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Format for Graphic Designers

Format for Graphic Designers

by Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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and Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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Bloomsbury Visual Arts, 2019
  • DOI:
    10.5040/9781474299053
  • ISBN:
    978-1-4742-9063-0 (paperback)

    978-1-4742-9906-0 (epdf)

    978-1-3500-3182-1 (epub)

    978-1-4742-9905-3 (online)
  • Edition:
    Third Edition
  • Place of Publication:
    London
  • Published Online:
    2019
Format for Graphic Designers
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From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, Format for Graphic Designers guides the student through the role of format in both the purpose and the narrative of a design. The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore innovative solutions and, through case studies, explore how and why professional designers choose particular formats for a job. Covering everything from books and magazines, point-of-purchase displays, packaging, direct mail, brochures, and screen-based formats, the new edition illuminates this critical element of design practice for students, and provides them with a solid foundation on which to build their own designs.