Fully revised and with a new chapter and international case studies, this second edition of the best-selling book traces how artists and designers continue to adapt and incorporate 3D printing technology into their work and explains how the creative industries are directly interfacing with this new technology.
Covering a broad range of applied art practice – from fine art and furniture-design to film-making – Stephen Hoskins introduces some of his groundbreaking research from the Centre for Fine Print Research along with an updated history of 3D print technology, a new chapter on fashion and animation, and new case studies featuring artists working with metal, plastic, ceramic and other materials.
A fascinating investigation into how the applied arts continue to adapt to new technologies and a forecast of what developments we might expect in the future, this book is essential reading for students, researchers studying contemporary art and design and professionals involved in the creative industries.
Adaptation Strategies for Interior Architecture and Design outlines a number of different approaches utilized when designing the interior. The book presents a series of processes that are based upon the responses to a space outlined for new occupation. These processes are exemplified by a series of strategies, which filter and synthesize a mixture of information, ideas and resources, in order to form a new, clear and meaningful spatial design.
The book introduces readers to recombinant cultures, methods and processes that explore the importance of context in both its site specific and cultural meaning. It examines a number of approaches that show how the adaptation of existing and, in particular, old buildings, can provide unique and unusual transformative solutions for the historic and contemporary built environment. Each strategy is demonstrated through highly-illustrated case studies and will be contextualised with an introduction explaining exemplary or key developments in other creative and spatially related fields such as installation art, painting, sculpture and furniture design.
Animated Performance shows how a character can seemingly 'come to life' when their movements reflect the emotional or narrative context of their situation: when they start to 'perform'.
The many tips, examples and exercises from a veteran of the animation industry will help readers harness the flexibility of animation to portray a limitless variety of characters and ensure that no two performances are ever alike. More than 300 color illustrations demonstrate how animal and fantasy characters can live and move without losing their non-human qualities and interviews with Disney animators Art Babbitt, Frank Thomas, Ollie Johnston and Ellen Woodbury make this a unique insight into bringing a whole world of characters to life.
New to the second edition: A new chapter with introductory exercises to introduce beginner animators to the the world of animated acting; dozens of new assignments and examples focusing on designing and animating fantasy and animal characters.
Animation in Context is an illustrated introduction to cultural theory, contextual research and critical analysis. By making academic language more accessible, it empowers animators with the confidence and enthusiasm to engage with theory as a fun, integral, and applied part of the creative process.
Interviews with contemporary industry professionals and academics, student case studies and a range of practical research exercises, combine to encourage a more versatile approach to animation practice - from creating storyboards to set designs and soundtracks; as well as developing virals, 3D zoetropes and projection mapping visuals.
Mark Collington focuses on a core selection of theoretical approaches that shape animation narrative, supported by a broader set of shared theoretical principles from the worlds of art, design, film and media studies. This discussion is underpinned by cross-disciplinary thinking on a range of topics including genre, humour, montage and propaganda.
These are applied to the analysis of a range of animated films and projects from Disney and Animé, to independent artist-filmmakers such as Wendy Tilby, Amanda Forbis and Jerzy Kucia. These ideas are also applied to other uses of animation such as advertising, sitcom, gaming and animated documentary.
Packed with full-colour images from contributors such as Vivienne Westwood, Stella McCartney, Edun and People Tree, A Practical Guide to Sustainable Fashion is a much-needed handbook for both students and professionals in the fashion and textile industries.
Beginning with a reflection on current models of fashion design and production, this book introduces the key issues associated with the production, use and disposal of fashion clothing and gives step-by-step guidance on how to identify and evaluate the potential impacts of a garment during the design process.
Featuring industry perspectives and studio-based exercises, the final five chapters of the book explore a range of ways in which designers can reduce the negative impacts associated with the life cycle of fashion garments. Packed with innovative examples of best practice from international designers and brands, these chapters present each key stage in the life cycle of a fashion garment and explore approaches such as low-impact textiles techniques, mono-materiality, zero waste techniques, upcycling, repair and maintenance techniques and closed-loop design systems.
Since cinema's earliest days, literary adaptation has provided the movies with stories; and so we use literary terms like metaphor, metonymy and synedoche to describe visual things. But there is another way of looking at film, and that is through its relationship with the visual arts — mainly painting, the oldest of the art forms.
Art History for Filmmakers is an inspiring guide to how images from art can be used by filmmakers to establish period detail, and to teach composition, color theory and lighting. The book looks at the key moments in the development of the Western painting, and how these became part of the Western visual culture from which cinema emerges, before exploring how paintings can be representative of different genres, such as horror, sex, violence, realism and fantasy, and how the images in these paintings connect with cinema.
Insightful case studies explore the links between art and cinema through the work of seven high-profile filmmakers, including Peter Greenaway, Peter Webber, Jack Cardiff, Martin Scorsese, Guillermo del Toro, Quentin Tarantino and Stan Douglas. A range of practical exercises are included in the text, which can be carried out singly or in small teams.
Featuring stunning full-color images, Art History for Filmmakers provides budding filmmakers with a practical guide to how images from art can help to develop their understanding of the visual language of film.
Basics Animation: Scriptwriting addresses the full range of approaches to scripting and developing for animated films.
It details the issues faced by the animation scriptwriter, and the techniques to overcome them. It also seeks to promote the unique qualities of animation as a form of expression, using many images to illustrate and emphasise points made in the text.
This book looks at genres in animation as a starting point for scripting, employing a range of case studies from feature films to public relations work to independent productions, in order to reveal a range of approaches to writing.
Basics Animation 03: Drawing for Animation introduces readers to the practice of drawing images for use in animation. It examines the thinking process and techniques involved with drawing characters, composition and movement, narrative and adaptation.
Drawing is a fundamental part of the preparatory stages of virtually all design-led projects. It is the core method by which ideas and concepts are envisaged and ultimately shared with collaborators, clients and audiences.
Aimed at students and those interested in entering the animation business, this book explores the pre-production work essential for producing great animation. It gives readers a real insight into this work through its outstanding range of images.
Basics Architecture 02: Construction & Materiality is an in-depth exploration of the key materials used in modern architecture. The book covers materials including stone and brick, concrete, timber, glass, steel and composites. It examines their history, development and practical application in contemporary architecture.
Discussion is supported by a variety of case studies and examples of work taken from the best of contemporary architecture, as well as practical student exercises and resources.
Basics Architecture 03: Architectural Design explains the process of designing architectural projects. It describes the design studio and the activities that take place there. The architectural design process is as diverse as the people who practise it; all architects follows their own individual design process. In this dynamic new text the realities of the design process and the relationship between education and practice are explored in detail. The book introduces a variety of processes through examples and case studies. This allows readers to identify with certain methods with which they could respond to in their own work, and enables them to develop their own unique approach.
Basics Creative Photography 01: Design Principles introduces photographers to a more considered approach that can add dynamism and impact to imagery, whatever the style or genre – something that today's editors, curators and publishers are all crying out for.
In an age over-saturated with photographic imagery, this book demonstrates how design awareness can add a new level of depth to your images.
Featured topics: basic design theory; the use of space; positional decisions; the elements of design; line; shape or form; space; texture; light; colour; pattern; rhythm; contrast; scale and proportion; abstraction; movement and flow; containment; emphasis and emotion; juxtaposition; incongruity; mood and emotion
Featured artists: Aleksandr Rodchenko; Angus Fraser; Angus McBean; Ansen Seale; Constantine Manos; Ernst Haas; Henri Cartier-Bresson; Libby Double-King; Martine Franck; Naoya Hatakeyama; Olivia Parker; Pascal Renoux; Steve Hart
Throughout this book, Maria Short guides you through the ideas and methods behind creating meaningful, communicative images. With case studies and dozens of examples from some of the world's most engaging photographers, this is a beautiful introduction to a fascinating aspect of photography.
Featured topics: The function of photographs; What is narrative?; Choosing your subject; Concept; Intention and interpretation; The single image; Series of photographs; Signs and symbols; Using text; The response of the audience.
Featured photographers: Berenice Abbott; Eve Arnold; Tina Barney; Robert Capa; Henri Cartier-Bresson; Jill Cole; Gregory Crewdson; Paul Fusco; Stuart Griffiths; Britta Jaschinski; Seba Kurtis; Jem Southam; Tom Stoddart; Newsha Tavakolian and Weegee.
Encouraging students to research, reflect and debate, Behind the Image revolutionizes the way new projects are approached by looking at how successful photographers have produced meaningful canons of work.
The book's generous selection of images brings together an eclectic range of photographic styles and genres, creating a refreshing and inspiring resource for all. This book features a wide range of photographic contributions from students, amateurs and professionals, specifically edited to help students reflect on their own work in order to produce better images in the future.
One of the fundamental topics within graphic design, format represents the physical point of contact with the user. Basics Design 01: Format examines established format standards and demonstrates how a creative approach to format selection and presentation space can produce dramatic results in both print and digital media. New material in this edition includes a new chapter, focusing on on-screen, online and moving image, and much of the content has been updated and restructured.
Basics Design 04: Image examines the use of images as a fundamental component of graphic design.
Images are everywhere, from cinema posters to perfume packaging. They have the power to elicit a response and impart information. But understanding what they mean, when to use them and how to control them is a crucial part of the designer's role. This book introduces some of the ways in which images are created; from photography to illustration, systematic generation to iconography and computer manipulation.
It equips the designer with a series of tools and ideas that will facilitate the effective use of images in design.
