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The business of marketing

The Fundamentals of Marketing

AVA Publishing SA, 2010

eBook

...Marketing is a powerful force Marketing is a powerful force that builds strong global brands; it can help raise an army and can be used to demonise political opponents. Every company and government in the world uses elements...

Fine-tuning your brand

Lisa Pritchard

Lisa Pritchard has been working with and advising professional photographers for more than two decades. Starting her career at a well known photo library, she went on to establish herself as one of the UK’s leading photographers agents and stills producers, setting up her own agency, LPA (Lisa Pritchard Agency) in 2001. Lisa is a frequent guest speaker at photography colleges and seminars, a regular judge of photography competitions and a well known contributor to the trade press. More information can be found on her at www.lisapritchard.com. Author affiliation details are correct at time of print publication.

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Running a successful photography business

Bloomsbury Academic, 2017

eBook

...‘I became an animal specialist which was quite fortuitous as specialization is the key in a saturated market where photographers have to differentiate themselves.’ © Gandee Vasan.As a professional photographer, you are a brand.Clients ‘buy’...

Media and PR

Gwyneth Moore

Gwyneth Moore is a lecturer in Fashion Promotion at the University of South Wales. She has worked for more than 15 years in the design, communications and media industries, managing a variety of campaigns that have included public relations, marketing, social media and design disciplines. Author affiliation details are correct at time of print publication.

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Fashion Promotion : Building a Brand Through Marketing and Communication

Bloomsbury Visual Arts, 2021

eBook

...RED CARPET EVENTSSinger Billie Eilish attends the 92nd Annual Academy Awards in Hollywood in a Chanel suit. Having a high-profile celebrity or influencer wear your brand can generate media and consumer interest.The media industry as a whole...

Music and Social Media

Steven Brower

Steven Brower is an award-winning graphic designer and writer, and teaches at Marywood University, Scranton, USA. Author affiliation details are correct at time of print publication.

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Inside Art Direction : Interviews and Case Studies

Fairchild Books, 2016

eBook

...Like much else in the world of art directing, the music industry is both at once in flux and yet still here to stay. On the surface it seems one of the cooler and more romantic design areas to enter, but as one would imagine, it can look...

Building networks

Alison Branagan

Alison Branagan is a creative industries business consultant, author, and an associate lecturer at Central Saint Martins College of Art and Design where she teaches short courses in entrepreneurship, business start-up and self-promotion. Author affiliation details are correct at time of print publication.

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The Essential Guide to Business for Artists and Designers

Bloomsbury Academic, 2018

eBook

...‘If I myself and several friends didn’t starve to death in London, it was thanks to Daubigny.’This is Monet’s acknowledgement of the help that artist Charles-François Daubigny gave him, for it was Daubigny who helpfully introduced Monet...

Marketing, sales and distribution

The Publishing Business : A guide to starting out and getting on

Bloomsbury Visual Arts, 2018

eBook

...Building on the idea that all publishing should satisfy a need in a target market, this chapter focuses on how all parts of the publishing organization must be aware of the eventual reader or user when they are acquiring, editing, designing...

Events: From Private Parties to Public Performance

Jon Cope

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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Dennis Maloney

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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Fashion Promotion in Practice

Fairchild Books, 2016

eBook

...Models Jourdan Dunn and Rosie Tapner help launch Selfridges Denim Studio in June 2013.Fashion historian Christopher Breward’s assertion that fashion itself is an event (2004), looms large over a promotional environment in which launches...

The Fashion Magazine: From Print to Pixel

Jon Cope

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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Dennis Maloney

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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Fashion Promotion in Practice

Fairchild Books, 2016

eBook

...Anna Wintour’s first cover for Vogue in 1988 broke with convention by featuring a model wearing jeans—sending a message that fashion magazines are as much about inspiration as aspiration.The late twentieth century saw an extraordinary shift...

Fashion and film

Clare Harris

Clare Harris teaches creative technologies at the University of Sussex, UK and previously taught digital fashion practices at the University of Southampton. Author affiliation details are correct at time of print publication.

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The Fundamentals of Digital Fashion Marketing

Bloomsbury Visual Arts, 2017

eBook

...This chapter introduces:The changes in the way that fashion uses film and other forms of moving images.The development of live-streamed fashion shows and fashion video campaigns.An interview with film-maker Nick Stickland, CEO and Executive...

Marketing

Elizabeth Galton

Elizabeth Galton is a celebrated British creative talent. Former Creative Director of Links of London, Elizabeth successfully modernized the brand's design. Elizabeth has consulted for many high-profile brands including Swarovski, Liberty and Harvey Nichols. She is a graduate of the Royal College of Art and visiting lecturer at the University of the Arts, the London College of Fashion and Central Saint Martins. She was appointed an official ambassador for London Jewellery Week in 2011. Author affiliation details are correct at time of print publication.

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Basics Fashion Design 10: Jewellery Design : From Fashion to Fine Jewellery

Fairchild Books, 2012

eBook

...‘Vertical Veil’ headpiece designed by Philip Treacy for Swarovski Runway Rocks made with Swarovski Elements.Creating a lookbook Today jewellery brands sell products using sophisticated images, campaigns and styling transmitted through...