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Ascender & Descender

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

Baseline & Baseline Shift

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

Drop & Standing Capitals

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...Enlarged initial capitals that drop down a specified number of lines into a paragraph....

Ems & Ens

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...EmsA typographical unit used for relative measurements. An em is a unit of measurement derived from the width of the square body of the metal cast majuscule ‘M’, and equals the size of a given type. For example, 10pt type has a 10pt...

Italic & Oblique

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...A drawn typeface based around an axis that is angled somewhere between 7 and 20 degrees. Italics derived from the subtly angled calligraphic typefaces used in sixteenth century Italy, and cuts with this calligraphic form were drawn...

Majuscule & Minuscule

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

Recto & Verso

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...When looking at the pages of an open book, the recto is the right-hand page and verso is the left-hand page. These terms stem from the Latin (foli) rect, meaning right-hand page and vers (foli), which means with the page turned....

Scotch Rule & Scotch Typefaces

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...Scotch RuleA typographic double line that is often used in newspapers to divide sections of information and so aid navigation. Normally the top line is thicker than the bottom one.Scotch TypefacesScotch typefaces are derived from the modern...

Serif & Sans Serif

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...A small stroke at the end of a main vertical or horizontal stroke that aids reading by helping to lead the eye across a line of text. The main types of serif are illustrated below. Serif is also used as a classification for typefaces...

Typefaces & Fonts

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

Search for publications
and

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications

The Visual Dictionary of Graphic Design

AVA Publishing SA, 2007

Book chapter

...A font is the physical means of typeface production, whether the description of a typeface in computer code, or cut from lithographic film, metal or wood. The terms ‘font’ and ‘typeface’ are often used erroneously and interchangeably...