:
    Lausanne
  • Published Online:
    2018
Basics Graphic Design 02: Design Research
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Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more.

Students and designers can benefit from this text by learning fresh ways to analyse information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief.