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Mannequin

Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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The Visual Dictionary of Fashion Design

AVA Publishing SA, 2007

Book chapter

...A life-size doll with human form and articulated joints used to display clothing. Fashion mannequins originated with the increased use of plate-glass windows in retail outlets in the 1880s. Mannequins became popular in the 1930s following...

Store Merchandising

Dimitri Koumbis

Dimitri Koumbis is the Creative Director of Situ Retail Environments, which is a design firm that focuses on consumer research, demographic and trading area studies, branding, store design and visual merchandising/display for retailers. He is also Adjunct Faculty, Fashion Merchandising and Marketing at The Art Institute of New York where he teaches Contemporary Retail Environments, Store Design, Visual Merchandising, Branding, Trends/Forecasting, Textiles, Portfolio, and Apparel/HR Management. Author affiliation details are correct at time of print publication.

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Fashion Retailing : From Managing to Merchandising

Bloomsbury Visual Arts, 2014

Book chapter

...Retailers need to draw customers in with strong brand representation. Department stores such as Liberty, located in London’s West End, achieve this by creating large-scale displays that can be seen on multiple levels.One of the greatest...

Visual Merchandising and Design Concepts for Retail, E-Tail and Wholesale

Fiona Armstrong-Gibbs

Fiona Armstrong-Gibbsis Course Leader for the BA in Fashion Marketing and Business Management at London Metropolitan University. Author affiliation details are correct at time of print publication.

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Tamsin McLaren

Tamsin McLaren is Programme Leader of Fashion Marketing at the University of Winchester. Author affiliation details are correct at time of print publication.

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Marketing Fashion Footwear : The Business of Shoes

Bloomsbury Visual Arts, 2017

Book chapter

...Vintage and new-season Gucci at Dover Street Market, London Best-in-class visual merchandising: excellent use of color, props, and lighting at Dover Street Market (London); a multibrand retail concept created by Rei Kawakubo, of Comme des...

Research and Design

Sarah Bailey

Sarah Bailey is Course Director for the BA (Hons) Fashion Retail Branding and Visual Merchandising course at the London College of Fashion, UK. Author affiliation details are correct at time of print publication.

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Jonathan Baker

Jonathan Baker is Course Director of the BA (Hons) Fashion Retail Branding and Visual Merchandising course at the London College of Fashion, UK. Author affiliation details are correct at time of print publication.

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Visual Merchandising for Fashion

Fairchild Books, 2014

Book chapter

...A theatrical window display at Harvey Nichols, London.This chapter introduces the creative processes involved in developing new concepts for visual merchandising. Although predominantly a creative discipline within retail, visual...

Digital spaces and innovations

Clare Harris

Clare Harris teaches creative technologies at the University of Sussex, UK and previously taught digital fashion practices at the University of Southampton. Author affiliation details are correct at time of print publication.

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The Fundamentals of Digital Fashion Marketing

Bloomsbury Visual Arts, 2017

Book chapter

...This chapter introduces:The growing range of emerging digital spaces and innovations.The development of bricks and mortar stores as connected spaces using beacons, shoppable screens, magic mirrors, and virtual fitting rooms.A case study...

Display Design Basics

Sarah Bailey

Sarah Bailey is Course Director for the BA (Hons) Fashion Retail Branding and Visual Merchandising course at the London College of Fashion, UK. Author affiliation details are correct at time of print publication.

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Jonathan Baker

Jonathan Baker is Course Director of the BA (Hons) Fashion Retail Branding and Visual Merchandising course at the London College of Fashion, UK. Author affiliation details are correct at time of print publication.

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Visual Merchandising for Fashion

Fairchild Books, 2014

Book chapter

...Simple, vertical lines create a strong aesthetic in this display at Prada.An understanding of basic design concepts is essential for the effective presentation of a visual concept, from store to installation. Display dynamics underpin...

The Customer Experience

Sarah Bailey

Sarah Bailey is Course Director for the BA (Hons) Fashion Retail Branding and Visual Merchandising course at the London College of Fashion, UK. Author affiliation details are correct at time of print publication.

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Jonathan Baker

Jonathan Baker is Course Director of the BA (Hons) Fashion Retail Branding and Visual Merchandising course at the London College of Fashion, UK. Author affiliation details are correct at time of print publication.

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Visual Merchandising for Fashion

Fairchild Books, 2014

Book chapter

...The design of Topshop’s White City store reflects the brand’s dedication to youthful, affordable fashion.What is visual merchandising? Why do we do it and how far does it reach across the fashion industries? Designing the customer shopping...

Displaying Merchandise

Sarah Bailey

Sarah Bailey is Course Director for the BA (Hons) Fashion Retail Branding and Visual Merchandising course at the London College of Fashion, UK. Author affiliation details are correct at time of print publication.

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Jonathan Baker

Jonathan Baker is Course Director of the BA (Hons) Fashion Retail Branding and Visual Merchandising course at the London College of Fashion, UK. Author affiliation details are correct at time of print publication.

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Visual Merchandising for Fashion

Fairchild Books, 2014

Book chapter

...Props and packaging on display at Brooks Brothers, London.Consideration of the parameters of space within the physical retail environment is essential in creating the shopper’s journey and maximising points of visual inspiration at every...

Visual Merchandising: From Store to Screen

Jon Cope

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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Dennis Maloney

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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Fashion Promotion in Practice

Fairchild Books, 2016

Book chapter

...“In the center of the window, about four feet high, there can be something conspicuous, to catch the eye, turn the head and stop the feet of passersby”—Mattia Biagi’s “Teddy 212” installation for Bergdorf Goodman in New York City (2013...

Trends in Fashion Buying

David Shaw

David Shaw worked in fashion buying for over 20 years for some of the UK’s most famous high street fashion retailers. He is now an academic, consultant trainer and writer on fashion retailing and marketing. David has lectured at the London College of Fashion, Nottingham Trent University, Middlesex University, University of Surrey, Northumbria University and The Institute Marangoni in the UK, as well as the Dublin Institute of Technology and Macquarie University, Sydney. He has previously published four titles on fashion buying, marketing and management for Routledge, Macmillan and Springer-Verlag. Author affiliation details are correct at time of print publication.

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Dimitri Koumbis

Dimitri Koumbis is the Creative Director of Situ Retail Environments, which is a design firm that focuses on consumer research, demographic and trading area studies, branding, store design and visual merchandising/display for retailers. He is also Adjunct Faculty, Fashion Merchandising and Marketing at The Art Institute of New York where he teaches Contemporary Retail Environments, Store Design, Visual Merchandising, Branding, Trends/Forecasting, Textiles, Portfolio, and Apparel/HR Management. Author affiliation details are correct at time of print publication.

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Fashion Buying : From Trend Forecasting to Shop Floor

Bloomsbury Visual Arts, 2017

Book chapter

...SPRING/SUMMER 2016 Hermes continues to show a pret-a-porter collection during Paris menswear fashion week in order to broaden both its appeal and potential audience. In the previous chapters, we have explored the role of the fashion buyer...