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Brand

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...A symbol, mark, word or phrase that identifies and differentiates a product, service or organisation from its competitors. Brands are created to help us distinguish between similar product offerings through perceptions of quality and value....

Identity

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Typography

AVA Publishing SA, 2010

Book chapter

...The behavioural characteristics that define the qualities that are synonymous with a company, organisation or product. Typography plays a key role in establishing a visual identity because of its inherent personality characteristics. Type...

Colour

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Fundamentals of Creative Design

AVA Publishing SA, 2011

Book chapter

...Colour has become a permanent fixture in the field of visual communication as four-colour printing has become ubiquitous for magazines and newspapers. Affordable personal computer printing technology means that most companies now have...

Type generation

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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Typography

Bloomsbury Visual Arts, 2017

Book chapter

...Client: BalletlabDesign: 3 DeepTypographic summary: Typeface generated from background patternType generation refers to the different approaches used to create letterforms whether as part of a deliberate and involved process to design a new...

The ‘packaged’ brand

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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Packaging the Brand : The Relationship Between Packaging Design and Brand Identity

AVA Publishing SA, 2011

Book chapter

...Physical products require packaging to protect them from damage and to present both the product and its brand attractively to a target group of consumers. Packaging provides a surface upon which to communicate information about the product...

Designing a narrative

Pam Locker

Pam Locker

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Basics Interior Design 02: Exhibition Design

Bloomsbury Visual Arts, 2011

Book chapter

...For the exhibition designer, the concept design phase signals the start of finding mechanisms to translate the ‘story’ into space, and this will take place through a series of ‘conversations’.They will have many ‘private’ conversations...

Context & communication

Alex Russel

Alex Russel

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The Fundamentals of Printed Textile Design

AVA Publishing SA, 2011

Book chapter

...This chapter will look at the place print and pattern has in the wider world and why this is important for practitioners to know about. In order to function effectively, designers have to be able to demonstrate they have taken a number...

Design approaches

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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Packaging the Brand : The Relationship Between Packaging Design and Brand Identity

AVA Publishing SA, 2011

Book chapter

...Designers often take different approaches when creating branded packaging for a product in order to highlight its qualities, characteristics and attributes. These diverse approaches comprise a toolkit that can be used to generate solutions...

The future

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications

Packaging the Brand : The Relationship Between Packaging Design and Brand Identity

AVA Publishing SA, 2011

Book chapter

...The term ‘future shock’ describes a condition of distress and disorientation that is brought on by the inability to cope with rapid societal and technological change. It was first coined by the sociologist Alvin Toffler in his book...

Research and concept

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications

Packaging the Brand : The Relationship Between Packaging Design and Brand Identity

AVA Publishing SA, 2011

Book chapter

...The start of any design project involves research to collect information that will be used as the basis for decision-making throughout the design process. The research stage requires the compilation of information about the product...