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David Shaw worked in fashion buying for over 20 years for some of the UK’s most famous high street fashion retailers. He is now an academic, consultant trainer and writer on fashion retailing and marketing. David has lectured at the London College of Fashion, Nottingham Trent University, Middlesex University, University of Surrey, Northumbria University and The Institute Marangoni in the UK, as well as the Dublin Institute of Technology and Macquarie University, Sydney. He has previously published four titles on fashion buying, marketing and management for Routledge, Macmillan and Springer-Verlag. Author affiliation details are correct at time of print publication.

Dimitri Koumbis has over 20 years of retail experience as a practitioner and educator, working in merchandising, management and store design for fast fashion brands such as Urban Outfitters and Gap, Inc. Author affiliation details are correct at time of print publication.

Originally from California, Angie Boothroyd worked as a graphic designer when she moved to London in 1994. She then retrained in jewellery at London Guildhall University and then at the Royal College of Art where she completed her MA in 2001. Angie set up a workshop at Cockpit Arts with the help of a Cockpit Arts Seedbed Award and a Setting Up Grant from the Crafts Council. Since then she has exhibited her work throughout the UK and abroad, including such prestigious events as Origin: The London Craft Fair, Goldsmiths’ Fair, and COLLECT. She has taught jewellery making at a variety of institutions. Author affiliation details are correct at time of print publication.

Virginia Grose has over 30 years' experience in the fashion industry. Originally trained as a fashion designer, she gained her professional experience with Courtaulds in the supply chain and product development sectors. She has worked with a range of international clients such as Marks & Spencer and Wal-Mart. She is currently course leader in MA Fashion Business Management at the University of Westminster, UK. Author affiliation details are correct at time of print publication.

Fiona Armstrong-Gibbsis Course Leader for the BA in Fashion Marketing and Business Management at London Metropolitan University. Author affiliation details are correct at time of print publication.

Tamsin McLaren is Programme Leader of Fashion Marketing at the University of Winchester. Author affiliation details are correct at time of print publication.

Susan Dillon is Principal Lecturer and Subject Group Leader for Fashion and Jewellery at Sheffield Hallam University, UK. Author affiliation details are correct at time of print publication.

Dimitri Koumbis has over 20 years of retail experience as a practitioner and educator, working in merchandising, management and store design for fast fashion brands such as Urban Outfitters and Gap, Inc. Author affiliation details are correct at time of print publication.

Aki Choklat is the Chair of Fashion Accessories Design at the College for Creative Studies in Detroit, Michigan, USA. Aki has worked with several trend companies, such as London-based Trendstop, and lectured all over the world on trends and their relationship with the consumer. He has been a consultant for numerous top-tier, international fashion labels, in addition to directing his own menswear label. Author affiliation details are correct at time of print publication.

David Shaw worked in fashion buying for over 20 years for some of the UK’s most famous high street fashion retailers. He is now an academic, consultant trainer and writer on fashion retailing and marketing. David has lectured at the London College of Fashion, Nottingham Trent University, Middlesex University, University of Surrey, Northumbria University and The Institute Marangoni in the UK, as well as the Dublin Institute of Technology and Macquarie University, Sydney. He has previously published four titles on fashion buying, marketing and management for Routledge, Macmillan and Springer-Verlag. Author affiliation details are correct at time of print publication.

Dimitri Koumbis has over 20 years of retail experience as a practitioner and educator, working in merchandising, management and store design for fast fashion brands such as Urban Outfitters and Gap, Inc. Author affiliation details are correct at time of print publication.

David Shaw worked in fashion buying for over 20 years for some of the UK’s most famous high street fashion retailers. He is now an academic, consultant trainer and writer on fashion retailing and marketing. David has lectured at the London College of Fashion, Nottingham Trent University, Middlesex University, University of Surrey, Northumbria University and The Institute Marangoni in the UK, as well as the Dublin Institute of Technology and Macquarie University, Sydney. He has previously published four titles on fashion buying, marketing and management for Routledge, Macmillan and Springer-Verlag. Author affiliation details are correct at time of print publication.

Dimitri Koumbis has over 20 years of retail experience as a practitioner and educator, working in merchandising, management and store design for fast fashion brands such as Urban Outfitters and Gap, Inc. Author affiliation details are correct at time of print publication.

Dimitri Koumbis has over 20 years of retail experience as a practitioner and educator, working in merchandising, management and store design for fast fashion brands such as Urban Outfitters and Gap, Inc. Author affiliation details are correct at time of print publication.