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Application of Trend Data

Aki Choklat

Aki Choklat is the Chair of Fashion Accessories Design at the College for Creative Studies in Detroit, Michigan, USA. Aki has worked with several trend companies, such as London-based Trendstop, and lectured all over the world on trends and their relationship with the consumer. He has been a consultant for numerous top-tier, international fashion labels, in addition to directing his own menswear label. Author affiliation details are correct at time of print publication.

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Menswear Trends

Bloomsbury Visual Arts, 2018

Book chapter

...Trend presentation is when gathered data becomes a workable product. This image represents a trend that has been influenced by a resurgence of historic inspired interiors and the new romantic nuances of Gucci’s creative director Alessandro...

Virtual Appropriation

Fiona Dieffenbacher

Having studied at the prestigious Parsons the New School for Design in New York City, Fiona Dieffenbacher started out working for Donna Karan and was mentored by both Michael Kors and Anna Sui. She later opened her own boutique, and her collections retailed across the US and Japan. Fiona is now Program Director of the BFA Fashion Design course at Parsons. Author affiliation details are correct at time of print publication.

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Fashion Thinking : Creative Approaches to the Design Process

Fairchild Books, 2013

Book chapter

...Observational researchNarrativeDigital technologyBrainstorming2D sketchingJournalingDigital collageExhibition2D visualizationFashion cultural reference3D deconstruction2D collageNarrative3D drapingColour / fabrication2D flat pattern3D...

Trend Details for Business

Aki Choklat

Aki Choklat is the Chair of Fashion Accessories Design at the College for Creative Studies in Detroit, Michigan, USA. Aki has worked with several trend companies, such as London-based Trendstop, and lectured all over the world on trends and their relationship with the consumer. He has been a consultant for numerous top-tier, international fashion labels, in addition to directing his own menswear label. Author affiliation details are correct at time of print publication.

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Menswear Trends

Bloomsbury Visual Arts, 2018

Book chapter

...A systematic show analysis will provide a solid foundation for close-to-season trends.• Analyse catwalks, including student catwalks.• Gather information from street-style coverage.• Evaluate information gathered from retail.• Compare...

What is a collection?

Elinor Renfrew

Elinor Renfrew is Associate Head of the Design School and Director for Fashion at Kingston University, UK. Elinor graduated from the renowned MA Fashion course at Central St Martin's, UK and worked in the fashion industry for 10 years before going into education when she moved to Melbourne, Australia, where she taught at RMIT. She has also taught at Manchester Metropolitan University, Edinburgh College of Art and Ravensbourne College of Design and Communication, UK. Elinor has recently been awarded an associate Professorship and is a member of the Graduate Fashion Week and British Fashion Council Steering Committees. Author affiliation details are correct at time of print publication.

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Colin Renfrew

Colin Renfrew is Pro Vice Chancellor Dean at Manchester Metropolitan University, UK. He graduated in Printed Textiles from Glasgow School of Art and went on to complete an MA from Central Saint Martins College of Art and Design. Colin has over 30 years' experience in fashion education in the UK, Australia, Sri Lanka and Russia. He is also a Visiting Professor at the Beijing Institute of Fashion Technology and the China Academy of Art. Author affiliation details are correct at time of print publication.

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Developing a Fashion Collection

Fairchild Books, 2016

Book chapter

...Celine, A/W 2013.Designed and produced for sale—either through retailers or direct to customers—a collection is a range of garments, accessories, or products brought together to tell a story. This range of pieces may be inspired by a trend,...

Specialist collections

Elinor Renfrew

Elinor Renfrew is Associate Head of the Design School and Director for Fashion at Kingston University, UK. Elinor graduated from the renowned MA Fashion course at Central St Martin's, UK and worked in the fashion industry for 10 years before going into education when she moved to Melbourne, Australia, where she taught at RMIT. She has also taught at Manchester Metropolitan University, Edinburgh College of Art and Ravensbourne College of Design and Communication, UK. Elinor has recently been awarded an associate Professorship and is a member of the Graduate Fashion Week and British Fashion Council Steering Committees. Author affiliation details are correct at time of print publication.

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Colin Renfrew

Colin Renfrew is Pro Vice Chancellor Dean at Manchester Metropolitan University, UK. He graduated in Printed Textiles from Glasgow School of Art and went on to complete an MA from Central Saint Martins College of Art and Design. Colin has over 30 years' experience in fashion education in the UK, Australia, Sri Lanka and Russia. He is also a Visiting Professor at the Beijing Institute of Fashion Technology and the China Academy of Art. Author affiliation details are correct at time of print publication.

