Basics Marketing 03: Marketing Management
AVA Publishing SA, 2011
Book chapter
Brand-Driven Innovation : Strategies for Development and Design
AVA Publishing SA, 2010
Book chapter
Brand-Driven Innovation : Strategies for Development and Design
AVA Publishing SA, 2010
Book chapter
Basics Marketing 02: Online Marketing
AVA Publishing SA, 2011
Book chapter
Basics Marketing 02: Online Marketing
AVA Publishing SA, 2011
Book chapter
Basics Marketing 03: Marketing Management
AVA Publishing SA, 2011
Book chapter
Basics Marketing 03: Marketing Management
AVA Publishing SA, 2011
Book chapter