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Motion Graphics

Motion Graphics: Principles and Practices from the Ground Up

by Ian Crook

Ian Crook is a senior lecturer on the Media Technology BSc (Hons) programmes at the University of Central Lancashire, UK. Author affiliation details are correct at time of print publication.

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and Peter Beare

Peter Beare is the course leader for Media Production & Technology at the University of Central Lancashire, and is an alumni of the Media Technology Programme. Author affiliation details are correct at time of print publication.

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Fairchild Books, 2016
  • DOI:
    10.5040/9781474222440
  • ISBN:
    978-1-4742-2244-0 (online)

    978-1-4725-6900-4 (paperback)

    978-1-4725-6901-1 (epdf)
  • Edition:
    First Edition
  • Place of Publication:
    London
  • Published Online:
    2018
Motion Graphics
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Song lyrics fly across the screen in time to music. A globe spins and zooms into a war-torn country. Money rises from a screen to explain an economic situation. Now, more than ever, we are surrounded by these motion graphics on our TV and cinema screens, on our smartphones, computers, and tablets, on Main Street and in our galleries.

Motion Graphics: Principles and Processes from the Ground Up is your introduction to the core principles of the discipline, whether your background or ambitions lie in animation, graphic design, film production, or visual effects. Ian Crook and Peter Beare provide you with a wide understanding of the key concepts and techniques that will help you plan, develop and produce your own creative projects.