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The business of marketing

The Fundamentals of Marketing

AVA Publishing SA, 2010

eBook

...Marketing is a powerful force Marketing is a powerful force that builds strong global brands; it can help raise an army and can be used to demonise political opponents. Every company and government in the world uses elements...

Fine-tuning your brand

Lisa Pritchard

Lisa Pritchard has been working with and advising professional photographers for more than two decades. Starting her career at a well known photo library, she went on to establish herself as one of the UK’s leading photographers agents and stills producers, setting up her own agency, LPA (Lisa Pritchard Agency) in 2001. Lisa is a frequent guest speaker at photography colleges and seminars, a regular judge of photography competitions and a well known contributor to the trade press. More information can be found on her at www.lisapritchard.com. Author affiliation details are correct at time of print publication.

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Running a successful photography business

Bloomsbury Academic, 2017

eBook

...‘I became an animal specialist which was quite fortuitous as specialization is the key in a saturated market where photographers have to differentiate themselves.’ © Gandee Vasan.As a professional photographer, you are a brand.Clients ‘buy’...

Creating the Vision

Gwyneth Moore

Gwyneth Moore has worked in marketing, branding and public relations for more than 20 years, promoting and publicizing products and services ranging from fashion and lifestyle brands to telecommunications and education services. Gwyneth began her teaching career following a joint project with the University of Glamorgan, linking high street fashion retail clients with fashion design students. She currently works as a freelance brand and PR consultant, edits two consumer blogs and is involved in the careers of a number of young fashion designers. Author affiliation details are correct at time of print publication.

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Basics Fashion Management 02: Fashion Promotion : Building a Brand Through Marketing and Communication

Fairchild Books, 2012

eBook

...Poppy produces distinct fashion-based illustrations that depict a strong style and personality (see case study on page 114).Case study: Poppy Roberts).The fashion industry is driven by the visual; concepts, styling and the presentation...

Digital Fashion

Gwyneth Moore

Gwyneth Moore has worked in marketing, branding and public relations for more than 20 years, promoting and publicizing products and services ranging from fashion and lifestyle brands to telecommunications and education services. Gwyneth began her teaching career following a joint project with the University of Glamorgan, linking high street fashion retail clients with fashion design students. She currently works as a freelance brand and PR consultant, edits two consumer blogs and is involved in the careers of a number of young fashion designers. Author affiliation details are correct at time of print publication.

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Basics Fashion Management 02: Fashion Promotion : Building a Brand Through Marketing and Communication

Fairchild Books, 2012

eBook

...British Vogue magazine now makes its full print editions available digitally, with added features such as sound and video.The fashion industry has responded to the changes and opportunities provided by the digital revolution with great...

Music and Social Media

Steven Brower

Steven Brower is an award-winning graphic designer and writer, and teaches at Marywood University, Scranton, USA. Author affiliation details are correct at time of print publication.

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Inside Art Direction : Interviews and Case Studies

Fairchild Books, 2016

eBook

...Like much else in the world of art directing, the music industry is both at once in flux and yet still here to stay. On the surface it seems one of the cooler and more romantic design areas to enter, but as one would imagine, it can look...

Building networks

Alison Branagan

Alison Branagan is a creative industries business consultant, author, and an associate lecturer at Central Saint Martins College of Art and Design where she teaches short courses in entrepreneurship, business start-up and self-promotion. Author affiliation details are correct at time of print publication.

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The Essential Guide to Business for Artists and Designers

Bloomsbury Academic, 2018

eBook

...‘If I myself and several friends didn’t starve to death in London, it was thanks to Daubigny.’This is Monet’s acknowledgement of the help that artist Charles-François Daubigny gave him, for it was Daubigny who helpfully introduced Monet...

Marketing, sales and distribution

The Publishing Business : A guide to starting out and getting on

Bloomsbury Visual Arts, 2018

eBook

...Building on the idea that all publishing should satisfy a need in a target market, this chapter focuses on how all parts of the publishing organization must be aware of the eventual reader or user when they are acquiring, editing, designing...

Events: From Private Parties to Public Performance

Jon Cope

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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Dennis Maloney

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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Fashion Promotion in Practice

Fairchild Books, 2016

eBook

...Models Jourdan Dunn and Rosie Tapner help launch Selfridges Denim Studio in June 2013.Fashion historian Christopher Breward’s assertion that fashion itself is an event (2004), looms large over a promotional environment in which launches...

Fashion and film

Clare Harris

Clare Harris teaches creative technologies at the University of Sussex, UK and previously taught digital fashion practices at the University of Southampton. Author affiliation details are correct at time of print publication.

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The Fundamentals of Digital Fashion Marketing

Bloomsbury Visual Arts, 2017

eBook

...This chapter introduces:The changes in the way that fashion uses film and other forms of moving images.The development of live-streamed fashion shows and fashion video campaigns.An interview with film-maker Nick Stickland, CEO and Executive...

The Fashion Magazine: From Print to Pixel

Jon Cope

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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and

Dennis Maloney

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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Fashion Promotion in Practice

Fairchild Books, 2016

eBook

...Anna Wintour’s first cover for Vogue in 1988 broke with convention by featuring a model wearing jeans—sending a message that fashion magazines are as much about inspiration as aspiration.The late twentieth century saw an extraordinary shift...