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Signifier & Signified

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...SignifierAn image or design that visually represents an idea, item or element.SignifiedAn idea, item or element that is visually represented by an image or design.Things are not always what they seem in graphic design. It is sometimes...

Avant Garde

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...An artistic work that pushes the established limits of what is considered acceptable. Avant garde works often have revolutionary, cultural, or political connotations.This page is set in Avant Garde, a font based on the logo designed...

Constructivism

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Typography

AVA Publishing SA, 2010

Book chapter

...A modern art movement that originated in Russia in the early 1920s. Constructivism is characterised by the use of industrial materials, such as glass, sheet metal and plastic, to create non-representational, often geometric objects. It also...

Continuity

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...An implied uninterrupted connection between a given set of items, or items that form part of a coherent whole. Visual continuity means that image elements are grouped together and presented in a way that clearly shows...

Coordinates

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Pre-Press & Production

AVA Publishing, 2010

Book chapter

...A set of two or more numbers that are used to determine the position of a point, line, curve, plane or element in a space with a given dimension. Coordinates are represented by the letters x and y, where x refers to the horizontal and y...

Junk and Culture

David Crow

David Crow studied Communication Design at ManchesterMetropolitan University. He subsequently worked as a designer in London forAssorted iMaGes and as Art Director for Island Records before running his ownconsultancy. As a freelance designer he worked for a range of clients in thecultural sector including Rolling Stones Records, Virgin Records, Phonogram andThe Royal Shakespeare Company. Crow then moved into academia as Head of theDepartment of Graphic Arts at Liverpool John Moores University, UK. He was Deanof the School of Art at Manchester Metropolitan University, UK and is now the UAL's (University of the Arts, London) Pro Vice-Chancellor and Head of Collegesfor Camberwell, Chelsea and Wimbledon Colleges of Arts. Author affiliation details are correct at time of print publication.

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Visible Signs : An Introduction to Semiotics in the Visual Arts

Fairchild Books, 2016

Book chapter

...Dirt and Taboo Mary Douglas points out that dirt is the by-product of a system of order. Dirt has been rejected in a process of classification as the elements that are out of place. Douglas argues that if we look at what counts as dirt...

Deconstruction

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...A term coined by French philosopher Jacques Derrida in the 1960s, deconstruction describes a method of critical enquiry that examines how meaning is constructed by challenging prescribed values which are presented to us. For example, why...

Eclectic

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

Fibonacci series

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Typography

AVA Publishing SA, 2010

Book chapter

...A numerical series in which each number is the sum of the preceding two numbers in the sequence. Fibonacci numbers are named after the mathematician Fibonacci, or Leonardo of Piso, who observed this sequence in the proportions...

Fibonacci Numbers

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...A numerical series where each number is the sum of the preceding two numbers in the sequence. Fibonacci numbers are named after mathematician Fibonacci, or Leonardo of Pisa who observed this sequence in the proportions of the natural world....