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DPI, PPI & LPI

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...The level of detail in the reproduction of an electronic image depends upon its resolution; the amount of information that it contains. With more information, the higher the resolution, and the better the quality and the more detailed...

Logos & Logotypes

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...LogosA graphic symbol that is designed to represent the character of a company, product or service or other entity. Pictured here is the logo used to represent the work of the World Wildlife Fund as it seeks to protect endangered species...

Panorama & Vista

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...A broad or extended perspective that gives the eye more space to explore the subject. Also called panoramic. Pieces tend to be much longer in the horizontal plane than in the vertical plane, and are well suited to the display of natural...

Cascading Style Sheets (CSS)

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Pre-Press & Production

AVA Publishing, 2010

Book chapter

...A style sheet language that describes the presentation and formatting of a document written in a website markup language, such as HTML and XHTML. In general, CSS means that the page creator’s style sheet takes precedence over...

Acrobat Professional

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Pre-Press & Production

AVA Publishing, 2010

Book chapter

...A family of computer programs, developed by Adobe Systems, which allow a user to create, view, manipulate and manage files using the Portable Document Format (PDF). Acrobat Professional can transform PostScript, Word, Powerpoint and other...

Adjustment Layers

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Pre-Press & Production

AVA Publishing, 2010

Book chapter

...Here, the base image is left unchanged, underneath an adjustment layer that has added colour to the image. Additional adjustment layers can further alter the image while leaving the original intact.A layer used for making changes...

Alignment

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...The positioning of text in relation to the area or text block within which it is contained. In the horizontal plane text can be right, left or centre aligned, or justified....

Line Art

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...A monotone picture drawn only as lines and without colour filling or shading. A line-art image reduces the visual impression to the essential information without any distractions.Pictured above is a line art illustration created by Vasava...

Crack Back

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...An adhesive-backed stock that has been kiss cut with a die so that elements of the design can be ‘cracked’ and separated from the substrate. Crack back is commonly used for sticker production.Pictured is a publication created by Hat Trick...

Back End / Front End

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Pre-Press & Production

AVA Publishing, 2010

Book chapter

...The parts of a computer system, such as a website or design program, which consist of a user interface and the programming on which it operates. The front end is an interface that collects user input and processes it into a form...