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Edward Russell

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

Derek Yates is Programme Leader for Graphic Arts, Winchester School of Art, Southampton University. Author affiliation details are correct at time of print publication.

Jessie Price works as a researcher at the University of the Arts, UK, and as a freelance designer for numerous publishers, authors and arts professionals. Author affiliation details are correct at time of print publication.

Lisa Pritchard has been working with and advising professional photographers for more than two decades. Starting her career at a well known photo library, she went on to establish herself as one of the UK’s leading photographers agents and stills producers, setting up her own agency, LPA (Lisa Pritchard Agency) in 2001. Lisa is a frequent guest speaker at photography colleges and seminars, a regular judge of photography competitions and a well known contributor to the trade press. More information can be found on her at www.lisapritchard.com. Author affiliation details are correct at time of print publication.

Alison Branagan is a creative industries business consultant, author, and an associate lecturer at Central Saint Martins College of Art and Design where she teaches short courses in entrepreneurship, business start-up and self-promotion. Author affiliation details are correct at time of print publication.

Samata Pattinson is a womenswear designer, public speaker and author who has her own fashion label, Samata. In 2007 Samata became the first British female to showcase during the New York Nolcha Fashion Week and has received a host of industry awards and nominations including Cosmopolitan magazine‘s ‘Future Fashion Star of 2008’. She has been named in the ‘Black Women in Europe: Power List 2010’, and in March 2011 was listed as one of Red magazine’s ‘One to Watch: Top 20 women under the age of 30’. At the same time she was also announced as the winner of Suzy Amis Cameron’s international dress design contest Red Carpet Green Dress, creating an Oscar worthy gown from sustainable materials. Samata is currently the Global Campaign Director of the contest working between Los Angeles, New York and London. Samata is a guest lecturer at the London College of Fashion and has written for Fashion Capital, Cision, The Guardian and Vogue UK. Samata has been invited to Number 10 Downing Street to meet former Prime Minister Gordon Brown and has addressed Prime Minister David Cameron and an audience of MPs, entrepreneurs and media at the launch of StartUp Britain. Author affiliation details are correct at time of print publication.

Lisa Pritchard has been working with and advising professional photographers for more than two decades. Starting her career at a well known photo library, she went on to establish herself as one of the UK’s leading photographers agents and stills producers, setting up her own agency, LPA (Lisa Pritchard Agency) in 2001. Lisa is a frequent guest speaker at photography colleges and seminars, a regular judge of photography competitions and a well known contributor to the trade press. More information can be found on her at www.lisapritchard.com. Author affiliation details are correct at time of print publication.

Alison Branagan is a creative industries business consultant, author, and an associate lecturer at Central Saint Martins College of Art and Design where she teaches short courses in entrepreneurship, business start-up and self-promotion. Author affiliation details are correct at time of print publication.

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.