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Developing a Fashion Collection

Fairchild Books, 2016

Book chapter

...Balenciaga, A/W 2014.Specialist collections such as childrenswear, sportswear, knitwear and accessories cater for niche markets while also supporting a designer’s larger mainstream collections. Most designers and producers who specialize...

Growth and Decay

Fiona Dieffenbacher

Having studied at the prestigious Parsons the New School for Design in New York City, Fiona Dieffenbacher started out working for Donna Karan and was mentored by both Michael Kors and Anna Sui. She later opened her own boutique, and her collections retailed across the US and Japan. Fiona is now Program Director of the BFA Fashion Design course at Parsons. Author affiliation details are correct at time of print publication.

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Fashion Thinking : Creative Approaches to the Design Process

Fairchild Books, 2013

Book chapter

...Video2D sketchingBrainstormingList makingJournalingTextile developmentColourSilhouetteCustomizationProblem solvingTechnical flat sketchingVisual merchandisingDesigning ‘piece-by-piece’Design editing and researchTextile...

Design Research and Inspiration

John Hopkins

John Hopkins worked as a womenswear designer at Jaeger and Burberry for over ten years. His teaching career began in the United States, where he served as chair of Fashion at Savannah College of Art and Design, before taking up his current position as head of Fashion and Textiles at Winchester School of Art, UK. Author affiliation details are correct at time of print publication.

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Menswear

Bloomsbury Visual Arts, 2017

Book chapter

...London Fashion Week Men’s. Burberry Prorsum's S/S14 collection.This chapter considers the meaning and variety of approaches that are open to menswear designers in identifying, selecting, and developing their ideas toward a variety of design...

Emotional Wellbeing

Samata Pattinson

Samata Pattinson is a womenswear designer, public speaker and author who has her own fashion label, Samata. In 2007 Samata became the first British female to showcase during the New York Nolcha Fashion Week and has received a host of industry awards and nominations including Cosmopolitan magazine‘s ‘Future Fashion Star of 2008’. She has been named in the ‘Black Women in Europe: Power List 2010’, and in March 2011 was listed as one of Red magazine’s ‘One to Watch: Top 20 women under the age of 30’. At the same time she was also announced as the winner of Suzy Amis Cameron’s international dress design contest Red Carpet Green Dress, creating an Oscar worthy gown from sustainable materials. Samata is currently the Global Campaign Director of the contest working between Los Angeles, New York and London. Samata is a guest lecturer at the London College of Fashion and has written for Fashion Capital, Cision, The Guardian and Vogue UK. Samata has been invited to Number 10 Downing Street to meet former Prime Minister Gordon Brown and has addressed Prime Minister David Cameron and an audience of MPs, entrepreneurs and media at the launch of StartUp Britain. Author affiliation details are correct at time of print publication.

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Fashion Designer’s Resource Book

Bloomsbury Publishing, 2013

Book chapter

...The life of a fashion designer or fashion entrepreneur is often romanticized. It is definitely not all about glamorous parties, dressing celebrities and getting into magazines. It starts with long hours, little income, hard work and slow...

Essential Research

Elizabeth Galton

Elizabeth Galton is a celebrated British creative talent. Former Creative Director of Links of London, Elizabeth successfully modernized the brand's design. Elizabeth has consulted for many high-profile brands including Swarovski, Liberty and Harvey Nichols. She is a graduate of the Royal College of Art and visiting lecturer at the University of the Arts, the London College of Fashion and Central Saint Martins. She was appointed an official ambassador for London Jewellery Week in 2011. Author affiliation details are correct at time of print publication.

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Basics Fashion Design 10: Jewellery Design : From Fashion to Fine Jewellery

Fairchild Books, 2012

Book chapter

...‘Rotarex’ showpiece necklace, Akris cuffs and Akris earrings made with Swarovski Elements, designed by Manik Mercian.Sources of inspiration A well-balanced, commercial jewellery collection requires a huge degree of research, attention...

Fashion trend prediction

Susan Dillon

Susan Dillon is Principal Lecturer and Subject Group Leader for Fashion and Jewellery at Sheffield Hallam University, UK. Author affiliation details are correct at time of print publication.

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The Fundamentals of Fashion Management

Bloomsbury Visual Arts, 2018

Book chapter

...Fashion forecasting is key intelligence for the industry and involves research into lifestyle and culture.© Mads Perch via Getty ImagesWith product lead times so long, reacting to current trends isn’t enough. ‘Professional trend...