Bloomsbury Applied Visual Arts
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The Fundamentals of Creative Photography

The Fundamentals of Creative Photography

by David Präkel

David Präkel has enjoyed a successful and diverse career in journalism, photography and education. He has taught photography at all levels in the UK and America, at the prestigious Kodak Imaging Training Centre and in his own training workshops in Northumberland. Author affiliation details are correct at time of print publication.

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AVA Publishing SA, 2010
  • DOI:
    10.5040/9781350089037
  • ISBN:
    978-2-9404-1113-9 (paperback)

    978-2-9404-3950-8 (epdf)

    978-1-3500-3448-8 (epub)

    978-1-3500-8903-7 (online)
  • Edition:
    First edition
  • Place of Publication:
    Lausanne
  • Published Online:
    2018
The Fundamentals of Creative Photography
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The Fundamentals of Creative Photography offers a comprehensive introduction to the world of applied creative photography. It is concerned with photography in a professional context – images that are to be used in the fulfilment of a brief, rather than those created solely for self-expression. Creativity is important, but must be focused on meeting the client’s needs.

The book explores the principles that underpin the discipline, guiding the reader though the practical considerations involved in executing the perfect shot. It includes guidance on acquiring and developing new skills, the practice of self-promotion and self-administration, and a discussion of the image workflow.