Basics Design 05: Colour is a guide to the use of colour in graphic design.
Colour is used to represent thoughts and emotions in a way that no other element of design can. This book explores in depth what colours mean; their inherent associations and cultural connotations. It then tackles how to control colour in a design in order to achieve a desired effect or to fulfil a specific brief.
Starting with the basic principles of colour – how light works, colour wheels, colour combinations and harmonies – the book builds on these principles and explains how the designer can accurately and intentionally control colour.
Grids 2nd Edition, the seventh book in the Basics Design series, has been updated with new content and visuals, exploring the construction and ordering of the age and screen through the use of grids. The grid features as a strong element in many areas of design, and presents both the student and practitioner alike with the opportunity to ground their work in solid foundations.Through detailed investigation of the principles behind grid design, this book informs and advances your understanding of this key design component, allowing you to devise grids with ease and precision for any situation.
The Basics Design series is designed to provide graphic arts students with a theoretical and practical exploration of fundamental topics, including layout, format, typography, colour and image. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject.
The second edition of the sixth book in the series, Print and Finish is a guide to the printing and finishing techniques employed by graphic design studios all over the world. A thorough understanding of these techniques will equip the designer with the ability to harness the creative potential of these processes and add creative elements to a design in order to increase its impact and functionality.
Showcasing seven different paper and ink stocks and finishes, the book is an invaluable reference tool. With new contributions and activities, the second edition builds on the success of the first, and is an absolute must-have for all design students.
There are few academic texts on the subject of fashion styling, and many students are unsure about what it is and who has paved the way in this specific field. Basics Fashion Design 08: Styling offers an effective mix of key stylists' biographies, high quality images by professionals and students alike and practical advice about how to produce a photo-shoot and break into the industry.
A stylist is responsible for choosing the look and clothing for a fashion image to communicate a fashion idea, trend or theme, or to advertise a fashion product. This book outlines what it means to style for a catalogue or advertisement (commercial styling), or a magazine (editorial styling) and what types of skills these different fields require.
Styling proves that even on a limited budget, with tremendous imagination and drive it is possible to create beautiful and relevant work.
Long since regarded as an inessential object that simply adds to the beauty, convenience or effectiveness of an outfit, accessories are now considered key items in a fashion collection and as stand-alone pieces worthy of our undivided attention. Basics Fashion Design 09: Designing Accessories is filled with important information that any designer will need to know, examining four key items from concept to production: the bag, footwear, jewellery and millinery. The key accessories are dissected to clearly display the core components, giving a clear view of how each connects.
The design process is explored by looking at creative product development, from gathering research to generating ideas into key products, construction techniques and the essential tools of the trade used in modern accessories design. 2D pattern and 3D modelling techniques are described in detail with explanations of traditional and rapid prototyping tools in use today. Bespoke and commercial production is examined and creative solutions to technical challenges are presented.
Designing Accessories also explores specialist finishing techniques, such as hand-finishing and machine embellishment and contains descriptions of contemporary techniques that break new boundaries in accessories design. A detailed explanation of small accessories, essential to the accessories designer, will broaden the reader’s knowledge and provide them with the dexterity of skills to enter the fashion industry.
This title is filled with images of beautiful accessories to inspire young designers. It is essential reading for fashion students and all those interested in accessories design. The book also includes a whole chapter on small accessories (eyewear, scarves, ties, wristwatches, belts and gloves).
Basics Fashion Design 10: Jewellery Design is an introduction to the world of jewellery. It explores how inspiration and research can be used to build a jewellery collection. It provides a brief overview of how the design process evolves, and demonstrates that even on a limited budget it is possible to carve out a niche in this exciting genre.
Each chapter includes interviews with some of the world's most famous jewellery designers, giving an insight into the creative process and exploring their brands. Projects and case studies ensure that students are given a practical and inspirational introduction to the world of jewellery design.
Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.
Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.
From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.
Basics Film-Making 01: Producing introduces the reader to the role of the producer.
It explores the production of drama, documentary and magazine pieces, identifying the skills and knowledge required to engage with the industry.
The book examines the many facets of the producer's role, giving a dynamic overview of the realities of producing film today, and exploring the entire process from development through to post-production and distribution.
Basics Film-Making: Screenwriting is the second in the Basics Film-Making series and is aimed both at students on film production courses, as well as those wishing to write a short film. The book teaches the key elements of screenwriting through examining areas such as dialogue, sound, setting, shots and structure. It also provides advice to new film-makers on how to market their productions. This is an essential guide to screenwriting and will teach you to write and produce artistically satisfying shorts.
Basics Film-Making: Directing Fiction introduces the essential aspects of the directorial process, focusing on the requirements of short films while also drawing on classic examples from the world of feature films. It looks at the tricky balancing act of art and business, offering guidelines and basic principles rather than instructions.
Divided into the three key stages of the film-making process - pre-production, production and postproduction, the book provides students with a framework to begin directing their own productions. The chapters are interspersed with case studies investigating the working practices of leading professionals such as Robert Rodriguez, and Mike Leigh.
Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. The book begins with an overview of various approaches to graphic design, as well as its inherent language. It goes on to look at methods for generating and developing ideas, research methods, and understanding what is meant by the design brief. The book draws on contemporary and historical sources and concludes with a discussion on the application of the creative idea.
Approach and Language is the first title in the Basics Graphic Design series from AVA Publishing. These books cover every aspect of studying a graphic design course. Subjects covered include critical thinking and evaluation, problem solving, the development of project work and the realisation of design practice. Showcasing work from students and practitioners alike, the books provide the student with the tools and inspiration they require to develop their skills in new and emerging technologies, and to become highly motivated and independent individuals with plenty to offer to the design world.
Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more.
Students and designers can benefit from this text by learning fresh ways to analyse information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief.
Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.
Basics Illustration 02: Sequential Images addresses the professional, cultural, theoretical and historical contexts of pictorial storytelling and moving image.
Sequential image-making is a rich area of original and innovative work, which is leading the resurgence in this field. The evolving world of illustration is exploding with possibilities as converging technologies and disciplines provide new opportunities and outlets for the visual storyteller.
In this title, international illustrators, animators, artists and educators at the cutting edge of the narrative renaissance outline their personal methodologies and approaches to sequential image-making.
Basics Illustration 03: Text and Image explores the basic function of illustration: the interpretation of words into pictures and the interplay of text and image as two forms of visual representation.
The basic principles of graphic communication are introduced through case studies and examples in which the relationships between illustration and text are analysed and explored.
The book features a wide range of work demonstrating diverse visual languages, ideas, techniques and skills. It also examines the production of artefacts, for example, artists' books, graphic novels, posters and handmade typography, stencils, graffiti, and fonts designed by illustrators
Basics Illustration 04: Global Contexts will take the reader on a journey through the international contemporary illustration landscape. In the twenty-first century, the field of illustration continues to evolve, and through a broad and contextual approach, this book illuminates its rich historical development, its contribution to civilizations of the past and its continuing cultural significance and promising future.
All over the world, versatile, forward-thinking illustrators are having fun making pictures for defined contexts; seeking, sharing and creating both online and offline. Global Contexts features intelligent, allusive, compelling, incisive, humorous and inspiring illustrations by leading exponents past, present and future, embracing open approaches and new strategies to the subject.
This is an essential reference book for any dedicated art and design student, aspiring illustrator, professional image-maker and anyone with an interest in this vibrant and dynamic form of expression.
If you want to design successful user interfaces then you need clear and effective visual communication. Interface Design will help you achieve this using a range of incisive case studies, interviews with professional designers and clear hands-on advice to help you produce user-focused front-end designs for a range of digital media interfaces.
This book introduces the major elements of graphic design for digital media – layout, colour, iconography, imagery and typography, and shows how these visual communication basics can combine to produce positive interactive user experiences. With practical advice on improving communication between designers and developer, and a tantalizing look at designing interactivity for all five senses, this is a must-have introduction to developing interfaces that users will love.
User Experience (UX) and User Experience Design (UXD) challenge existing usability models by changing the emphasis from task and usage to a broader understanding of experience and purpose. UX techniques are gaining popularity across a range of current digital media design and development areas.
Today's designers need to create work that will impact positively on everyone who is exposed to it, as work is delivered across diverse digital platforms accessible to huge populations. It may be passive and immutable or interactive and dynamic, but the success of the design will depend largely on how well the user experience is constructed. Basics Interactive Design 02: User Experience Design introduces an approach to graphic design that puts human experience at the forefront of the design process. Throughout the book, Gavin Allanwood and Peter Beare show how design skills can be improved by undertaking practical exercises and reviewing the work, style and motivations of leading practitioners.
Basics Interior Architecture 02: Context & Environment proposes a method of design based on the interpretation, evaluation and utilization of physical factors, such as light and orientation, the contextual issues of the urban form and the subject of sustainability. It examines the ways each of these factors influences the form of the interior.
The text is supported by detailed studies of contemporary work, alongside activities and resources.
Basics Interior Architecture 03: Drawing Out the Interior is a comprehensive introduction to the representation of interior space through drawing and modelling.
The book introduces the reader to a range of techniques and methods and describes when and where to use them. Starting with what is meant by interior architecture and why designers draw in the first place, it goes on to explore what one might draw and when.
The text is supported by detailed studies of contemporary work, alongside activities and resources.
Starting with what is meant by interior architecture and why designers draw in the first place, it goes on to explore what one might draw and when.
