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Language and meaning

Michael Clarke

Michael Clarke has a distinguished academic career and is currently the art and design correspondent for the Times (UK) Educational Supplement. He has written numerous articles on major exhibitions and current developments in the visual arts and is a member of The International Association of Art Critics (AICA). Author affiliation details are correct at time of print publication.

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Verbalising the Visual : Translating art and design into words

An AVA Book, 2007

Book chapter

...Chalked onto a patch of dark paint like a piece of graffiti, the statement reminds us that words have no fixed relationship to the things they name, but are arbitrary. Language, object and meaning Language is not transparent. Words cannot...

Metonym

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...Something that denotes one thing, but is used to refer to something else. The viewer creates an association between the object and its intended meaning, rather than its literal meaning. The taxi cabs above are a metonym of New York...

Paths

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...A path is a mathematical method of describing a shape. Paths allow any shape that is made of lines, a typeface for example, to be scaled to any size. The above logotype by Parent Design is shown as paths and filled...

Synecdoche

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...The substitution of a more inclusive term for a less inclusive one. The main subject, for example, may be substituted by something that it is inherently connected to and is easier to understand. This substitution works as long as what...

Eclectic

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

Paradigm

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...A set of assumptions, common values or practices which constitute a way of viewing reality for the community that shares them. By using images that relate to a particular paradigm a designer can instil a certain set of values...

Postmodernism

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Typography

AVA Publishing SA, 2010

Book chapter

Signifier & Signified

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...SignifierAn image or design that visually represents an idea, item or element.SignifiedAn idea, item or element that is visually represented by an image or design.Things are not always what they seem in graphic design. It is sometimes...

Avant Garde

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...An artistic work that pushes the established limits of what is considered acceptable. Avant garde works often have revolutionary, cultural, or political connotations.This page is set in Avant Garde, a font based on the logo designed...

Hyperreality

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...An artistic style that blends reality and representation to such an extent that it will not be clear where one stops and the other begins.Hyperreal images are ‘better’ or ‘improved’ versions of reality. This is the graphic space where...