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Conclusion

Rob Bowdery

Rob Bowdery is a professional copywriter with 25 years' marketing and communications experience across many business sectors. Rob runs his own conceptual copywriting consultancy, Write Angle Creative Communication, where clients have included: the Advertising Standards Authority, Bovis Homes, Cadbury Schweppes, Eagle Star, English Heritage, the Environment Agency, Hilton Hotels, Microsoft, Philips Electronics, Yellow Pages and Zurich. Rob is also employed on a part-time basis as a Senior Lecturer in Advertising at the University of Gloucestershire. Author affiliation details are correct at time of print publication.

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Basics Advertising 01: Copywriting

Bloomsbury Visual Arts, 2008

eBook

...Having trawled through so many aspects of copywriting I suppose I should offer you some concluding words of wisdom. So here goes. Work hard and make your mother proud by becoming a doctor or a lawyer, anything but a copywriter. Well...

Sharpening your style

Rob Bowdery

Rob Bowdery is a professional copywriter with 25 years' marketing and communications experience across many business sectors. Rob runs his own conceptual copywriting consultancy, Write Angle Creative Communication, where clients have included: the Advertising Standards Authority, Bovis Homes, Cadbury Schweppes, Eagle Star, English Heritage, the Environment Agency, Hilton Hotels, Microsoft, Philips Electronics, Yellow Pages and Zurich. Rob is also employed on a part-time basis as a Senior Lecturer in Advertising at the University of Gloucestershire. Author affiliation details are correct at time of print publication.

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Basics Advertising 01: Copywriting

Bloomsbury Visual Arts, 2008

eBook

...Tesco have adopted a witty style of wordplay allied to strong yet simple imagery in their advertising. It’s good to see words being used so well, and with such powerful results.Client: TescoAgency: Lowe LondonAs you know by now, advertising...

Mastering the language

Rob Bowdery

Rob Bowdery is a professional copywriter with 25 years' marketing and communications experience across many business sectors. Rob runs his own conceptual copywriting consultancy, Write Angle Creative Communication, where clients have included: the Advertising Standards Authority, Bovis Homes, Cadbury Schweppes, Eagle Star, English Heritage, the Environment Agency, Hilton Hotels, Microsoft, Philips Electronics, Yellow Pages and Zurich. Rob is also employed on a part-time basis as a Senior Lecturer in Advertising at the University of Gloucestershire. Author affiliation details are correct at time of print publication.

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Basics Advertising 01: Copywriting

Bloomsbury Visual Arts, 2008

eBook

...A delightfully original campaign from Colman’s mustard that doesn’t pull its punches when it comes to promoting their product to the meat-eaters who make up their target audience. The agency has even coined a new word that combines ‘meaty...

What is Copywriting?

Kiss & Sell: Writing for Advertising : Redesigned & Rekissed

AVA Publishing SA, 2006

eBook

...Ideas First. Words Follow Absolut: Absolut Origin In this new campaign, Absolut has shifted its focus. After years of punning headlines that paired the Absolut name with cool or contemporary artists and designers, as well...

Writing with purpose

Rob Bowdery

Rob Bowdery is a professional copywriter with 25 years' marketing and communications experience across many business sectors. Rob runs his own conceptual copywriting consultancy, Write Angle Creative Communication, where clients have included: the Advertising Standards Authority, Bovis Homes, Cadbury Schweppes, Eagle Star, English Heritage, the Environment Agency, Hilton Hotels, Microsoft, Philips Electronics, Yellow Pages and Zurich. Rob is also employed on a part-time basis as a Senior Lecturer in Advertising at the University of Gloucestershire. Author affiliation details are correct at time of print publication.

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Basics Advertising 01: Copywriting

Bloomsbury Visual Arts, 2008

eBook

...Information overload?Every day we’re bombarded with a massive amount of advertising. How do we make our messages stand out?Copywriters are involved in the creation of many different forms of advertising and promotional material – far more...

Understanding your product

Rob Bowdery

Rob Bowdery is a professional copywriter with 25 years' marketing and communications experience across many business sectors. Rob runs his own conceptual copywriting consultancy, Write Angle Creative Communication, where clients have included: the Advertising Standards Authority, Bovis Homes, Cadbury Schweppes, Eagle Star, English Heritage, the Environment Agency, Hilton Hotels, Microsoft, Philips Electronics, Yellow Pages and Zurich. Rob is also employed on a part-time basis as a Senior Lecturer in Advertising at the University of Gloucestershire. Author affiliation details are correct at time of print publication.

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Basics Advertising 01: Copywriting

Bloomsbury Visual Arts, 2008

eBook

...This specialised business-to-business campaign on behalf of the Kiln reinsurance group – informing their international broker and risk management clients about their worldwide office expansion – benefits from an unexpected visual metaphor...

Advertising, Branding, and Packaging

Steven Brower

Steven Brower is an award-winning graphic designer and writer, and teaches at Marywood University, Scranton, USA. Author affiliation details are correct at time of print publication.

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Inside Art Direction : Interviews and Case Studies

Fairchild Books, 2016

eBook

...These three disciplines practice the art of persuasion. Advertising attempts to convince the audience to buy their product or accept their point of view; likewise branding to recognize a corporation or institution as having a singular...

Newspapers and Magazines

Steven Brower

Steven Brower is an award-winning graphic designer and writer, and teaches at Marywood University, Scranton, USA. Author affiliation details are correct at time of print publication.

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Inside Art Direction : Interviews and Case Studies

Fairchild Books, 2016

eBook

...Photo of Steven Heller, 1969.Since the early 1990s, when the digital revolution began, pundits have been declaring that print is dead. A quarter of a century later and newspapers and magazines still exist, with apparently no plans...