Bloomsbury Applied Visual Arts
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Fashion Buying

Fashion Buying: From Trend Forecasting to Shop Floor

by David Shaw

David Shaw worked in fashion buying for over 20 years for some of the UK’s most famous high street fashion retailers. He is now an academic, consultant trainer and writer on fashion retailing and marketing. David has lectured at the London College of Fashion, Nottingham Trent University, Middlesex University, University of Surrey, Northumbria University and The Institute Marangoni in the UK, as well as the Dublin Institute of Technology and Macquarie University, Sydney. He has previously published four titles on fashion buying, marketing and management for Routledge, Macmillan and Springer-Verlag. Author affiliation details are correct at time of print publication.

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and Dimitri Koumbis

Dimitri Koumbis is the Creative Director of Situ Retail Environments, which is a design firm that focuses on consumer research, demographic and trading area studies, branding, store design and visual merchandising/display for retailers. He is also Adjunct Faculty, Fashion Merchandising and Marketing at The Art Institute of New York where he teaches Contemporary Retail Environments, Store Design, Visual Merchandising, Branding, Trends/Forecasting, Textiles, Portfolio, and Apparel/HR Management. Author affiliation details are correct at time of print publication.

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Bloomsbury Visual Arts, 2017
  • DOI:
    10.5040/9781474252959
  • ISBN:
    978-1-4742-5292-8 (paperback)

    978-1-4742-5293-5 (epdf)

    978-1-4742-5294-2 (epub)

    978-1-4742-5295-9 (online)
  • Edition:
    Second Edition
  • Place of Publication:
    London
  • Published Online:
    2018
Fashion Buying
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Fashion Buying: From Trend Forecasting to Shop Floor uniquely looks at what fashion buying entails in terms of the activities, processes and people involved – from the perspective of the fashion buyer. It breaks down the five key areas of buying activity for those wishing to pursue a career in the industry; crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning, and trends in fashion buying.

The book features insightful interviews with successful fashion creatives alongside business case studies, putting the contents of each chapter into professional context and perspective. Exercises and activities also enable you to apply your knowledge of the subject as you work through the book. Fully illustrated with inspiring imagery, Fashion Buying is an invaluable go-to handbook for fashion design, marketing, buying and merchandising students, written by industry experts.