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The Retail and E-Tail Landscape

Fiona Armstrong-Gibbs

Fiona Armstrong-Gibbsis Course Leader for the BA in Fashion Marketing and Business Management at London Metropolitan University. Author affiliation details are correct at time of print publication.

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Tamsin McLaren

Tamsin McLaren is Programme Leader of Fashion Marketing at the University of Winchester. Author affiliation details are correct at time of print publication.

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Marketing Fashion Footwear : The Business of Shoes

Bloomsbury Visual Arts, 2017

Book chapter

2

... and is sold exclusively through the retailer’s own retail outlets. Branded and private-label product at retail, Fiona Armstrong-Gibbs Branded and private-label product is sold at different market levels across different retail channels...

Brand Management

Fiona Armstrong-Gibbs

Fiona Armstrong-Gibbsis Course Leader for the BA in Fashion Marketing and Business Management at London Metropolitan University. Author affiliation details are correct at time of print publication.

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and

Tamsin McLaren

Tamsin McLaren is Programme Leader of Fashion Marketing at the University of Winchester. Author affiliation details are correct at time of print publication.

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Marketing Fashion Footwear : The Business of Shoes

Bloomsbury Visual Arts, 2017

Book chapter

0

...Agyness Deyn for Dr. Martens wearing the Langston boot (photograph by Gavin Watson) The AW11 “First and Forever” campaign expresses the brand’s heritage and values.Explain how brands evolve and are managed by discussing how consumer...

Brand Identity and Protection

Fiona Armstrong-Gibbs

Fiona Armstrong-Gibbsis Course Leader for the BA in Fashion Marketing and Business Management at London Metropolitan University. Author affiliation details are correct at time of print publication.

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and

Tamsin McLaren

Tamsin McLaren is Programme Leader of Fashion Marketing at the University of Winchester. Author affiliation details are correct at time of print publication.

Search for publications

Marketing Fashion Footwear : The Business of Shoes

Bloomsbury Visual Arts, 2017

Book chapter

0

...Luxury flagship stores in Hong Kong Globally recognized and revered brand logos attract consumers and protect the brand.Identify the key elements and theories of brand identity and equity for fashion footwear companies.Define the various...

Visual Merchandising and Design Concepts for Retail, E-Tail and Wholesale

Fiona Armstrong-Gibbs

Fiona Armstrong-Gibbsis Course Leader for the BA in Fashion Marketing and Business Management at London Metropolitan University. Author affiliation details are correct at time of print publication.

Search for publications
and

Tamsin McLaren

Tamsin McLaren is Programme Leader of Fashion Marketing at the University of Winchester. Author affiliation details are correct at time of print publication.

Search for publications

Marketing Fashion Footwear : The Business of Shoes

Bloomsbury Visual Arts, 2017

Book chapter

0

...Vintage and new-season Gucci at Dover Street Market, London Best-in-class visual merchandising: excellent use of color, props, and lighting at Dover Street Market (London); a multibrand retail concept created by Rei Kawakubo, of Comme des...

The Global Footwear Trade

Fiona Armstrong-Gibbs

Fiona Armstrong-Gibbsis Course Leader for the BA in Fashion Marketing and Business Management at London Metropolitan University. Author affiliation details are correct at time of print publication.

Search for publications
and

Tamsin McLaren

Tamsin McLaren is Programme Leader of Fashion Marketing at the University of Winchester. Author affiliation details are correct at time of print publication.

Search for publications

Marketing Fashion Footwear : The Business of Shoes

Bloomsbury Visual Arts, 2017

Book chapter

0

...London Fashion Week (LFW) fall 2016 LFW exhibition held in Brewer Street Car Park, London, attracts international press and retail buyers to view established and emerging international fashion brands.Explain globalization in the footwear...

Management Strategies for Retail Growth

Fiona Armstrong-Gibbs

Fiona Armstrong-Gibbsis Course Leader for the BA in Fashion Marketing and Business Management at London Metropolitan University. Author affiliation details are correct at time of print publication.

Search for publications
and

Tamsin McLaren

Tamsin McLaren is Programme Leader of Fashion Marketing at the University of Winchester. Author affiliation details are correct at time of print publication.

Search for publications

Marketing Fashion Footwear : The Business of Shoes

Bloomsbury Visual Arts, 2017

Book chapter

0

...Kurt Geiger storefront Kurt Geiger is currently one of the UK’s most successful footwear retailers; through a mix of distribution strategies via concessions, licences, own stores, and multichannel, it offers well-known brands and its own...

Marketing Communications

Fiona Armstrong-Gibbs

Fiona Armstrong-Gibbsis Course Leader for the BA in Fashion Marketing and Business Management at London Metropolitan University. Author affiliation details are correct at time of print publication.

Search for publications
and

Tamsin McLaren

Tamsin McLaren is Programme Leader of Fashion Marketing at the University of Winchester. Author affiliation details are correct at time of print publication.

Search for publications

Marketing Fashion Footwear : The Business of Shoes

Bloomsbury Visual Arts, 2017

Book chapter

0

...Cast from Sex and the City The cast of Sex and the City at the 2008 world premiere of Sex and the City: The Movie in London’s Leicester Square. Sarah Jessica in Alexander McQueen peep-toe shoes, Kim Cattrall in Gucci strappy sandals...

Footwear Design, Construction, and Production

Fiona Armstrong-Gibbs

Fiona Armstrong-Gibbsis Course Leader for the BA in Fashion Marketing and Business Management at London Metropolitan University. Author affiliation details are correct at time of print publication.

Search for publications
and

Tamsin McLaren

Tamsin McLaren is Programme Leader of Fashion Marketing at the University of Winchester. Author affiliation details are correct at time of print publication.

Search for publications

Marketing Fashion Footwear : The Business of Shoes

Bloomsbury Visual Arts, 2017

Book chapter

0

...Factory production at Hotter, UK The vast majority of footwear is produced on a last; similar to the shape of the foot, it provides support for manufacturing or repair and gives the shoe structure and shape.Introduce the footwear supply...

The Fashion Footwear Consumer

Fiona Armstrong-Gibbs

Fiona Armstrong-Gibbsis Course Leader for the BA in Fashion Marketing and Business Management at London Metropolitan University. Author affiliation details are correct at time of print publication.

Search for publications
and

Tamsin McLaren

Tamsin McLaren is Programme Leader of Fashion Marketing at the University of Winchester. Author affiliation details are correct at time of print publication.

Search for publications

Marketing Fashion Footwear : The Business of Shoes

Bloomsbury Visual Arts, 2017

Book chapter

0

...Fashion style tribe at London fashion week Connecting and understanding key customer groups is essential when developing a successful marketing strategy.Outline global footwear consumption patterns and define consumer behavior...