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Additive & Subtractive Primaries

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...The red, green and blue (RGB) colours are the primary constituent parts of white light. These colours are called additive primaries because, when added together, they produce white light. Cyan, magenta and yellow are called the subtractive...

Dominant & Subordinate Colour

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...Pictured is an interior created by Claire Gordon Interiors. Note how the dark, dominant colour attracts attention first, and contrasts with the accent colour, while the subordinate colour fulfils a balancing and supporting role. Colour...

Striker Bar

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Pre-Press & Production

AVA Publishing, 2010

Book chapter

...Also called colour control barA bar of repeating predefined colours; it is printed along the full edge of a sheet for the press operator to check that the press is printing consistently. The striker bar (or colour control bar) includes...

The Basics

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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Basics Design 05: Colour

AVA Publishing SA, 2005

Book chapter

...CoilThis promotional material was created by Form Design. It features a circular pattern that uses a predominantly blue colour palette and two graduated colour fills that surround the name of the band: Coil. One half of the fill combines...

Four-colour Black

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...A black that is produced using all four of the CMYK process colours. The use of the four process colours results in a deeper, richer black than if the black was printed as a single colour, as shown above. By varying the CMYK values used...

Colour Calibration

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Pre-Press & Production

AVA Publishing, 2010

Book chapter

...The adjustment of the colour space of a monitor or other piece of equipment to a given standard. For example, sRGB or standard RGB is a device-independent calibrated colour space, which was defined by HP and Microsoft in the 1990s...

Channels

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...Greyscale information that represents each of the individual colours in the RGB and CYMK systems. Each colour is represented by a separate channel that can be independently altered, replaced or omitted. RGB images have three channels...

Channels

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Pre-Press & Production

AVA Publishing, 2010

Book chapter

...The stored colour information of a digital image. Each digital image contains different channels that store information for the different colours of its colour space. The common colour spaces are RGB and CMYK. RGB images are made from...

Colour in Practice

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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Basics Design 05: Colour

AVA Publishing SA, 2005

Book chapter

...Work HardIn their design for a brochure to showcase various items produced by clothing manufacturer Diesel, KesselsKramer chose to use a hanging calendar format. The calendar contains 365 pages that display images and instructions which...

Colour Systems

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications

Basics Design 05: Colour

AVA Publishing SA, 2005

Book chapter

...Orla Kiely BrochureThis brochure for Orla Kiely’s Spring / Summer 2005 fashion collection, was created by Solar Initiative. Orla Kiely is known for her exceptional use of colour, and this has been reflected in the brochure design. Intricate...