Bloomsbury Applied Visual Arts
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Visual Research

Visual Research: An Introduction to Research Methods in Graphic Design

by Ian Noble

Ian Noble was a leading design researcher, educator, author and designer. He was Acting Academic Director of Communication Design at Kingston University, UK. Ian passed away in the January of 2013. Author affiliation details are correct at time of print publication.

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and Russell Bestley

Dr. Russell Bestley is Principal Lecturer in Graphic Design at London College of Communication, UK. Russell also teaches on the MA Graphic Design program. Author affiliation details are correct at time of print publication.

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Fairchild Books, 2016
  • DOI:
    10.5040/9781474232920
  • ISBN:
    978-1-4742-3290-6 (paperback)

    978-1-4742-3291-3 (epdf)

    978-1-4742-3292-0 (online)
  • Edition:
    Third Edition
  • Place of Publication:
    London
  • Published Online:
    2018
Visual Research
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Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics.

Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.

The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design.