It considers the idea that the method we choose to draw will influences the way we think and therefore what we design. It includes sketches and drawings from Le Corbusier, Iannis Xenakis, Mies van der Rohe and Carlo Scarpa.
Basics Interior Architecture 04: Elements/Objects explores the manner in which an interior space can be manipulated through the precise placement of forms.
The book describes the principles underpinning the design of objects, and their placement within the interior space. It also discusses the influence that this has upon the character and perception of the space; providing focus or rhythm, controlling visual movement or expressing scale.
The book teaches readers how the manipulation of objects and elements can create interior spaces of distinctive and apposite qualities.
Basics Interior Architecture 05: Texture + Materials forms an inspiring introduction to many of the materials currently used in the design of interior spaces.
The book explores the choice and use of materials and evaluates the effects of these choices on a space, discussing topics such as light, termperature, acoustics and general atmosphere.
Each chapter assesses a single material, with its inherent flaws and individual qualities, and places it in its historical, geographical and cultural context. Readers are encouraged to consider the sustainability of each material and its future use, and text is accompanied by both historical and contemporary case studies.
Basics Interior Design 01: Retail Design approaches the subject of interior design in a retail context. Retail spaces are at the forefront of contemporary interior design because they are updated regularly to stay competitive and appealing.This book examines brand and identity as a starting point for the design concept, and the relationship between the interior and its context, site and setting.
It introduces ways of manipulating space and volume, exploring the spatial elements of ceilings, floors and walls, and investigating the notions of layout, circulation and pace. It also pays close attention to the effects of a building on the environment.
This is a complete guide to creating retail spaces that entice, excite and enthral the consumer by creating an experience with which they can relate.
Basics Interior Design 02: Exhibition Design explores the role of the exhibition designer as a creative practitioner, and seeks to communicate a better understanding of exhibition design as a discipline.
This umbrella term incorporates the development of commercial trade fairs, brand experiences, themed attractions, world expositions, museum galleries, visitor centres, historic houses, landscape interpretation and art installations. Millions of people visit exhibitions of one sort or another every year, constituting a multi-billion dollar global industry.
This book offers a comprehensive guide to the practice of exhibition design, and considers the blurring of its borders with other disciplines, such as graphic design.
Basics Landscape Architecture 01: Urban Design seeks to define and describe the role played by landscape architecture in urban design, an interdisciplinary practice that is concerned with defining the form of human settlements.
It provides a brief history and definition of urban design and the roles of the various professions involved.
Urban Design looks at the elements of urban form and the importance of contextual details, from the scale of the city and its region to the importance of materials.
Basics Landscape Architecture 02: Ecological Design provides an overview of ecological design and planning for landscape architects. It explores the concepts and themes important to the contemporary practice of ecological design and planning in a highly accessible and richly illustrated format. Focusing primarily on urban environments, this book examines the relationships between ecological design theory and design methods. It describes and illustrates the basic structures and functions of natural and human systems through landscape ecology principles and the dynamics of landscape processes.
Basics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour. It explores the different ways in which consumers around the world respond to marketing strategies, examining the interpretation of new stimuli using existing knowledge, and how both new and remembered knowledge combine to influence purchasing behaviour.
Finally, there is a detailed examination of the influence of ethnicity, religion, class, age and gender on consumers’ actions and the importance of understanding the challenges and diversity of a global marketplace.
In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future.
Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.
Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another.
This book helps bridge that divide to help students master the business of marketing.
Strong images only come about through a combination of technical excellence and thorough composition. While there is plenty of technical advice, photographers often turn to fine-art sources for the so-called ‘rules of composition'. This book, however, acknowledges photography's quite different dynamic and offers a contemporary approach to composition more suited to the medium.
The second edition of Basics Photography 01: Composition offers a contemporary approach to composition. Its six core chapters cover historical background and personal motivation, formal elements, space and time within the photographic frame and composition in real-world situations.
The Basics Photography series, originally published by AVA Publishing, comprises a collection of titles including: Lighting, Composition, Capturing Colour, Post-Production Black & White, Post-Production Colour, Working in Black & White and Exposure. Easily accessible and highly readable, the books clearly explain and explore fundamental photographic concepts; they are fully indexed and illustrated with clear diagrams and inspiring imagery, building to provide an essential introduction to the subject.
Understanding light is fundamental to good photography. How any image is lit will change how the viewer sees and interprets the content. The second edition of Lighting teaches the theory and background of how light works, the different types of light and the rules it obeys.
The book gives guidance on how to measure, control and use light for the best photographic exposure. With new images and case studies, this edition encourages a bolder and more innovative approach to the use of light in photography.
Basics Photography 03: Capturing Colour gives readers a comprehensive introduction to the subject of colour and how to master its use in the process of photographic image-making.
The topics discussed range from basic colour theory to the colour temperature of light and how to use colour to maximize the impact of compositions. A full and intimate understanding of colour is vital to the creation of dramatic, emotive and powerful photographic images.
The way we choose to use colour will greatly influence the success of our image-making.
Basics Photography 06: Working in Black & White, by David Präkel, provides a comprehensive guide to the basic theory and practice of black and white photography, from the relationship between colour and greyscale tones to the art of seeing in black and white.
Black and white, the book argues, has been the soul and conscience of photography since its conception. Black and white is not a lesser colour image - it is, in many ways, more powerful. It gets to the core of what is important in an image, leaving behind the distractions of colour.
This is an inspiring text which enables students to make the most of the opportunities offered by black and white photography.
Basics Product Design: Material Thoughts is an inspirational introduction to the many different materials and processes used in product design, exploring their properties and how they have been used by some of the most innovative designers around the world. Throughout the book, David Bramston covers everything from dresses and bridges made from paper, to felt washbasins and acrylic cribs.
Basics Product Design: Visual Conversations introduces design students to the art of communication in product design. David Bramston explains the process of translation from rough concept to fully-realised production. It emphasizes the importance of simplicity in creating effective sketches; examines methods of eliciting an emotional response in the use of 2D and 3D mixed media and explores the physical realisation of ideas in the form of models and prototypes. Basics Product Design: Visual Conversations puts design theory into a real-world context with beautiful examples and case studies from some of the worlds leading designers. The title comprises a comprehensive introduction to the language of product design.
Josephine Steed and Frances Stevenson
Sourcing Ideas: Researching colour, surface, structure, texture and pattern is a visual goldmine for designers hungry for inspiration. The book includes a huge array of beautiful and diverse images, but it is more than a sourcebook. Using a number of different approaches, it teaches readers how to look for inspiration in the world around them, and how to extract visual information from a variety of sources using five key themes - colour, surface, structure, texture and pattern.
By exploring new ways of seeing ordinary things, Sourcing Ideas enables readers to create extraordinary effects with textiles. The first in AVA's Basics Textile Design series, the book follows the successful formula of Basics Fashion Design 01: Research and Design, which is used by students and designers all over the world. However, in this book, every example, idea and exercise is geared towards textile design.
Covering print, weave and embellishment, this is the perfect book for all textiles and fashion students, as well as any arts and crafts enthusiasts who are looking for inspiration and tips on how to carry out effective and wide-ranging research. The logical structure of the book enables readers to dip in and out with ease; case studies and interviews with successful contemporary designers give guidelines and encouragement for aspiring designers; thought-provoking quotes and exercises, and above all the huge selection of images, provide the stimulation that will get you reaching for your sketchbook immediately.
Basics Typography 02: Using Type is a wide ranging and practical guide to typography.
The book starts with an exploration of how to define type, where it is found and its many different uses. It goes on to examine layout and practice within a graphic design context, teaching designers how to work with type through specific projects and student exercises.
Highly illustrated, this title contains images of historically important work alongside many examples from contemporary design studios. A helpful running glossary and examples of successful student and professional work make this an esential handbook for students of graphic design and visual communication.
As students prepare to enter the world of work, there are many decisions that they need to make about what type of career they want: Freelancing? Working in a design agency? Setting up their own business? They also need the practical advice about how to work with clients, how to organize themselves, billing, etc. Through interviews with people at all levels of design, the author provides down to earth and straight forward information that is relevant to today's students looking to start a career in design.
Illustration is a diverse and constantly evolving area of art and design and an appealing creative career. But to stand out from the crowd, successful illustrators need to combine creative talent with strong marketing and promotional skills.
Becoming a Successful Illustrator provides practical and inspirational guidance on finding and contacting clients, putting together promotional materials and establishing yourself as a professional illustrator. With case studies, and firsthand tips and hints from practising illustrators at varying stages in their careers, and packed with hundreds of beautiful examples of professional work, this is a must-have guide to the working world of illustration.
This title is part of the Creative Careers series from Fairchild Books, designed to help bridge the gap between academia and a first job in the creative industries. Brimming with helpful tips and facts about the world of work, they offer an essential guide for any emerging creative practitioner.
The cover artwork for Becoming a Successful Illustrator has been shortlisted for an illustration award in the 2013 books category by the prestigious Association of Illustrators.
Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge.
The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.
Have you ever wanted to try your hand at cartoony computer animation? Then look no further… Cartoon Character Animation with Maya will help you create just that, guiding you through every step of the process including how to incorporate multiple limbs, smears, motion blur and staggers seamlessly into your animation.
From planning to posing to polish, you’ll learn how to make the most of breakdowns, take the terror out of tangent types and overcome the oft-feared graph editor.
The success of a piece of communication has always been dependent on the connection between content, form, audience and context – what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted.
