Loading

Results

  • Promotion Close
Sort By:  1-10 of 35 (4 pages)
Results per page:
         

The business of marketing

The Fundamentals of Marketing

AVA Publishing SA, 2010

Book chapter

...Marketing is a powerful force Marketing is a powerful force that builds strong global brands; it can help raise an army and can be used to demonise political opponents. Every company and government in the world uses elements...

Fine-tuning your brand

Lisa Pritchard

Lisa Pritchard has been working with and advising professional photographers for more than two decades. Starting her career at a well known photo library, she went on to establish herself as one of the UK’s leading photographers agents and stills producers, setting up her own agency, LPA (Lisa Pritchard Agency) in 2001. Lisa is a frequent guest speaker at photography colleges and seminars, a regular judge of photography competitions and a well known contributor to the trade press. More information can be found on her at www.lisapritchard.com. Author affiliation details are correct at time of print publication.

Search for publications

Running a successful photography business

Bloomsbury Academic, 2017

Book chapter

...‘I became an animal specialist which was quite fortuitous as specialization is the key in a saturated market where photographers have to differentiate themselves.’ © Gandee Vasan.As a professional photographer, you are a brand.Clients ‘buy’...

Creating the Vision

Gwyneth Moore

Gwyneth Moore has worked in marketing, branding and public relations for more than 20 years, promoting and publicizing products and services ranging from fashion and lifestyle brands to telecommunications and education services. Gwyneth began her teaching career following a joint project with the University of Glamorgan, linking high street fashion retail clients with fashion design students. She currently works as a freelance brand and PR consultant, edits two consumer blogs and is involved in the careers of a number of young fashion designers. Author affiliation details are correct at time of print publication.

Search for publications

Basics Fashion Management 02: Fashion Promotion : Building a Brand Through Marketing and Communication

Fairchild Books, 2012

Book chapter

...Poppy produces distinct fashion-based illustrations that depict a strong style and personality (see case study on page 114).Case study: Poppy Roberts).The fashion industry is driven by the visual; concepts, styling and the presentation...

Digital Fashion

Gwyneth Moore

Gwyneth Moore has worked in marketing, branding and public relations for more than 20 years, promoting and publicizing products and services ranging from fashion and lifestyle brands to telecommunications and education services. Gwyneth began her teaching career following a joint project with the University of Glamorgan, linking high street fashion retail clients with fashion design students. She currently works as a freelance brand and PR consultant, edits two consumer blogs and is involved in the careers of a number of young fashion designers. Author affiliation details are correct at time of print publication.

Search for publications

Basics Fashion Management 02: Fashion Promotion : Building a Brand Through Marketing and Communication

Fairchild Books, 2012

Book chapter

...British Vogue magazine now makes its full print editions available digitally, with added features such as sound and video.The fashion industry has responded to the changes and opportunities provided by the digital revolution with great...

Music and Social Media

Steven Brower

Steven Brower is an award-winning graphic designer and writer, and teaches at Marywood University, Scranton, USA. Author affiliation details are correct at time of print publication.

Search for publications

Inside Art Direction : Interviews and Case Studies

Fairchild Books, 2016

Book chapter

...Like much else in the world of art directing, the music industry is both at once in flux and yet still here to stay. On the surface it seems one of the cooler and more romantic design areas to enter, but as one would imagine, it can look...

Collaborations: “X” Marks the Spot

Jon Cope

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

Search for publications
and

Dennis Maloney

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

Search for publications

Fashion Promotion in Practice

Fairchild Books, 2016

Book chapter

...Sonia Rykiel x H&M—launch event at the Grand Palais in Paris, 2009.The heat around designer collaborations has fallen by degrees since crowds queued through the night to experience H&M’s first capsule collection with Karl Lagerfeld in 2004....

Websites, blogs and social media

Alison Branagan

Alison Branagan is a creative industries business consultant, author, and an associate lecturer at Central Saint Martins College of Art and Design where she teaches short courses in entrepreneurship, business start-up and self-promotion. Author affiliation details are correct at time of print publication.

Search for publications

The Essential Guide to Business for Artists and Designers

Bloomsbury Academic, 2018

Book chapter

...‘A new world organ for the collection, indexing, summarising and release of knowledge … The phrase “Permanent World Encyclopaedia” conveys the gist of these ideas … a world synthesis of bibliography and documentation with the indexed...

Campaign Planning: Making It Happen

Jon Cope

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

Search for publications
and

Dennis Maloney

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

Search for publications

Fashion Promotion in Practice

Fairchild Books, 2016

Book chapter

...Diesel’s 2010 “BE STUPID” advertising campaign by New York creative agency, Anomaly, appears to mock planning. Or does it?From understanding your target market to objective-setting, budgeting, and evaluation, effective planning is critical...

The Fashion Show: from Couturier to Catwalk

Jon Cope

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

Search for publications
and

Dennis Maloney

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

Search for publications

Fashion Promotion in Practice

Fairchild Books, 2016

Book chapter

...Naomi Campbell loses her balance on the Autumn/Winter Vivienne Westwood catwalk in 1993.The fashion show is a defining event in a designer’s career. For newcomers and veterans alike, nothing quite matches the twenty minutes in which...

Ethnic, religious and group influences

Hayden Noel

Dr Hayden Noel is an assistant professor in the College of Business Administration at the University of Illinois at Urbana-Champaign. He has published articles in leading academic journals such as the Journal of Consumer Research and the Journal of Consumer Psychology. In addition, he has taught in MBA programmes in the United States, Hong Kong, Singapore and Taiwan. Author affiliation details are correct at time of print publication.

Search for publications

Basics Marketing 01: Consumer Behaviour

AVA Publishing SA, 2009

Book chapter

...Undercolors of BenettonIn addition to seeking the views of minorities when developing marketing programmes, companies like Benetton are also inclined to use spokespersons who reflect multicultural society.All rights reserved for Benetton...