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Serif & Sans Serif

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...A small stroke at the end of a main vertical or horizontal stroke that aids reading by helping to lead the eye across a line of text. The main types of serif are illustrated below. Serif is also used as a classification for typefaces...

Widows, Orphans & The Hypho

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...WidowsA lone word at the end of a paragraph or text column. This text column (left) has a widow highlighted in red. Generally, range-left text creates fewer widows, but to remove them requires text to be pulled back to previous lines...

Typefaces & Fonts

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...A font is the physical means of typeface production, whether the description of a typeface in computer code, or cut from lithographic film, metal or wood. The terms ‘font’ and ‘typeface’ are often used erroneously and interchangeably...

Space (positive/negative)

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Typography

AVA Publishing SA, 2010

Book chapter

...The area occupied by the main subjects of the work (positive) and the empty, unused and unprinted areas (negative) around positive spaces. Space is inserted into a design to allow the various elements it contains to breathe. It can be used...

Accents / Diacritics

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Pre-Press & Production

AVA Publishing, 2010

Book chapter

...A range of symbols used in Latin languages to indicate that the sound of a letter is altered during pronunciation. Many accents are specific to certain languages; the double acute, for instance, is used solely in Hungarian and is sometimes...

Acronyms

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Typography

AVA Publishing SA, 2010

Book chapter

...An abbreviation formed using the initial letters of a phrase or name. Acronyms are pronounced as words themselves. For example:NASA, NATO, UEFA, Aga, Fiat, scuba, laser Acronyms do not take full points and may be set in small capitals...

Alignment

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Typography

AVA Publishing SA, 2010

Book chapter

...The horizontal position of type within a text block...

Type Anatomy

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

Ancillary characters

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Typography

AVA Publishing SA, 2010

Book chapter

...Various non-alphabetic typographic characters. Ancillary characters are used to communicate different ideas or concepts and add further understanding to text. Such characters include punctuation marks, symbols, pictograms and modified...

Apostrophe

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Typography

AVA Publishing SA, 2010

Book chapter

...A punctuation character used in many languages that use the Latin alphabet. It is used in the English language to indicate the omission of letters from a word, or the possessive case.The apostrophe is also used in other languages...