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The Client’s Team

Thomas Werner

Thomas Werner, Assistant Professor, Parsons The New School for Design in New York, USA. A former photography consultant for Reed Krakoff of Reed Krakoff and COACH, Thomas currently lectures internationally on Fashion, Photography, Education, Business, and the Art Market, as well as producing numerous international exhibitions and collaborative projects. Author affiliation details are correct at time of print publication.

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The Fashion Image : Planning and Producing Fashion Photographs and Films

Bloomsbury Visual Arts, 2018

Book chapter

0

...The client also has a creative team that you will be interacting with as a photographer or videographer. The size and composition of the client’s team on-set will vary from magazine to magazine and website to website. It is important...

The Function of a Fashion Image in a Global Context

Thomas Werner

Thomas Werner, Assistant Professor, Parsons The New School for Design in New York, USA. A former photography consultant for Reed Krakoff of Reed Krakoff and COACH, Thomas currently lectures internationally on Fashion, Photography, Education, Business, and the Art Market, as well as producing numerous international exhibitions and collaborative projects. Author affiliation details are correct at time of print publication.

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The Fashion Image : Planning and Producing Fashion Photographs and Films

Bloomsbury Visual Arts, 2018

Book chapter

2

... an overarching plan where each step builds upon, and is accountable to, the previous ones. (Thomas Werner, Steven Faerm, (2016). “The utilization of commercial media to engage and positively impact communities,” Cuaderno, #64, December 2017, pp...

Creative

Thomas Werner

Thomas Werner, Assistant Professor, Parsons The New School for Design in New York, USA. A former photography consultant for Reed Krakoff of Reed Krakoff and COACH, Thomas currently lectures internationally on Fashion, Photography, Education, Business, and the Art Market, as well as producing numerous international exhibitions and collaborative projects. Author affiliation details are correct at time of print publication.

Search for publications

The Fashion Image : Planning and Producing Fashion Photographs and Films

Bloomsbury Visual Arts, 2018

Book chapter

0

...“ I think it is my job as an Editor in Chief to make the most of other people’s talents and I like to think that I create a party that everybody is invited to, and that I helped produce images that are iconic, and that are memorable...

Developing a Shoot Concept

Thomas Werner

Thomas Werner, Assistant Professor, Parsons The New School for Design in New York, USA. A former photography consultant for Reed Krakoff of Reed Krakoff and COACH, Thomas currently lectures internationally on Fashion, Photography, Education, Business, and the Art Market, as well as producing numerous international exhibitions and collaborative projects. Author affiliation details are correct at time of print publication.

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The Fashion Image : Planning and Producing Fashion Photographs and Films

Bloomsbury Visual Arts, 2018

Book chapter

0

...Every fashion shoot, whether a single image, story, spread, or campaign, begins with an idea, or shoot concept, that drives all of the visual choices that will be made. This concept begins with your client’s visual brand, and is informed...

The Image

Thomas Werner

Thomas Werner, Assistant Professor, Parsons The New School for Design in New York, USA. A former photography consultant for Reed Krakoff of Reed Krakoff and COACH, Thomas currently lectures internationally on Fashion, Photography, Education, Business, and the Art Market, as well as producing numerous international exhibitions and collaborative projects. Author affiliation details are correct at time of print publication.

Search for publications

The Fashion Image : Planning and Producing Fashion Photographs and Films

Bloomsbury Visual Arts, 2018

Book chapter

0

...Fashion images are a reflection of the moral, social, technological, and economic imperatives of the era in which they were created in a way that other socio-cultural genres are not. Great images and image-makers address these ideas...

The Team

Thomas Werner

Thomas Werner, Assistant Professor, Parsons The New School for Design in New York, USA. A former photography consultant for Reed Krakoff of Reed Krakoff and COACH, Thomas currently lectures internationally on Fashion, Photography, Education, Business, and the Art Market, as well as producing numerous international exhibitions and collaborative projects. Author affiliation details are correct at time of print publication.

Search for publications

The Fashion Image : Planning and Producing Fashion Photographs and Films

Bloomsbury Visual Arts, 2018

Book chapter

0

...The Photographer’s Team Building a strong, unified, and reliable team is essential to a fashion photographer’s success. Professional images depend upon a team of experts, each applying their specific skills toward one goal; creating...

Fashion Concepts

Thomas Werner

Thomas Werner, Assistant Professor, Parsons The New School for Design in New York, USA. A former photography consultant for Reed Krakoff of Reed Krakoff and COACH, Thomas currently lectures internationally on Fashion, Photography, Education, Business, and the Art Market, as well as producing numerous international exhibitions and collaborative projects. Author affiliation details are correct at time of print publication.

Search for publications

The Fashion Image : Planning and Producing Fashion Photographs and Films

Bloomsbury Visual Arts, 2018

Book chapter

0

...Fashion imagery is not only a reaction to social, cultural, and technical change, it is an art form that speaks to our aspirations and desires, whether they be defined by identity, fantasy, ideas of beauty, economy, or other interests. Over...

The Fashion Industry

Thomas Werner

Thomas Werner, Assistant Professor, Parsons The New School for Design in New York, USA. A former photography consultant for Reed Krakoff of Reed Krakoff and COACH, Thomas currently lectures internationally on Fashion, Photography, Education, Business, and the Art Market, as well as producing numerous international exhibitions and collaborative projects. Author affiliation details are correct at time of print publication.

Search for publications

The Fashion Image : Planning and Producing Fashion Photographs and Films

Bloomsbury Visual Arts, 2018

Book chapter

1

... www.cristobalbalenciagamuseoa.com/Biography-and-milestones.html Burberry Founded in London in 1856 by Thomas Burberry, the company originally focused on outerwear. In 1895 Burberry designed the trench coat in gabardine for British officers fighting in the Boer War and then for soldiers in World War...

Shoot Production

Thomas Werner

Thomas Werner, Assistant Professor, Parsons The New School for Design in New York, USA. A former photography consultant for Reed Krakoff of Reed Krakoff and COACH, Thomas currently lectures internationally on Fashion, Photography, Education, Business, and the Art Market, as well as producing numerous international exhibitions and collaborative projects. Author affiliation details are correct at time of print publication.

Search for publications

The Fashion Image : Planning and Producing Fashion Photographs and Films

Bloomsbury Visual Arts, 2018

Book chapter

0

...The shoot day will bring its own demands, as a good set is like a dance between the technical, business and creative needs of each player. The production of a shoot begins long before you step onto the set. Strong pre-production...