This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.
Construction is the foundation of fashion design; it takes passion and great skill to turn a two-dimensional drawing into a successful garment.
Construction for Fashion Design guides readers through the process, teaching the theory, practical skills and techniques that they need to succeed. It leads readers through the essential stages of creating a garment, from pattern cutting and draping on the mannequin to sewing techniques and haberdashery.
This fully revised and expanded second edition features insightful case studies with leading creative practitioners at the cutting edge of the fashion industry today, complete with detailed, step-by-step exercises that enable readers to contextualise their knowledge and put it into practise for the creation of their own successful projects.
This book sets out to explore the creation of interior atmosphere as seen through the lens of mise-en-scène. You will learn how this film theory informs the concept of ‘staged space’ translated through the narrative and expressive qualities of a particular scene. Jean Whitehead quickly takes this concept beyond the screen and considers its application to the interior ‘setting'. By learning to use the ingredients that inform an ‘interior’ mise-en-scène such as its backdrop, choice of props, use of special effects alongside the application of colour, pattern, graphics, light and shadow, an immersive atmospheric experience can be created.
Packed with inspiring examples and case studies, ranging from cinematic interiors and art installations, to the work of notable interior designers, stylists and architects with an interior interest, this book broadens current thinking around the design of the decorated interior. It will help you to embrace the concepts that underpin an interior mise-en-scène through the use of softer decorative techniques and concerns.
Creative Research helps readers define their research problem, decide on an appropriate research process and then undertake the project.
Throughout the book, Hilary Collins introduces and analyzes different techniques and procedures for collecting and analyzing a variety of data. The skills necessary to promote the effectiveness and validity of research within the creative industries are highlighted in case studies, all of which also demonstrate what a well-designed research project can achieve.
New to the second edition are detailed explorations of design thinking and ethnography as well as all new case studies on emerging tools and photographic enthnography.
Creative Thinking encourages photographers and fine artists to explore a range of different disciplines as a means of enhancing their primary artistic goals, by mixing it up, living a little dangerously, and waving goodbye to entrenched attitudes.
Digital technology has not only revolutionized the way designers work, but also the kinds of designs they produce. The development of the computer as a design environment has encouraged a new breed of digital designer; keen to explore the unique creative potential of the computer as an input/output device.
Data-driven Graphic Design introduces the creative potential of computational data and how it can be used to inform and create everything from typography, print and moving graphics to interactive design and physical installations. Using code as a creative environment allows designers to step outside the boundaries of commercial software tools, and create a set of unique, digitally informed pieces of work. The use of code offers a new way of thinking about and creating design for the digital environment.
Each chapter outlines key concepts and techniques, before exploring a range of innovative projects through case studies and interviews with the artists and designers who created them. These provide an inspirational, real-world context for every technique. Finally each chapter concludes with a Code section, guiding you through the process of experimenting with each technique yourself (with sample projects and code examples using the popular Processing language supplied online to get you started).
Design for Sustainable Change explores how design thinking and design-led entrepreneurship can address the issue of sustainability. It discusses the ways in which design thinking is evolving and being applied to a much wider spectrum of social and environmental issues, beyond its traditional professional territory. The result is designers themselves evolving, and developing greater design mindfulness in relation to what they do and how they do it. This book looks at design thinking as a methodology which, by its nature, considers issues of sustainability, but which does not necessarily seek to define itself in those terms. It explores the gradual extension of this methodology into the larger marketplace and the commercial and social implications of such an extension.
Design Genius celebrates the creative thought processes of 69 leading artists, designers, creative agencies, animators, illustrators and typographers. While highlighting key design techniques and theories, the rich visuals presented in this book aim to engage, provoke and inspire.
Whether you are new to design, or a seasoned expert, the many layers of information provided by this book mean it has something for everyone. Readers will delight in the visual and tactile effects of a number of subtle design features, as well as the vast array of illustrations on display. In-depth discussions with the creatives themselves as well as more practical design tips will also help you to discover the power of your own creative problem-solving skills.
Innovation in planning is essential to dealing with the challenges society currently faces, from urban sprawl to climate change. In this book, Avi Friedman looks at both new and revived sustainable strategies at a neighborhood level to explore options for both rehabilitating older communities as well as options for those projects being designed from scratch.
The book takes a holistic approach to sustainable community design, covering aspects such as:
– Transportation and how to avoid reliance on private vehicles
– Ecological, psychological and economic values of open spaces
– Neighborhood resilience and health
– Affordability and energy consumption
Interviews with and information from designers of sustainable communities provide first-hand insight into their development. Outstanding illustrated case studies from communities throughout the world add depth and insight into this important subject.
If you want to understand, and be a part of, the creative revolution in materials design, then Designing with Smart Textiles is the complete toolkit you need to get started.
Beginning by introducing the terminology and key applications, the book goes on to examine the key design processes needed to develop interactive textile design concepts, with detailed projects and examples to help you apply these approaches in your own practice.
Case studies and interviews with innovative designers introduce you to different artistic and technological practices, and demonstrate how world-leading researchers are creating new technologies, yarns, fabrics, and applications. Practitioners share unique insights into their processes, and "Tech Tips" so you can build on their research in your own work.
Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice.
How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more.
Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity.
The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.
Fully updated with new interviews and inspiring images, the 2nd edition of Developing a Fashion Collection covers everything the fashion student needs to know before designing their own collections.
Developing a Fashion Collection focuses on the process of designing a collection, and explores different types of research, fabric sourcing, the key roles within a design team and the many sources of inspiration available to designers. Different market levels from ready-to-wear to online shopping are covered in-depth, and are given real-world context through insightful interviews with practising contemporary designers. Collections for niche markets, including knitwear, childrenswear and footwear are also discussed.
The 2nd edition of Developing a Fashion Collection features interviews with high-profile international contemporary fashion designers, including Sister by Sibling, Holly Fulton, Todd Lynn, thefuturelaboratory, People Tree, Leutton Postle and Insley & Nash.
Basics Animation 02: Digital Animation takes a comprehensive look at the history of the medium, its growth and development over the last 50 years.
This book features exciting contributions from innovators and pioneers in the medium as well as present day practitioners in the cinema, game, and television industries.
Before the Second World War, the term graphic design didn't even exist. Lucienne Roberts’ Drip-dry Shirts: The Evolution of the Graphic Designer celebrates the work of those practitioners who created this now familiar term.
Including work from and interviews with some of graphic design's biggest names - Ken Garland, Wim Crouwel, Milton Glaser, Karl Gerstner, Rosmarie Tissi and Ivan Chermayeff - this book gives an understanding of design history and sets contemporary work in an expansive and broad landscape. Contributors place their work in historical and personal contexts, reflecting on their formative years and long careers.
Rich in anecdotes and observations, as influential designers speak honestly about what it was like to make design history, this is detailed visual retelling of the history of graphic design and its pioneers.
Photography FAQs: Exposure covers every aspect of exposure in photography, from explaining the basics of aperture and shutter speed to resolving difficult lighting conditions, environments and weather, and breaking the rules to create special effects.
It offers detailed responses to key, reader-defined questions drawn from photographic workshops, consumer press and Internet forums. As such, it is an invaluable and handy reference.
The Photography FAQs series is a comprehensive, pocket-size reference for the amateur photographer in the field (or the studio). Each title is formulated as an encyclopaedia of 50 questions and answers covering every aspect of the key photography subjects that come up again and again, including genres such as landscape, portraiture and travel and shooting in monochrome. Each topic is supported by lively, accessible text, inspirational images and clear, easy-to-navigate design that makes this series a quick-and easy reference.
Fashion and Textile Design with Photoshop and Illustrator is a step-by-step guide to two essential tools for textile and fashion designers. Adobe Photoshop ® and Illustrator ® have eclipsed many specialist textile and fashion systems due to their intuitive design, versatile function, and constant evolution.
Designer and educator Robert Hume guides you from novice to expert through eighteen carefully crafted projects. You'll start by mastering layers and custom brushes, and learning about stripes and weaves, before moving on to repeats and colorways, and simple geometry, and finally learning key layout and presentation techniques in both programs. There's also advice on sharing, communication and output, and help with diagnosing and correcting common problems. Files for many of the projects are available from www.bloomsbury.com/hume-textile-design.
In addition, seven case studies showcase the work and creative thinking of innovative professional designers. These designers reflect on the appeal of Illustrator and Photoshop and offer insight and inspiration to help you develop your own fun and inventive designs.
Fashion Buying: From Trend Forecasting to Shop Floor uniquely looks at what fashion buying entails in terms of the activities, processes and people involved – from the perspective of the fashion buyer. It breaks down the five key areas of buying activity for those wishing to pursue a career in the industry; crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning, and trends in fashion buying.
The book features insightful interviews with successful fashion creatives alongside business case studies, putting the contents of each chapter into professional context and perspective. Exercises and activities also enable you to apply your knowledge of the subject as you work through the book. Fully illustrated with inspiring imagery, Fashion Buying is an invaluable go-to handbook for fashion design, marketing, buying and merchandising students, written by industry experts.
The Fashion Designer’s Resource Book is a fashion resource and lifestyle book that provides a comprehensive overview of the fashion industry as a business, combined with an insider’s understanding of the creative process and the lifestyle of a fashion entrepreneur.
