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Basics Design 01: Format

Basics Design 01: Format

by Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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and Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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AVA Publishing SA, 2011
  • DOI:
    10.5040/9781350096523
  • ISBN:
    978-2-9404-1179-5 (paperback)

    978-1-3500-9652-3 (online)

    978-2-9404-4732-9 (epdf)
  • Edition:
    Second Edition
  • Place of Publication:
    Lausanne
  • Published Online:
    2018
Basics Design 01: Format
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One of the fundamental topics within graphic design, format represents the physical point of contact with the user. Basics Design 01: Format examines established format standards and demonstrates how a creative approach to format selection and presentation space can produce dramatic results in both print and digital media. New material in this edition includes a new chapter, focusing on on-screen, online and moving image, and much of the content has been updated and restructured.