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Answering the brief

The Fundamentals of Printed Textile Design

AVA Publishing SA, 2011

Book chapter

0

...In almost all cases, designers solve problems for people: how can we give this sofa an air of baroque grandeur? How can we sell more t-shirts? Or where can we find some pattern to go on our homeware? The problem is normally communicated...

Context & communication

The Fundamentals of Printed Textile Design

AVA Publishing SA, 2011

Book chapter

1

... A spread from Dutch studio Amsterstampa’s Stamp Stack trend book, designed by Frans Verschuren, Stefan Jans and Alex Russell. From a design point of view, this means you have to try to work out what print the customer...

Style & content

The Fundamentals of Printed Textile Design

AVA Publishing SA, 2011

Book chapter

0

...Printed textile designs can be seen as having two main attributes: style and content. The style of a design is the way it looks or the form it takes. This might evoke a particular quality – delicate, say, or sophisticated.Content...

The framework

The Fundamentals of Printed Textile Design

AVA Publishing SA, 2011

Book chapter

0

...In order to develop an understanding of contemporary printed textile design, it is important to know about its context. This area of design has a rich history that has a significant influence on current practice. In particular, this affects...

Technical considerations

The Fundamentals of Printed Textile Design

AVA Publishing SA, 2011

Book chapter

0

...The final chapter of this book looks at the practical and technical issues that printed textile designers need to be aware of. This breaks down into three sections:The first is looking at what practitioners need to know in order to be able...

Working professionally

The Fundamentals of Printed Textile Design

AVA Publishing SA, 2011

Book chapter

0

...Every year, thousands of people from all over the world graduate from printed textile or surface pattern degrees and start to look for work. It is a highly competitive environment, and getting a break can seem a daunting prospect...