The author, award-winning designer Samata Pattinson, explains how to take steps towards a fulfilling career - achieving creative, business and emotional balance - in this competitive and complex industry. The range of pertinent topics covered include working in the industry as a fashion designer, business planning, selling your brand, networking and using social media, emotional wellbeing and environmentally and socially responsible fashion. The book also contains insights from a range of key industry influencers: Harold Tillman CBE, Chairman of the British Fashion Council; Sarah Curran, Founder of my-wardrobe.com; Nigel Barker from TV show America’s Next Top Model; Helen Jennings, Editor of Arise magazine and Suzy Amis Cameron, Founder of Red Carpet Green Dress.
Emerging designers should read this book to get ahead; it also offers advice for anyone interested in exploring the industry, from first year fashion students looking to secure work experience, to the talented seamstress working to establish a reputation.
Fashion Design: The Complete Guide is a modern and stylish introduction to working within the fashion industry today. Catwalk images show the latest trends and contributions from industry professionals span centres of fashion across London, Paris and New York. A fabulous selection of images and plenty of suggestions of further resources make this a useful and exciting springboard into a successful career in fashion. This behind-the-scenes guide to the study of fashion is for current and aspiring designers, fashion lovers and students. It provides an all-inclusive overview of the entire design process, covering the history of fashion, fashion illustration, colour and fabrics, the journey from concept to finished garment, research processes, presenting a collection and professional practice. It is generously illustrated throughout with images from famous designers, includes promising graduate work and showcases original artwork from a variety of studios.
The new essential text for aspiring fashion designers, Fashion Design: The Complete Guide is filled with practical advice at every stage, including help with portfolios, personal promotion and career opportunities. With an attractive and colourful layout, every chapter also includes interviews, discussion questions, activities and further reading. The book is illustrated with beautiful examples of work from both established and up-and-coming designers, including Alexander McQueen, Viktor & Rolf, Jean-Paul Gaultier, Christian Dior, Anna Sui, Jonathan Saunders, Mary Katrantzou and Elie Saab, and pictures of style icons such as Tilda Swinton and Gwen Stefani.
Communicate your ideas and designs through a variety of sketches, drawings and expressive illustrations, with guidance from a seasoned professional. With more than 150 colour examples, John Hopkins takes you through the different styles, techniques and approaches to drawing in the fashion industry.
This second edition offers advice on selecting appropriate materials and media, with examples demonstrating their different uses and applications. You’ll also learn the theory and history of fashion drawing, and the range of styles used by contemporary designers, from quick sketches to sophisticated digital drawings.
In addition to new interviews with designers and illustrators, a glossary, resources directory and revised templates, this edition also has exercises to get you pencilling your fashion figures, painting your collections and developing that all-important portfolio right from the start.
Fashion lives and dies by stories. Aiming to 'tell the stories of fashion', Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns.
Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice.
Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry.
Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer’s sensory system, to create memorable experiences that will entice shoppers to visit again and again.
Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model.
Fashion retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers.
Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.
The thinking behind a fashion collection is what sets one designer apart from another. Learning to push ideas forward, to develop concepts and to challenge the status quo is what gives us some of fashion’s greatest innovations. Yet students often struggle to develop their own style and approach to design. While the design process is fundamental to the way all fashion designers work, there is no right or wrong method: each emerging designer must find their own authentic process.
By following nine award-winning student designers through their thought processes in response to a brief, Fashion Thinking establishes key approaches to design and encourages this process of discovery. Each student project represents a diverse range of strategies at each stage of the design cycle. By following each throughout their various stages of development, these examples offer a unique and inspiring insight into the thinking behind a final collection. Supported by beautiful imagery and illuminating perspectives from professionals throughout the fashion industry, Fashion Thinking is a book that no aspiring fashion designer should be without!
Form and Structure in Interior Architecture examines the basic ideas that underpin the design of interior space: From the establishment of a relationship between the existing building and the new components that inhabit it, to the design and positioning of significant elements within the space itself.
Through a series of groundbreaking case studies from around the world, this book proposes a method of analysis, understanding and exploitation of the existing building. Studies of contemporary work engage and stimulate, while clear diagrams and explanations allow students to understand and relate to the works in the context of architecture and interiors as a wider field.
The second edition includes a new chapter on sustainable interior architecture. This brings the book up to date by covering current thinking about the importance of sustainability in architectural design.
Consider this simple conundrum: is it possible to be a bad good designer or a good bad designer for that matter? If the answer is yes then which is preferable and what does this reveal about the relationship between ethics and design practice? Good: An Introduction to Ethics in Graphic Design seeks to answer these
Graphic design is in ethical flux. Good comes at a time of growing disenchantment with style-led design solutions and the pursuit of self-expression alone and yet vacuous design judgements are still made without any real analysis of the criteria used. The terms good and bad are repeatedly applied without qualification whilst the relationship between personal and professional ethics is far too contentious to do any more than give cursory consideration. Despite recent manifestos and themed publications on design for good graphic designers have yet to examine what such terms really mean: in a time of relativism it has been far too divisive to do so.
Good takes philosophy as its starting point but is not a philosophy book. It seeks to marry abstract ideas with practical application, removing some of the mystique that surrounds philosophy and highlighting its relevance for us all. Designers are people. This book seeks to engage designers in a debate about their profession and in an analysis of their value and worth. The decisions we make define us, in our ethical choices we reveal who we are.
The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture. Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention.
The text is accompanied by a variety of case studies and examples of work from the world's best contemporary product designers. It also includes a number of new projects for students, to encourage further exploration of ideas.
Illustration: A Theoretical and Contextual Perspective is a comprehensive guide to contemporary illustration. It provides readers with an understanding of the theory, research, conceptual processing and contexts involved in illustration practice.
This book describes a variety of definitions and philosophies of illustration, together with a relevant historical overview.
Illustration introduces the notion of the illustrator as a socially and culturally aware communicator: an able professional with knowledge, understanding and insight regarding the context within which they are working and the subject matter that they are engaged with.
For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? Inside Art Direction answers all these questions for design students and professionals alike.
Through interviews with 18 art directors working in a range of different industries from books and magazines to music and film to web and app design, students learn about how they got to where they are, what the art director's job really entails, and receive advice about the future of art direction. In the 28 case studies, illustrators, art directors and editors discuss specific assignments that they worked on, how they came up with ideas and the process of getting to the final result.
With practical, hands-on advice, tips and art direction assignments that students can try out, Inside Art Direction provides insights about this fascinating field.
Interaction Design explores common pitfalls, effective workflows and innovative development techniques in contemporary interaction design by tracking projects from initial idea to the critical and commercial reception of the finished project.
For a great foundation as a graphic design student, look no further than Aaris Sherin's Introduction to Graphic Design. Sherin will introduce you to the formal structure of graphic design, so you can understand and utilise the main techniques of your chosen profession, and learn how they apply to print and screen-based projects. Whether you need to conceptualise a new poster, develop an exciting advertisement, structure an app or create eye-catching signage, chapters can be read in any order you choose, depending on which area you wish to concentrate.
Whatever your approach, you'll be encouraged to use critical thinking, visual exploration and understand the special relationship graphic designers have to creative problem solving. There are also chapters devoted to imagery, color, and typography, using a thematic approach to creative problem-solving. With over 500 images showing examples from international designers, helpful diagrams, highlighted key terms and concepts, Design in Action case studies, exercises and chapter-by-chapter Dos and Don'ts, Introduction to Graphic Design will give newcomers to graphic design the confidence to give visual form to concepts and ideas.
Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved.
As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry.
Fully revised and updated, this new second edition of Knitwear provides an invaluable introduction to the use of knitwear in fashion design. The book delves into the characteristics and behavior of many varieties of yarn and fiber, from traditional to contemporary, providing easy-to-follow diagrams, practical examples, and rich illustrations throughout.
Knitwear provides an insider's perspective into the knitwear industry and offers vital need-to-know information to readers on various career pathways, while highlighting contemporary machinery and tools available to knitwear designers today, demonstrating how to create knitting patterns, and laying out the basic techniques used on domestic machines.
Interviews with international designers, operating at different levels within the industry, provide further insight into the business of knitwear, and how to get a good head-start into the industry. A must-have handbook for the knitwear designer, Knitwear is a beautiful and indispensable guide to this growing area of the fashion industry.
Landscape architecture has a pivotal role in ensuring environmental sustainability through design interventions. This book takes a broad look at strategies and completed projects to provide the reader with a strong understanding of the sustainability challenges being faced by designers today, and potential routes to addressing them.
The book covers essential concepts of landscape architecture and environmental sustainability, including:
- Ecology, multifunctional landscapes and sensitive intervention
- Remediation, cleansing and environmental infrastructure
- Social sustainability, design activism and healthy landscapes
- Food systems, productive landscapes and transportation
- Performance ratings, materials and life cycles
Through case studies from around the world and interviews with leading landscape architects and practitioners, this book invites discussion about possible future scenarios, relevant theories and project responses in landscape environmental design. With hundreds of color images throughout the book, and additional study material in the companion website, Joshua Zeunert provides an overview of the multidimensional qualities of landscape sustainability.
Layout for graphic design concerns the arrangement of text and images on a page. How these elements are positioned, both in relation to one another, and within the overall design scheme, will affect how content is viewed and received. Whether in print or online, it is key to powerful visual communication.
Layout for Graphic Designers provides visual arts students with a theoretical and practical underpinning of this design subject. Packed with over 200 examples from key contemporary practices, and fully illustrated with clear diagrams and inspiring imagery, it offers an essential exploration of the subject.
