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  • Designing brands
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Brand

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

eBook

...A symbol, mark, word or phrase that identifies and differentiates a product, service or organisation from its competitors. Brands are created to help us distinguish between similar product offerings through perceptions of quality and value....

Identity

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Typography

AVA Publishing SA, 2010

eBook

...The behavioural characteristics that define the qualities that are synonymous with a company, organisation or product. Typography plays a key role in establishing a visual identity because of its inherent personality characteristics. Type...

Colour

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Fundamentals of Creative Design

AVA Publishing SA, 2011

eBook

...Colour has become a permanent fixture in the field of visual communication as four-colour printing has become ubiquitous for magazines and newspapers. Affordable personal computer printing technology means that most companies now have...

Type generation

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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Typography

Bloomsbury Visual Arts, 2017

eBook

...Client: BalletlabDesign: 3 DeepTypographic summary: Typeface generated from background patternType generation refers to the different approaches used to create letterforms whether as part of a deliberate and involved process to design a new...

The ‘packaged’ brand

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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Packaging the Brand : The Relationship Between Packaging Design and Brand Identity

AVA Publishing SA, 2011

eBook

...Physical products require packaging to protect them from damage and to present both the product and its brand attractively to a target group of consumers. Packaging provides a surface upon which to communicate information about the product...

Designing a narrative

Pam Locker

Pam Locker

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Basics Interior Design 02: Exhibition Design

Bloomsbury Visual Arts, 2011

eBook

...For the exhibition designer, the concept design phase signals the start of finding mechanisms to translate the ‘story’ into space, and this will take place through a series of ‘conversations’.They will have many ‘private’ conversations...

Research and concept

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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Packaging the Brand : The Relationship Between Packaging Design and Brand Identity

AVA Publishing SA, 2011

eBook

...The start of any design project involves research to collect information that will be used as the basis for decision-making throughout the design process. The research stage requires the compilation of information about the product...

Design and production

Kelvin Smith

Kelvin Smith

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Melanie Ramdarshan Bold

Melanie Ramdarshan Bold

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The Publishing Business : A guide to starting out and getting on

Bloomsbury Visual Arts, 2018

eBook

...Now that there are so many formats and digital platforms for publications, publishers have lots of new decisions to make. Will a guidebook be better as a printed book or as an app? How can e-books be designed for all the different...

Form and elements

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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Packaging the Brand : The Relationship Between Packaging Design and Brand Identity

AVA Publishing SA, 2011

eBook

...This chapter explores the design decisions that lie behind the physical forms and design elements that comprise the packaging of a branded product. The range of different materials that are available to a designer mean that packaging can...

Getting out there, and getting noticed

Neil Leonard

Neil Leonard is Programme Leader for Graphic Design at Plymouth College of Art, UK. He is the founder of Design Your Career and runs bespoke conferences and workshops for emerging designers about building their careers and businesses. Author affiliation details are correct at time of print publication.

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Becoming a Successful Graphic Designer

Fairchild Books, 2016

eBook

...Redwan El–Harrak designed this striking graphic zine while studying for his MA at Norwich University of the Arts; it showcases people’s response to the following question:Without referring to a dictionary define in your own way the word...