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Basics Interactive Design: User Experience Design

Basics Interactive Design: User Experience Design: Creating designs users really love

by Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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and Peter Beare

Peter Beare is the course leader for Media Production & Technology at the University of Central Lancashire, and is an alumni of the Media Technology Programme. Author affiliation details are correct at time of print publication.

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Fairchild Books, 2014
  • DOI:
    10.5040/9781350089150
  • ISBN:
    978-1-3500-8915-0 (online)

    978-2-940496-13-6 (paperback)

    978-2-9404-4769-5 (epdf)

    978-1-4742-3872-4 (epub)
  • Edition:
    First Edition
  • Place of Publication:
    London
  • Published Online:
    2018
Basics Interactive Design: User Experience Design
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User Experience (UX) and User Experience Design (UXD) challenge existing usability models by changing the emphasis from task and usage to a broader understanding of experience and purpose. UX techniques are gaining popularity across a range of current digital media design and development areas.

Today's designers need to create work that will impact positively on everyone who is exposed to it, as work is delivered across diverse digital platforms accessible to huge populations. It may be passive and immutable or interactive and dynamic, but the success of the design will depend largely on how well the user experience is constructed. Basics Interactive Design 02: User Experience Design introduces an approach to graphic design that puts human experience at the forefront of the design process. Throughout the book, Gavin Allanwood and Peter Beare show how design skills can be improved by undertaking practical exercises and reviewing the work, style and motivations of leading practitioners.