This third edition has been updated to include 25 new images and 6 new case studies from Lundgren + Lindqvist, TwoPoints.Net, Bruce Mau Design, Non-Format, Mind Design and Plau.
Left to Right: The Cultural Shift from Words to Pictures is an in-depth study of the increasingly visual nature of our culture, and the influence that digital technology has had on the way that we communicate.
It demonstrates that the development of language has gone hand in hand with the development of technology, discussing the challenge posed to alphabetic information by the rapid development of screen-based media over the latter half of the twentieth century.
This title is a detailed discussion of the role design and other creative disciplines have to play for a new image-centric generation.
Photography FAQs: Lighting offers an in-depth look at light – a primary tool of the photographer which is nevertheless frequently misunderstood.
This book covers every aspect of lighting, from a basic understanding of the nature of light, to the equipment that is necessary to record it in a meaningful way.
It offers detailed responses to key, reader-defined questions drawn from photographic workshops, consumer press and Internet forums. As such, it is an invaluable and handy reference.
The Photography FAQs series is a comprehensive, pocket-size reference for the amateur photographer in the field. Each topic is supported by lively accessible text, inspirational images and clear, easy-to navigate design that makes this series a quick and easy reference. Each subject has been developed with real-world case studies in mind. The author has drawn on years of experience leading workshops and seminars and contributing to the photographic press as well as working in diverse environments and difficult situations to get the perfect shot. More than most, he understands how sometimes there's something you need to know in the field but no-one to answer the question. Well, look no further!
Machine Embroidery is hugely exciting in terms of its potential as a creative medium and is part of a flourishing creative industry both in design and production. MMU hosts a specialist embroidery department, which has been instrumental in artistic and educational innovations in this area since the 1960s. The lecturers, graduates and students have remarkable expertise in machine embroidery, and MMU is home to a rich and unique archive of machines, samples and artwork, both historical and contemporary. This book will celebrate this archive, as well as providing the only definitive record (and exploring the potential) of the huge number of machines currently in use from the traditional Irish Embroidery machine to the new generation of computerised sewing machines. The book will demonstrate how key machines can be applied to the artistic, industrial and domestic practice, and shows machine embroiderers how to combine techniques and develop their ideas using machine embroidery. Each contributor gives their own individual perspective on machine stitch.
Highlighting the distinction between ‘making,’ rather than ‘taking’ photographs, Making Photographs introduces a structured way of developing creative solutions to the work you want to make, fusing personal ideas with knowledge, compositional elements and practical skills.
Simmons explores a range of photographic practices, including portraiture, landscape, still life and abstract, and discusses techniques such as directorial photography, photomontage and camera-less photography.
With practical exercises and additional reading suggested in each chapter, Making Photographs encourages you to tackle the challenges of the creative process on your own terms, enabling you to make informed choices about your development as a photographer.
Despite the huge market in fashion footwear, no single academic textbook specifically addresses the fashion footwear business. In general, retail, marketing, brand and business elements of the sector are both under-researched and under-represented in existing fashion marketing publications, and no single text focuses on the business and strategic direction of this product category from a fashion marketing perspective. Marketing Fashion Footwear sets out to address this gap and to demonstrate how footwear is now seen as an integral part of the retailer mix, providing fashion, marketing and design students alike with an invaluable guide to research in this product area as well as insider advice on how to gain employment in this competitive industry sector.
The first book to provide in-depth insights into one of the fastest growing areas of the fashion industry, Marketing Fashion Footwear: The Business of Shoes explores the retail environment, consumer attitudes to footwear, as well as brand creation, production and protection. Marketing Fashion Footwear: The Business of Shoes takes as its specific focus the marketing and merchandising of fashion footwear, as opposed to performance footwear, or health and safety footwear, such as work boots or orthopaedic shoes. As such, Marketing Fashion Footwear: The Business of Shoes uniquely provides a comprehensive guide to the theories and strategies used to develop, manage and market fashion footwear. Key marketing, merchandising and brand management theories are applied to current case studies from some of the most successful international footwear and fashion brands, and interviews with key industry figures offer unique insights into this lucrative industry, making it a must-have text for all students of fashion retailing, fashion merchandising, fashion management, and those looking to specialise in the footwear industry.
Menswear books for fashion design students are under-represented in relation to the wealth of womenswear titles, this fully expanded and updated edition of Menswear provides a broad introduction to this exciting subject.
The second edition includes two completely new chapters on design development for menswear, which looks at sportswear, print, denim and knitwear, and on design research, which explores working with sketchbooks, fabric, colour, samples, trimmings, toiles and first samples. Filled with insightful new interviews with both emerging and established designers, Menswear also features case studies with contemporary menswear labels, stylists and designers. New exercises complete each chapter, enabling readers to apply their own skills in fabric, colour, print and design.
Menswear is an invaluable companion text for all designers seeking inspiration for their own menswear design collections.
Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker – and bring new ideas, innovation and strategies to men's fashion. With designer and educator Aki Choklat you'll learn how menswear trends fit within the larger context of retail, how brands can use trends to be more competitive, and how to create an inspiring trend forecast.
Later chapters show how to analyse catwalks, gather information from street-style coverage, compare short-term and long-term analysis and how to analyse and forecast colour trends. In the final chapter you'll explore the various job roles within the trend industry, learn to differentiate between trend services and how to navigate the contemporary job market and illustrate your skills in a portfolio.
Song lyrics fly across the screen in time to music. A globe spins and zooms into a war-torn country. Money rises from a screen to explain an economic situation. Now, more than ever, we are surrounded by these motion graphics on our TV and cinema screens, on our smartphones, computers, and tablets, on Main Street and in our galleries.
Motion Graphics: Principles and Processes from the Ground Up is your introduction to the core principles of the discipline, whether your background or ambitions lie in animation, graphic design, film production, or visual effects. Ian Crook and Peter Beare provide you with a wide understanding of the key concepts and techniques that will help you plan, develop and produce your own creative projects.
Gavin Ambrose and Paul Harris
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.
It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
The pattern cutter's aesthetic judgement of proportion, balance, line and form has always underpinned success in fashion design. In Pattern Cutting: The Architecture of Fashion, Pat Parish approaches the subject from this perspective, identifying key shapes and structures from the catwalk and translating them into 3D through a number of cutting, draping and construction processes. These methods are explored here through a series of practical scenarios, richly illustrated and annotated with step-by-step instructions.
This exciting new approach provides you with the inspiration, tools and confidence to interpret and adapt basic patterns and take your designs even further.
Jacket design gives students and designers alike trouble, both technically and creatively; the technicality of their design and existing texts on the subject often leave novices and budding designers puzzled.
Patternmaking for Jacket and Coat Design covers patternmaking techniques for seven iconic jacket and coat designs, focusing not only on the concepts needed to draft patterns, but also uniquely exploring the history of each garment design to reveal what lies behind their enduring appeal today. Each chapter provides easy-to-follow patterns for the blazer, tuxedo, military, motorcycle and Mao jackets, as well as the balmacaan and frock coats.
Patternmaking for Jacket and Coat Design is an accessible, no-fuss, and visually stimulating manual for patterning iconic jackets and coats, providing a completely invaluable resource for both designers and amateur patternmakers.
Perspectives on Place navigates the rich and diverse history of landscape photography and looks critically at how contemporary photographers continue to find new and innovative ways of engaging with the landscape and their surroundings.
Perspectives on Place explores how particular visual approaches have been adopted by photographers and artists to facilitate the communication of ideas and themes, as well as more abstract concepts. Practical issues, such as effective composition and managing challenging lighting conditions are also discussed.
Featuring examples from Fay Godwin, Paul Fusco, Keith Arnatt, Mark Power, Michael Wolf and many more, this book will help you to improve the visual qualities of your landscape images as well as develop your understanding of how to represent the landscape more meaningfully.
Five practical exercises are included in the book, with accompanying discussion questions that relate to the tasks.
Photography Exposure, 2nd edition, is a comprehensive guide to the theory of exposure, explaining the fundamental relationship between the photographic image and the effects of light intensity and duration.
It describes the use of lens aperture and depth of field in relation to exposure and outlines the principles of in-camera and hand-held light meters: their strengths, limitations and correct use in a wide variety of lighting situations.
Offering a detailed guide to using exposure for expressive purposes, this is an invaluable reference tool to all students and practitioners of photography.
The second edition includes new images, as well as all new case studies and practical assignments - using examples from a range of international artists. The book has also been updated and restructured to take into account the technical innovations since it first published in 2009.
Packed with colour film stills, exclusive pre-production artwork and behind-the-scenes production images, this landmark book celebrates the production designer's contribution to visual storytelling on screen. It illuminates the visual concepts behind familiar screen spaces and unpicks how and why they are so effective in conveying character and story.
Seven case studies, developed from exclusive interviews with world-renowned designers, reveal the concepts behind some of the most engaging imagery on screen and establish a dialogue around the shared language of visual storytelling.
Jane Barnwell offers a new methodology for evaluating the designer's work on screen through five categories of analysis: space, interiors and exteriors, light, colour and set decorating. All of which combine to create the visual concept evident in the final screen image and together provide a model for the analysis of production design.
Practical exercises and examples of real world projects walk you through the design process from breaking down the script and developing initial ideas to identifying a coherent conceptual vision. If you are a filmmaker, Production Design for Screen will inspire and guide you in your own work.
