Bloomsbury Applied Visual Arts
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Basics Fashion Design 08: Styling

Basics Fashion Design 08: Styling

by Jacqueline McAssey

Jacqueline McAssey is the course leader in Fashion Promotion with Styling at UCLAN, where she has taught for over ten years. Prior to her career in education, Jacqueline worked in the industry in fashion promotion. She also works as a freelance stylist, styling editorial and commercial projects, events and exhibitions. Author affiliation details are correct at time of print publication.

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and Clare Buckley

Clare Buckley has worked in the fashion industry for over ten years as a freelance fashion editor and stylist for publications including Russh, Wallpaper and the Guardian: Weekend magazine. She has styled celebrity clients such as Paloma Faith and Sophie Ellis Bextor. She is an associate lecturer on the Fashion Promotion with Styling course at UCLAN, UK. Author affiliation details are correct at time of print publication.

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Fairchild Publications, 2011
  • DOI:
    10.5040/9781474218290
  • ISBN:
    978-2-9404-4713-8 (epdf)

    978-1-4742-1829-0 (online)

    978-2-9404-1139-9 (paperback)
  • Edition:
    First edition
  • Place of Publication:
    Lausanne
  • Published Online:
    2018
Basics Fashion Design 08: Styling
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There are few academic texts on the subject of fashion styling, and many students are unsure about what it is and who has paved the way in this specific field. Basics Fashion Design 08: Styling offers an effective mix of key stylists' biographies, high quality images by professionals and students alike and practical advice about how to produce a photo-shoot and break into the industry.

A stylist is responsible for choosing the look and clothing for a fashion image to communicate a fashion idea, trend or theme, or to advertise a fashion product. This book outlines what it means to style for a catalogue or advertisement (commercial styling), or a magazine (editorial styling) and what types of skills these different fields require.

Styling proves that even on a limited budget, with tremendous imagination and drive it is possible to create beautiful and relevant work.