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The Fashion Image

The Fashion Image: Planning and Producing Fashion Photographs and Films

by Thomas Werner

Thomas Werner, Assistant Professor, Parsons The New School for Design in New York, USA. A former photography consultant for Reed Krakoff of Reed Krakoff and COACH, Thomas currently lectures internationally on Fashion, Photography, Education, Business, and the Art Market, as well as producing numerous international exhibitions and collaborative projects. Author affiliation details are correct at time of print publication.

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Bloomsbury Visual Arts, 2018
  • DOI:
    10.5040/9781474240864
  • ISBN:
    978-1-4742-4086-4 (online)

    978-1-4742-4088-8 (paperback)

    978-1-4742-4087-1 (epdf)

    978-1-4742-4085-7 (epub)
  • Edition:
    First edition
  • Place of Publication:
    New York
  • Published Online:
    2018
The Fashion Image
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Great fashion photography, at its best, reflects and shapes the era in which it is made. Whether you are a student, aspiring photographer, or working professional, building a fashion portfolio that aspires to this standard can be daunting. The Fashion Image will help you develop your style through practical advice for image makers.

Beginning with a history of fashion photography, Thomas Werner offers advice on assembling your creative team, casting models, developing shoot concepts, and producing photographs and fashion film for editorial and advertising. Professional practice, including self-promotion, social media, set etiquette, and fashion in a global context are also discussed. This is ‘how to’ at the highest level, with interviews from working fashion photographers, magazine editors, producers, fashion designers, and more, with around 200 color photographs that illustrate the fashion image at its best.

With an extensive list of international resources, including Instagram accounts and several assignments, this book is an essential guide for fashion photographers and film makers.