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Basics Product Design 03: Visual Conversations

Basics Product Design 03: Visual Conversations

by David Bramston

David Bramston is a Principal Lecturer at the School of Architecture & Design, College of Arts, University of Lincoln UK Author affiliation details are correct at time of print publication.

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AVA Publishing SA, 2010
  • DOI:
    10.5040/9781350088955
  • ISBN:
    978-1-350088-95-5 (online)

    978-2-940411-09-2 (paperback)

    978-2-9404-3943-0 (epdf)

    978-1-3500-3458-7 (epub)
  • Edition:
    First edition
  • Place of Publication:
    Lausanne
  • Published Online:
    2018
Basics Product Design 03: Visual Conversations
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Basics Product Design: Visual Conversations introduces design students to the art of communication in product design. David Bramston explains the process of translation from rough concept to fully-realised production. It emphasizes the importance of simplicity in creating effective sketches; examines methods of eliciting an emotional response in the use of 2D and 3D mixed media and explores the physical realisation of ideas in the form of models and prototypes. Basics Product Design: Visual Conversations puts design theory into a real-world context with beautiful examples and case studies from some of the worlds leading designers. The title comprises a comprehensive introduction to the language of product design.