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The business of marketing

Edward Russell

Edward Russell

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The Fundamentals of Marketing

AVA Publishing SA, 2010

Book chapter

...Marketing is a powerful force Marketing is a powerful force that builds strong global brands; it can help raise an army and can be used to demonise political opponents. Every company and government in the world uses elements...

Collaborations: “X” Marks the Spot

Jon Cope

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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Dennis Maloney

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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Fashion Promotion in Practice

Fairchild Books, 2016

Book chapter

...Sonia Rykiel x H&M—launch event at the Grand Palais in Paris, 2009.The heat around designer collaborations has fallen by degrees since crowds queued through the night to experience H&M’s first capsule collection with Karl Lagerfeld in 2004....

Websites, blogs and social media

Alison Branagan

Alison Branagan is a creative industries business consultant, author, and an associate lecturer at Central Saint Martins College of Art and Design where she teaches short courses in entrepreneurship, business start-up and self-promotion. Author affiliation details are correct at time of print publication.

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The Essential Guide to Business for Artists and Designers

Bloomsbury Academic, 2018

Book chapter

...‘A new world organ for the collection, indexing, summarising and release of knowledge … The phrase “Permanent World Encyclopaedia” conveys the gist of these ideas … a world synthesis of bibliography and documentation with the indexed...

Campaign Planning: Making It Happen

Jon Cope

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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and

Dennis Maloney

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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Fashion Promotion in Practice

Fairchild Books, 2016

Book chapter

...Diesel’s 2010 “BE STUPID” advertising campaign by New York creative agency, Anomaly, appears to mock planning. Or does it?From understanding your target market to objective-setting, budgeting, and evaluation, effective planning is critical...

The Fashion Show: from Couturier to Catwalk

Jon Cope

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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and

Dennis Maloney

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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Fashion Promotion in Practice

Fairchild Books, 2016

Book chapter

...Naomi Campbell loses her balance on the Autumn/Winter Vivienne Westwood catwalk in 1993.The fashion show is a defining event in a designer’s career. For newcomers and veterans alike, nothing quite matches the twenty minutes in which...

Ethnic, religious and group influences

Hayden Noel

Dr Hayden Noel is an assistant professor in the College of Business Administration at the University of Illinois at Urbana-Champaign. He has published articles in leading academic journals such as the Journal of Consumer Research and the Journal of Consumer Psychology. In addition, he has taught in MBA programmes in the United States, Hong Kong, Singapore and Taiwan. Author affiliation details are correct at time of print publication.

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Basics Marketing 01: Consumer Behaviour

AVA Publishing SA, 2009

Book chapter

...Undercolors of BenettonIn addition to seeking the views of minorities when developing marketing programmes, companies like Benetton are also inclined to use spokespersons who reflect multicultural society.All rights reserved for Benetton...

Writers, readers and intermediaries

Kelvin Smith

Kelvin Smith

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Melanie Ramdarshan Bold

Melanie Ramdarshan Bold

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The Publishing Business : A guide to starting out and getting on

Bloomsbury Visual Arts, 2018

Book chapter

...Publishers have, traditionally, connected readers with writers, and they do this by working with other people who have specialist skills. The people involved in this process of communication and dissemination are sometimes envisaged...

Methods of organising space

Lynne Mesher

Lynne Mesher worked for some of the most prominent retail design consultancies in the UK, creating interiors for well-known brands worldwide. She is now a senior lecturer in interior design at the University of Portsmouth School of Architecture, where she specialises in studio teaching, CAD and professional practice. Author affiliation details are correct at time of print publication.

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Basics Interior Design 01: Retail Design

AVA Publishing SA, 2010

Book chapter

...The success of any retail interior does not depend on brand, product or building alone. The interior layout plays an important role in making the transition for the customer from outside to inside seamless. The organisation of the space...

Photography

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Fashion Design

AVA Publishing SA, 2007

Book chapter

...The process of making pictures by recording light on a light-sensitive film or sensor. Photography is used by the fashion industry to present images of garments for promotional purposes. The resulting images often present conceptual...

Building networks

Alison Branagan

Alison Branagan is a creative industries business consultant, author, and an associate lecturer at Central Saint Martins College of Art and Design where she teaches short courses in entrepreneurship, business start-up and self-promotion. Author affiliation details are correct at time of print publication.

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The Essential Guide to Business for Artists and Designers

Bloomsbury Academic, 2018

Book chapter

...‘If I myself and several friends didn’t starve to death in London, it was thanks to Daubigny.’This is Monet’s acknowledgement of the help that artist Charles-François Daubigny gave him, for it was Daubigny who helpfully introduced Monet...