Bloomsbury Applied Visual Arts
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Visual Merchandising for Fashion

Visual Merchandising for Fashion

by Sarah Bailey

Sarah Bailey is Course Director for the BA (Hons) Fashion Retail Branding and Visual Merchandising course at the London College of Fashion, UK. Author affiliation details are correct at time of print publication.

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and Jonathan Baker

Jonathan Baker is Course Director of the BA (Hons) Fashion Retail Branding and Visual Merchandising course at the London College of Fashion, UK. Author affiliation details are correct at time of print publication.

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Fairchild Books, 2014
  • DOI:
    10.5040/9781474218580
  • ISBN:
    978-1-4742-1858-0 (online)

    978-2-9404-9612-9 (paperback)

    978-2-9404-4770-1 (epdf)
  • Edition:
    First Edition
  • Place of Publication:
    London
  • Published Online:
    2018
Visual Merchandising for Fashion
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How do we define retail spaces to maintain commerciality and the ‘experience’ to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment.

This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry.

When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.