Bloomsbury Applied Visual Arts
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Design Management

Design Management: Managing Design Strategy, Process and Implementation

by Kathryn Best

Kathryn Best is an author, speaker and entrepreneur, with more than twenty years of progressive experience in academia, architecture and design consultancy. Kathryn provides foresight and insight on the power and value of design as an enabler of positive change in business and society. She has worked extensively in Europe, Asia, and the Americas, coaching and inspiring students and professionals at universities, conferences, design centers and government organizations. Her experience includes professional engagements with HOK, RTKL, WATG, Wolff Olins, Starbucks and Orange, and academic lectureships / professorship in higher education institutions such as Inholland University of Applied Sciences, University for the Creative Arts, the Royal College of Art and Fachhochschule Salzburg. Kathryn is a Fellow of the Royal Society for the Arts (FRSA). Author affiliation details are correct at time of print publication.

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Fairchild Books, 2015
  • DOI:
    10.5040/9781474223522
  • ISBN:
    978-1-4742-2352-2 (online)

    978-1-4725-7367-4 (paperback)

    978-1-4725-7368-1 (epdf)

    978-1-4742-6037-4 (epub)
  • Edition:
    Second edition
  • Place of Publication:
    London
  • Published Online:
    2018
Design Management
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Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice.