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Basics Design 05: Colour

Basics Design 05: Colour

by Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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and Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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AVA Publishing SA, 2005
  • DOI:
    10.5040/9781350096417
  • ISBN:
    978-1-3500-9641-7 (online)

    978-2-9403-7331-4 (paperback)

    978-2-9404-3911-9 (epdf)
  • Edition:
    First Edition
  • Place of Publication:
    Lausanne
  • Published Online:
    2018
Basics Design 05: Colour
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Basics Design 05: Colour is a guide to the use of colour in graphic design.

Colour is used to represent thoughts and emotions in a way that no other element of design can. This book explores in depth what colours mean; their inherent associations and cultural connotations. It then tackles how to control colour in a design in order to achieve a desired effect or to fulfil a specific brief.

Starting with the basic principles of colour – how light works, colour wheels, colour combinations and harmonies – the book builds on these principles and explains how the designer can accurately and intentionally control colour.