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Design Thinking for Visual Communication

Design Thinking for Visual Communication

by Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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and Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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Fairchild Books, 2015
  • DOI:
    10.5040/9781474223515
  • ISBN:
    978-1-4742-2351-5 (online)

    978-1-4725-7271-4 (paperback)

    978-1-4725-7272-1 (epdf)

    978-1-3500-4057-1 (epub)
  • Edition:
    Second edition
  • Place of Publication:
    London
  • Published Online:
    2018
Design Thinking for Visual Communication
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How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more.

Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity.

The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.