Bloomsbury Applied Visual Arts
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Typography

Typography

by Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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and Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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Bloomsbury Visual Arts, 2017
  • DOI:
    10.5040/9781474208499
  • ISBN:
    978-1-4742-2528-1 (paperback)

    978-1-4742-2529-8 (epdf)

    978-1-4742-0849-9 (online)
  • Edition:
    Second Edition
  • Place of Publication:
    London
  • Published Online:
    2018
Typography
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Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readable and legible pages, and to marry type and image to create visually compelling results are skills that every designer must master. This book introduces the student to the basic principles of typography with clear examples from international practitioners, interviews with designers and typographers, plus exercises to reinforce the concepts covered. With its attractive layout, approachable text and skillful use of typography on every spread, the author sets the standard to inspire the beginning student of design.