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Basics Design 04: Image

Basics Design 04: Image

by Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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and Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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Bloomsbury Visual Arts, 2005
  • DOI:
    10.5040/9781350096394
  • ISBN:
    978-1-3500-9639-4 (online)

    978-2-9403-7330-7 (paperback)

    978-2-9404-3910-2 (epdf)
  • Edition:
    First Edition
  • Place of Publication:
    Lausanne
  • Published Online:
    2018
Basics Design 04: Image
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Basics Design 04: Image examines the use of images as a fundamental component of graphic design.

Images are everywhere, from cinema posters to perfume packaging. They have the power to elicit a response and impart information. But understanding what they mean, when to use them and how to control them is a crucial part of the designer's role. This book introduces some of the ways in which images are created; from photography to illustration, systematic generation to iconography and computer manipulation.

It equips the designer with a series of tools and ideas that will facilitate the effective use of images in design.