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The Fundamentals of Graphic Design

The Fundamentals of Graphic Design

by Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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and Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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AVA Publishing SA, 2009
  • DOI:
    10.5040/9782940476008
  • ISBN:
    978-2-9404-7600-8 (online)

    978-2-9403-7382-6 (paperback)

    978-2-9404-3903-4 (epdf)

    978-2-9404-7614-5 (epub)
  • Edition:
    First Edition
  • Place of Publication:
    Lausanne
  • Published Online:
    2018
The Fundamentals of Graphic Design
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The Fundamentals of Graphic Design explores key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future.

The book places graphic design in its socio-historical context, discussing its influences and development. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design.