Loading

Results

  • Designing brands Close
Sort By:  1-10 of 20 (2 pages)
Results per page:
         

Brand

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...A symbol, mark, word or phrase that identifies and differentiates a product, service or organisation from its competitors. Brands are created to help us distinguish between similar product offerings through perceptions of quality and value....

Colour

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications

The Fundamentals of Creative Design

AVA Publishing SA, 2011

Book chapter

...Colour has become a permanent fixture in the field of visual communication as four-colour printing has become ubiquitous for magazines and newspapers. Affordable personal computer printing technology means that most companies now have...

Type generation

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications

Typography

Bloomsbury Visual Arts, 2017

Book chapter

...Client: BalletlabDesign: 3 DeepTypographic summary: Typeface generated from background patternType generation refers to the different approaches used to create letterforms whether as part of a deliberate and involved process to design a new...

Identity

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Typography

AVA Publishing SA, 2010

Book chapter

...The behavioural characteristics that define the qualities that are synonymous with a company, organisation or product. Typography plays a key role in establishing a visual identity because of its inherent personality characteristics. Type...

Context & communication

Alex Russel

Alex Russel

Search for publications

The Fundamentals of Printed Textile Design

AVA Publishing SA, 2011

Book chapter

...This chapter will look at the place print and pattern has in the wider world and why this is important for practitioners to know about. In order to function effectively, designers have to be able to demonstrate they have taken a number...

The ‘packaged’ brand

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications

Packaging the Brand : The Relationship Between Packaging Design and Brand Identity

AVA Publishing SA, 2011

Book chapter

...Physical products require packaging to protect them from damage and to present both the product and its brand attractively to a target group of consumers. Packaging provides a surface upon which to communicate information about the product...

Advertising, Branding, and Packaging

Steven Brower

Steven Brower is an award-winning graphic designer and writer, and teaches at Marywood University, Scranton, USA. Author affiliation details are correct at time of print publication.

Search for publications

Inside Art Direction : Interviews and Case Studies

Fairchild Books, 2016

Book chapter

...These three disciplines practice the art of persuasion. Advertising attempts to convince the audience to buy their product or accept their point of view; likewise branding to recognize a corporation or institution as having a singular...

Design approaches

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications

Packaging the Brand : The Relationship Between Packaging Design and Brand Identity

AVA Publishing SA, 2011

Book chapter

...Designers often take different approaches when creating branded packaging for a product in order to highlight its qualities, characteristics and attributes. These diverse approaches comprise a toolkit that can be used to generate solutions...

Brand

Derek Yates

Derek Yates is Programme Leader for Graphic Arts, Winchester School of Art, Southampton University. Author affiliation details are correct at time of print publication.

Search for publications
and

Jessie Price

Jessie Price works as a researcher at the University of the Arts, UK, and as a freelance designer for numerous publishers, authors and arts professionals. Author affiliation details are correct at time of print publication.

Search for publications

Communication Design : Insights from the Creative Industries

Fairchild Books, 2015

Book chapter

...Products are made in the factory, but brands are made in the mind.Businesses have always used visual identities to differentiate themselves. Up until the beginning of the 20th century, artists were employed to create graphic representations...

Marketing and brand communication

Kathryn Best

Kathryn Best is an author, speaker and entrepreneur, with more than twenty years of progressive experience in academia, architecture and design consultancy. Kathryn provides foresight and insight on the power and value of design as an enabler of positive change in business and society. She has worked extensively in Europe, Asia, and the Americas, coaching and inspiring students and professionals at universities, conferences, design centers and government organizations. Her experience includes professional engagements with HOK, RTKL, WATG, Wolff Olins, Starbucks and Orange, and academic lectureships / professorship in higher education institutions such as Inholland University of Applied Sciences, University for the Creative Arts, the Royal College of Art and Fachhochschule Salzburg. Kathryn is a Fellow of the Royal Society for the Arts (FRSA). Author affiliation details are correct at time of print publication.

Search for publications

The Fundamentals of Design Management

AVA Publishing SA, 2010

Book chapter

...Users, customers and markets Understanding users, customers and markets is important for any company that wants to build and manage relationships with people in order to fulfil a need, create a solid customer base and generate revenue –...