Reading Photographs, 2nd ed is a refreshingly clear introduction to the key theories of representation and visual analysis and demonstrates how they can be applied to photography. Introducing the many different approaches to critical theory for photography, Richard Salkeld explores identity, gaze, psychoanalysis, voyeurism and aesthetics.
As with all the books in the Basics Creative Photography series, Reading Photographs uses striking visual examples to illustrate the text and detailed case studies to delve deeper into the theories and techniques raised within each chapter. In addition, each chapter includes box outs introducing influential photographers, theorists and critics as well as activities to help you apply relevant theories to your own practice.
New to this edition: Exploration of the impact of digital and mobile photography and social media platforms on the interpretation of photographic images. Additional coverage of postmodernism and how it can inform photographic practice and the interpretation of visual imagery, as well as how feminist, post-structuralist and Marxist theories can offer alternative ways of analyzing and understanding photographs.
The power of reportage drawing is in the immediacy of the images that are created and the feeling of the illustrator's presence on location. Comparable in some ways to photojournalism, reportage illustrators are acting as visual journalists, proactively creating narrative work about issues and subjects, translating what they witness into handmade imagery. There is evidence that illustrations connect to people in powerful ways whether they are drawings created while embedded with troops in Afghanistan, documenting during a courtroom trial or recreating the energy of the crowd at a rock concert. This area of applied illustration also provides career opportunities for students and takes them out of the classroom and into different environments and situations. With practical information about tools, techniques and coping in various situations as well as inspirational interviews and advice from reportage artists working in the field, this book will fill a gap in this growing market.
The techniques used to represent architectural design are examined in Representational Techniques for Architecture. A broad array of methodologies for developing architectural ideas are described, ranging from two- and three-dimensional conceptual sketches, through to the working drawings required for the construction of buildings. The book offers a range of practical drawing methods, showing how to present and plan layouts, make conceptual sketches, work with scale, use collage and photomontage to create contemporary images, along with techniques to prepare and plan design portfolios. The book also deals with contemporary computer modelling and drawing techniques.
In the second edition, 25% of the material is new: many of the images have been updated, and new case studies have been added, for example architect studios such as Coophimmelblau and C J Lim/Studio 8 architects. Additional case studies are drawn from American and international architectural practices and studios. The most up-to-date CAD technology is examined along with illustrations showing how it can be used to create architectural models and plans. The enhanced project sections encourage students to explore further the techniques that they have acquired.
The ability to generate inspired ideas is vital in all creative industries, and nowhere is this more true than in the fast-paced and trend-driven fashion industry. A bestseller in both the UK and US, this fully revised third edition of Research and Design uniquely provides a handy and indispensable resource that will gently guide readers through the fashion design process.
Comprising a complete toolkit of key need-to-know topics, Research and Design demonstrates how important fashion design research is to the creation of inspired designs and concepts. Topics explored include choosing themes, compiling research, using your sketchbook as a design tool, techniques for drawing, and collage, juxtaposition and deconstruction, as well as how to design from your research, design development, working with the colour wheel, and how to successfully communicate your ideas, fully equipping readers with all the knowledge and tools needed to embark on their own design projects.
Now fully revised and updated with beautiful and inspiring new visuals from the studio, designers' portfolios, and the catwalk, as well as exciting new case studies, interviews with practising fashion designers, and practical exercises, Research and Design will show readers how to excel in carrying out professional fashion research and design.
Running a Successful Photography Business is the definitive business bible for every professional photographer – a one-stop resource covering everything you need to know to make your business a success. This handy book contains guidance on the key areas of running your business: fine-tuning your brand, attracting new clients and keeping existing ones, costing and producing shoots, professional ethics and codes of practice, contracts, preparing a business plan, operating your business effectively, legal obligations, working with agents and agencies and how to evolve and prosper in this ever changing industry. Everything a working photographer needs to know in order for their business to flourish.
Written from the unique point of view of a leading photographers’ agent, the author knows from first-hand experience what it takes to survive and succeed as a professional photographer.
This book builds on the author’s popular first book, Setting up a Successful Photography Business, aimed at those starting out in freelance photography.
An updated edition of the best-selling handbook, this all-encompassing guide for jewellery entrepreneurs of all levels covers key lessons for setting up, running and growing a jewellery business.
From the college graduate looking to set up a workshop, to the established maker ready to expand their business, Setting up a Successful Jewellery Business equips creative jewellers with the essential knowledge and tools to operate a professional jewellery business.
Encouraging individuals to define their business objectives and strategy for the future, the guide deals with topics including:
presenting your brand;
protecting your designs;
how much to charge for your work;
selling to shops, galleries and individuals;
creating your website and driving traffic to it;
managing your time and finances plus other essential business skills.
Updated with two new chapters, an expanded section on social media and a revised appendix, this is an indispensable jeweller’s companion that provides the resources to take your business forward.
Setting up a Successful Photography Business is a practical and essential handbook for anyone who wants to be a professional photographer. Written by the owner of a successful photography agency, it is packed full of helpful information and invaluable advice from not only the author but also many leading photographers and commissioners working in all areas of the industry today. This book includes all the essentials- how to prepare the best portfolio and website; how to market yourself and get clients; how to cost and produce shoots; how to find representation; how to finance and run your business; how to deal with contracts and legal obligations plus much more. It also contains lots of useful checklists, charts and handy business templates- everything you need to know to get your own photography business off to flying start.
Sewing techniques are sometimes overlooked in the design process but acquiring these skills can be transformational. The ability to turn a two-dimensional design into its three-dimensional realization comes from having mastered basic sewing techniques. Sewing Techniques simplifies the often complex techniques that lie behind this process by arming designers with the precise information and skills needed to undertake each task.
Designers who develop a basic understanding of the processes involved in sample and garment construction often produce successful outcomes based on a more experimental and creative approach applied during the product development process. Developing a sample folio and being able to refer to samples and develop them according to each individual design project is a process that requires experimentation and creative thought underpinned by a basic understanding of sewing techniques. This book explores the essential equipment needed - from fabric types to diagrams identifying component parts of a sewing machine, to machine operation.
Throughout each process, clear diagrams accompanied by explanatory description panels allow readers to achieve the best possible results, including how to troubleshoot problems that may be encountered before and during sewing. Each section concludes with a project, progressing from easy to challenging. Fabrics for each project give designers the opportunity to handle different fabric types and understand the complexities of sourcing and selecting. Mastering the basic principles covered in Sewing Techniques will enable both fashion students and the contemporary craftworker to develop their techniques with a view to becoming creative practice-based professionals.
Drawing and sketching are central to the art of animation and can be crucial tools in designing and developing original stories, characters and layouts. Sketching for Animation offers a wealth of examples, exercises and tips from an army of professional animators to help you develop essential sketching, technical drawing and ideation techniques.
With interviews and in-depth case studies from some of today's leading animators, including Bill Plympton, Glen Keane, Tori Davis and John Canemaker, this is a unique guide to turning your sketchbook - the world's cheapest, most portable pre-visualisation tool - into your own personal animation armory.
Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing, such as the impact of new technologies, digital influencers, analytics and SEO on the fashion cycle and on consumer behaviour.
This book uniquely explores how social media marketing platforms are utilized and integrated by fashion industry professionals to better understand a brand's target audience, determine new digital strategies for growth and to create effective new media tools.
Readers gain valuable insights through a range of digital marketing case studies and chapter exercises that focus on critical thinking and practical applications. The title also features an impressive wealth of interviews with key industry practitioners, including Daniel Plenge (Marc Jacobs), Aliza Licht (Donna Karan International), Alistair Allan (Burberry), Laura West (Nike) and Andrea Port (Kenneth Cole).
Written with the innovative fashion student in mind, Sourcing and Selecting Textiles for Fashion gives a full overview of the current textile market and shows how to apply this knowledge when creating a fashion collection.
Following a brief look at the historical growth of fashion textiles in industry and culture, the book explores the manufacturing, design, sourcing and end-use of fashion textiles. Natural and man-made fibres are discussed along with current woven, knit and non-woven production methods. A variety of industrial and custom surface design techniques including dye, print, embellishment and fabric manipulation are covered. Trend, inspiration, colour, creating the collection and how to enhance design through textile choice and surface design are included. A perspective of current innovation and sustainability is offered in each area.
Colour photographs, illustrations and designer spotlights supplement informative text throughout the book, and the text includes a bonus section of interviews with designers at different levels of their career and marketplace, focusing on how they select and source fabrics and apply them to their designs.
Barry J. C. Purves
Stop-motion Animation explores how all the elements of film-making – camera work, design, colour, lighting, editing, music and storytelling – come together in this unique art form. With tips and suggestions to help you get the most out of your films, and with examples from some of the masters of the craft, Barry Purves shows how to make the most of the movement, characters and stories that typify stop-motion.
With dozens of beautiful new examples from around the world, this new edition includes a project in each chapter, with pointers on finding a story and characters, developing a script and storyboard, constructing puppets and dealing with the practicalities of film-making. These projects combine to lead you through the creation of your first one-minute stop-motion animation.
Sustainable Thinking explores how values and sustainability can reshape the way design management is practised and applied. The book discusses how designers can combine innovative creative thinking with analytical problem-solving skills to produce outputs that are business ready and ethically driven.
Examples from a wide range of practitioners who work within the field of sustainable design are examined through case studies, and engaging activities suggest ways for students and practitioners to explore introducing sustainable thinking into their work.
