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Events: From Private Parties to Public Performance

Jon Cope

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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Dennis Maloney

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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Fashion Promotion in Practice

Fairchild Books, 2016

Book chapter

0

...Models Jourdan Dunn and Rosie Tapner help launch Selfridges Denim Studio in June 2013.Fashion historian Christopher Breward’s assertion that fashion itself is an event (2004), looms large over a promotional environment in which launches...

The Fashion Magazine: From Print to Pixel

Jon Cope

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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Dennis Maloney

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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Fashion Promotion in Practice

Fairchild Books, 2016

Book chapter

0

...Anna Wintour’s first cover for Vogue in 1988 broke with convention by featuring a model wearing jeans—sending a message that fashion magazines are as much about inspiration as aspiration.The late twentieth century saw an extraordinary shift...

The Celebrity Role: From Royalty to the Rap Game

Jon Cope

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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and

Dennis Maloney

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

Search for publications

Fashion Promotion in Practice

Fairchild Books, 2016

Book chapter

0

...Cara Delevingne (right) and DJ Chelsea Leyland (left) attend the Cara Delevingne Collection launch celebration at Mulberry Store on September 8, 2014 in New York City.Be they subtle or downright brash, fashion’s relationships...

Fashion Film: from Hollywood to Hoxton

Jon Cope

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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and

Dennis Maloney

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

Search for publications

Fashion Promotion in Practice

Fairchild Books, 2016

Book chapter

0

...Prada’s Beyond Therapy is among a new breed of cinematic fashion film (directed by Roman Polanski).Over the past decade, an unexpected guest has appeared at international fashion weeks. Initially unwelcome, particularly amongst fashion...

Advertising and Public Relations: From Verbal to Viral

Jon Cope

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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and

Dennis Maloney

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

Search for publications

Fashion Promotion in Practice

Fairchild Books, 2016

Book chapter

0

...Backlit Dolce & Gabbana outdoor advertisement in Times Square, New York City.Advertising and public relations (PR) are multibillion dollar industries employing some of the world’s most creative and intelligent fashion communicators...

Visual Merchandising: From Store to Screen

Jon Cope

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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and

Dennis Maloney

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

Search for publications

Fashion Promotion in Practice

Fairchild Books, 2016

Book chapter

0

...“In the center of the window, about four feet high, there can be something conspicuous, to catch the eye, turn the head and stop the feet of passersby”—Mattia Biagi’s “Teddy 212” installation for Bergdorf Goodman in New York City (2013...

Collaborations: “X” Marks the Spot

Jon Cope

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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and

Dennis Maloney

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

Search for publications

Fashion Promotion in Practice

Fairchild Books, 2016

Book chapter

0

...Sonia Rykiel x H&M—launch event at the Grand Palais in Paris, 2009.The heat around designer collaborations has fallen by degrees since crowds queued through the night to experience H&M’s first capsule collection with Karl Lagerfeld in 2004....

Campaign Planning: Making It Happen

Jon Cope

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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and

Dennis Maloney

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

Search for publications

Fashion Promotion in Practice

Fairchild Books, 2016

Book chapter

0

...Diesel’s 2010 “BE STUPID” advertising campaign by New York creative agency, Anomaly, appears to mock planning. Or does it?From understanding your target market to objective-setting, budgeting, and evaluation, effective planning is critical...

The Fashion Show: from Couturier to Catwalk

Jon Cope

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

Search for publications
and

Dennis Maloney

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

Search for publications

Fashion Promotion in Practice

Fairchild Books, 2016

Book chapter

0

...Naomi Campbell loses her balance on the Autumn/Winter Vivienne Westwood catwalk in 1993.The fashion show is a defining event in a designer’s career. For newcomers and veterans alike, nothing quite matches the twenty minutes in which...