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Advertising around the world

Rob Bowdery

Rob Bowdery is a professional copywriter with 25 years' marketing and communications experience across many business sectors. Rob runs his own conceptual copywriting consultancy, Write Angle Creative Communication, where clients have included: the Advertising Standards Authority, Bovis Homes, Cadbury Schweppes, Eagle Star, English Heritage, the Environment Agency, Hilton Hotels, Microsoft, Philips Electronics, Yellow Pages and Zurich. Rob is also employed on a part-time basis as a Senior Lecturer in Advertising at the University of Gloucestershire. Author affiliation details are correct at time of print publication.

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Basics Advertising 01: Copywriting

Bloomsbury Visual Arts, 2008

eBook

...As a bank with a global presence HSBC benefited from a thought-provoking and far-reaching campaign which emphasised local differences rather than pretending that one size fits all in the world of international finance and commerce.Client...

Rules and restrictions

Rob Bowdery

Rob Bowdery is a professional copywriter with 25 years' marketing and communications experience across many business sectors. Rob runs his own conceptual copywriting consultancy, Write Angle Creative Communication, where clients have included: the Advertising Standards Authority, Bovis Homes, Cadbury Schweppes, Eagle Star, English Heritage, the Environment Agency, Hilton Hotels, Microsoft, Philips Electronics, Yellow Pages and Zurich. Rob is also employed on a part-time basis as a Senior Lecturer in Advertising at the University of Gloucestershire. Author affiliation details are correct at time of print publication.

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Basics Advertising 01: Copywriting

Bloomsbury Visual Arts, 2008

eBook

...The first advertising code was drawn up in 1961, and in 1962 the ASA was born. Before then the advertising industry was free to make some outrageous claims as its work went largely unchallenged.Ah, the good old days of advertising when you...

Knowing your audience

Rob Bowdery

Rob Bowdery is a professional copywriter with 25 years' marketing and communications experience across many business sectors. Rob runs his own conceptual copywriting consultancy, Write Angle Creative Communication, where clients have included: the Advertising Standards Authority, Bovis Homes, Cadbury Schweppes, Eagle Star, English Heritage, the Environment Agency, Hilton Hotels, Microsoft, Philips Electronics, Yellow Pages and Zurich. Rob is also employed on a part-time basis as a Senior Lecturer in Advertising at the University of Gloucestershire. Author affiliation details are correct at time of print publication.

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Basics Advertising 01: Copywriting

Bloomsbury Visual Arts, 2008

eBook

...This agency knows their customers very well. To promote the latest manifestation of Resident Evil, a loving and caring mother is replaced by a sinister image of an evil-looking ghoul. Perfectly shocking material for an audience of young...

Introduction

Rob Bowdery

Rob Bowdery is a professional copywriter with 25 years' marketing and communications experience across many business sectors. Rob runs his own conceptual copywriting consultancy, Write Angle Creative Communication, where clients have included: the Advertising Standards Authority, Bovis Homes, Cadbury Schweppes, Eagle Star, English Heritage, the Environment Agency, Hilton Hotels, Microsoft, Philips Electronics, Yellow Pages and Zurich. Rob is also employed on a part-time basis as a Senior Lecturer in Advertising at the University of Gloucestershire. Author affiliation details are correct at time of print publication.

Search for publications

Basics Advertising 01: Copywriting

Bloomsbury Visual Arts, 2008

eBook

...The role of copywriters Copywriters are the people employed to supply the text – otherwise known as copy – that accompanies the imagery in advertisements. But hang on, that’s a bit bland. I think I’m underselling our services and that just...

Creating effective copy

Rob Bowdery

Rob Bowdery is a professional copywriter with 25 years' marketing and communications experience across many business sectors. Rob runs his own conceptual copywriting consultancy, Write Angle Creative Communication, where clients have included: the Advertising Standards Authority, Bovis Homes, Cadbury Schweppes, Eagle Star, English Heritage, the Environment Agency, Hilton Hotels, Microsoft, Philips Electronics, Yellow Pages and Zurich. Rob is also employed on a part-time basis as a Senior Lecturer in Advertising at the University of Gloucestershire. Author affiliation details are correct at time of print publication.

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Basics Advertising 01: Copywriting

Bloomsbury Visual Arts, 2008

eBook

...A fine example of keeping your creative message simple yet striking, which is particularly appropriate for a product which prides itself on its simple, natural qualities. The ads for Innocent Smoothies emphasise the purity of natural...

Interactive Channels

Kiss & Sell: Writing for Advertising : Redesigned & Rekissed

AVA Publishing SA, 2006

eBook

...Executive Producer Kip VoytekProducer Shawn NatkoCopywriter Jason MarksArt Director Winston ThomasSenior Designer Nathan IversonDesigner/Developer Andrew HsuFlash Designers David Morrow, Patrick KalyanapuSenior Engineers John Jones, Chuck...

Mastering the language

Rob Bowdery

Rob Bowdery is a professional copywriter with 25 years' marketing and communications experience across many business sectors. Rob runs his own conceptual copywriting consultancy, Write Angle Creative Communication, where clients have included: the Advertising Standards Authority, Bovis Homes, Cadbury Schweppes, Eagle Star, English Heritage, the Environment Agency, Hilton Hotels, Microsoft, Philips Electronics, Yellow Pages and Zurich. Rob is also employed on a part-time basis as a Senior Lecturer in Advertising at the University of Gloucestershire. Author affiliation details are correct at time of print publication.

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Basics Advertising 01: Copywriting

Bloomsbury Visual Arts, 2008

eBook

...A delightfully original campaign from Colman’s mustard that doesn’t pull its punches when it comes to promoting their product to the meat-eaters who make up their target audience. The agency has even coined a new word that combines ‘meaty...

Advertising on the Web

Brian Sheehan

Brian Sheehan is Associate Professor of Advertising in the S. I. Newhouse School at Syracuse University, New York. He has more than 25 years of professional experience with advertising agency Saatchi & Saatchi and currently acts as a consultant, managing their Toyota Worldwide Executive Board (TWEB). Brian is also an advisory board member of Fuhu, a China-US based internet-software company. Author affiliation details are correct at time of print publication.

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Basics Marketing 02: Online Marketing

AVA Publishing SA, 2011

eBook

...Offline advertising for online productsAs this eye-catching magazine advert for Yahoo! demonstrates, sometimes the best way to generate traffic for an online product is to advertise it offline. This is because the Web is typified by its...

Class, age and gender influences

Hayden Noel

Dr Hayden Noel is an assistant professor in the College of Business Administration at the University of Illinois at Urbana-Champaign. He has published articles in leading academic journals such as the Journal of Consumer Research and the Journal of Consumer Psychology. In addition, he has taught in MBA programmes in the United States, Hong Kong, Singapore and Taiwan. Author affiliation details are correct at time of print publication.

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Basics Marketing 01: Consumer Behaviour

AVA Publishing SA, 2009

eBook

...Nintendo WiiIn recent years Nintendo have done a great job of expanding the computer game market, which had previously been restricted to boys and young men. With health-conscious applications like Wii Fit, the addictive challenges of Brain...

Writing Copy

Kiss & Sell: Writing for Advertising : Redesigned & Rekissed

AVA Publishing SA, 2006

eBook

...Faith in Words Jeep: Never Confuse Your Net Worth… If you can say exactly what needs to be said in a few words, then do it. See how well it works in this advertisement that features a man and his dog in the woods. In this context...