Textiles and Fashion explores the integration of textile design with fashion. It begins with a brief history of textiles, showing the links with technical innovation and social developments. It then focuses on the processes of textile design, including the ethical and sustainable issues around textiles today. The book also provides practical information on fibre production, dyeing and finishing techniques. Various surface treatments are explored, as well as the way in which colour and trend influences fashion and textiles.
Through case studies and interviews, fashion and textile designers discuss their production processes and how they use textiles in their work. New to the second edition are exercises to help students to explore and further their knowledge of textiles and fashion.
This second edition of the best-selling, comprehensive handbook The Essential Guide to Business for Artists and Designers will appeal to a wide range of artists, makers, designers, and photographers looking to set up and establish an arts practice or design business within the visual arts and creative industries.
With fully revised content, three new chapters, and profiles of contemporary artists and designers from around the world, this guide leads the reader through the most important aspects of setting up and growing a profitable enterprise.
The Fashion Designer's Sketchbook is a must-have resource for both fashion students and practising designers who wish to learn new ways of generating design ideas in order to create successful fashion collections, and who wish to develop their own creative aesthetic. It demonstrates how the fashion design sketchbook serves as a crucial creative tool for professional development - and a valuable portfolio of design work to present to potential employers.
This book identifies four distinct types of creative journal, each representing a different phase in the design process: the inspiration diary, the working journal, the presentation journal and the design log; and it explores how one develops out of the other, each stage in the idea generation process moving the process forward organically from discovery, to direction, to design development and delivery.
Great fashion photography, at its best, reflects and shapes the era in which it is made. Whether you are a student, aspiring photographer, or working professional, building a fashion portfolio that aspires to this standard can be daunting. The Fashion Image will help you develop your style through practical advice for image makers.
Beginning with a history of fashion photography, Thomas Werner offers advice on assembling your creative team, casting models, developing shoot concepts, and producing photographs and fashion film for editorial and advertising. Professional practice, including self-promotion, social media, set etiquette, and fashion in a global context are also discussed. This is ‘how to’ at the highest level, with interviews from working fashion photographers, magazine editors, producers, fashion designers, and more, with around 200 color photographs that illustrate the fashion image at its best.
With an extensive list of international resources, including Instagram accounts and several assignments, this book is an essential guide for fashion photographers and film makers.
Take up your all-access pass to one of the most dynamic areas of the international fashion industry. Lavishly illustrated and packed with industry insights, The Fashion Show is the must-have guide to showing off a collection.
You will learn about:
The context of the fashion show and its significance for brands, designers, journalists and others working in the fashion industry; How a fashion show is produced, everything from agreeing a vision to casting the models to setting up backstage; What happens on show day, and how to use the impact of your show.
Future fashion designers, fashion marketers, fashion managers, fashion PRs – and creative practitioners looking to learn more about this fascinating part of the industry, you are cordially invited to join Gill Stark in the front row of The Fashion Show.
Packed with examples from classic and contemporary films, The Fundamentals of Animation presents each stage of the animation production process in an engaging visual style, whilst providing an historical and critical context for four core disciplines: drawn/cel; 2D/3D stop-motion; computer generated; and experimental animation.
With insightful commentary from leading animators, Wells and Moore also introduce you to the many different career paths open to aspiring animators, from storyboard artist or character designer to VFX artist or writer and director. They also provide you with key tips on producing engaging portfolios and show reels.
The Fundamentals of Architecture, 2nd Edition is an introduction to the basic ideas that inform architecture. It is intended to unravel the complexity of architecture to explain its process and make it more accessible. It guides students through the rich history of the discipline, and introduces aspects of contemporary theory and practice.
The book explores the process of architecture starting from the initial ideas and concepts, and how these ideas are informed by understanding site and context. It examines the impact of the physical environment and the historical ideas that have informed and influenced the architectural solution. The second edition has been redesigned and updated with new material, including six case studies, exercise sections and contemporary visuals from students and leading architects.
The Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduce students to the various aspects of the graphic design. This volume provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish. This updated edition includes new and revised content and images, giving the volume a more contemporary feel.
The Fundamentals of Creative Photography offers a comprehensive introduction to the world of applied creative photography. It is concerned with photography in a professional context – images that are to be used in the fulfilment of a brief, rather than those created solely for self-expression. Creativity is important, but must be focused on meeting the client’s needs.
The book explores the principles that underpin the discipline, guiding the reader though the practical considerations involved in executing the perfect shot. It includes guidance on acquiring and developing new skills, the practice of self-promotion and self-administration, and a discussion of the image workflow.
The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media.
The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.
The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging technologies and examines their place in contemporary fashion careers and the opportunities they create for fashion graduates to design, promote and market themselves in a range of sites and formats.
The Fundamentals of Digital Photography explores the guiding principles of great photography through efficient and effective technique. Easy-to-follow instructions teach you how to work with a digital workflow and develop a solid understanding of materials and processes. You will also find creative inspiration through the work of some of the world's great historical photographers, and discover how the history of photography can feed into your own work. Themed projects, featuring stunning images from contemporary international practitioners, will help you focus your ideas to produce truly original photographs.
The assignments at the end of each chapter help you to create a body of work that will expand your photographic portfolio. By shooting these carefully devised assignments, you will become a confident software user, and develop the all-important visual and conceptual skills essential to successful photography.
The Fundamentals of Fashion Design provides a fully illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea to realizing it in 3D form. Writing with clarity and precision, Richard Sorger and Jenny Udale explain the entire fashion design process, including research and design, fabrics and their properties, construction methods and how to form and promote a collection.
This third edition has been updated to include the latest design and construction techniques and stunning new visual examples. New and updated interviews with practitioners working for leading fashion brands offer key insights into succeeding in the industry today and a preface by fashion designer and instructor Shelley Fox introduces and contextualizes the new edition. Exercises also help readers to discover and experiment with design techniques first hand.
Overall, this book is a rich and dynamic resource that will inspire readers to develop their own design work and embark on a career in fashion with confidence, proficiency and enthusiasm.
The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector.
Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.
The Fundamentals of Film-Making provides an overview of the collaborative process of film-making.
The book maps out the practical, technical and creative aspects involved, sets out the division of labour, and explains how each individual role combines to influence the final piece. The three primary stages of film production – pre-production, production and post-production – are covered through chapters dealing with each of the major departments: script; production; direction; production design; cinematography; sound and post-production.
The book concludes with an examination of film analysis, providing context and connections between film theory and practice.
The Fundamentals of Graphic Design explores key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future.
The book places graphic design in its socio-historical context, discussing its influences and development. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design.
The Fundamentals of Illustration 2nd Edition by Lawrence Zeegen introduces students to the subject of illustration, taking them through the key skills and practical processes required for the study of this exciting degree course.
This edition has been updated with a wealth of fresh visuals and contemporary case studies. It includes new and revised content and examples that reflect the changes and developments in the discipline over the past few years. Current visual approaches are examined and evaluated, along with new chapters on visual thinking, idea generation and the illustrator as an artist.
A chapter on the professional practice of a freelance designer helps students to understand the realities of this creative career path.
Each chapter concludes with a case study, which outlines a brief and then describes each stage of the process, from the illustrator’s initial response to the completion of the project. The case studies feature the work of: John Clementson, Tim Vyner, Olivier Kugler, Damian Gascoigne, Ben Kelly and Howard Read. The book also contains a series of interviews with practising illustrators such as Autumn Whitehurst, Stina Persson and Anthony Burrill.
This book will help you design media that engages, entertains, communicates and 'sticks' with the audience. Packed with examples of groundbreaking interactive design, this book provides a solid introduction to the principles of interactive communication and detailed case studies from world-leading industry experts.
The Fundamentals of Interactive Design takes you step by step through each stage of the creative process - from inspiration to practical application of designing interfaces and interactive experiences. With a visually engaging and exciting layout this book is an invaluable overview of the state of the art and the ongoing evolution of digital design, from where it is now to where it's going in the future.
The Fundamentals of Interior Architecture (second edition) offers an introduction to the key elements involved in the creation of aesthetically appealing and practically appropriate interior architecture.
The book contains five sections, which together encapsulate the principle ideas, skills and knowledge that are employed in effective interior architecture and design. Areas of study include space and form, site and function, materials and texture, light and mood, and presentation and representation.
Emphasis is placed on spatial solutions that support the needs of the client and which recognise the qualities of the building and its situation.
The theory is contextualised using practitioner biographies and work from leading designers.
The new material in this highly illustrated second edition includes interviews with leading practitioners.
In addition, at the end of each chapter there are new projects to encourage readers to explore further the creative possibilities of working as an interior architect.
The second edition of The Fundamentals of Interior Design provides a thorough introduction to the key elements of interior design and the ideas that underpin them. The book describes the entirety of the creative process, from researching initial ideas to realizing them in three-dimensional form. Throughout the text, guidelines are given to provide structure to the interior design process and the reader is encouraged to adapt and initiate methodologies to suit individual project needs. This approach is intended to give designers a belief in their own abilities, and the confidence to tackle different projects with the unique challenges that each one brings.
The book features a variety of diagrams and talking points to encourage students and practitioners to think about key issues such as understanding spatial relationships and the use of sustainable materials.
This second edition includes new case studies focusing on well-known international interior design studios, such as Conran and Partners, UK, Slade Architecture, US, Gensler, US and award winning architects Chae-Pereira in South Korea.
The introduction of interviews with contemporary interior designers allows readers an insight in to the working world of interior design.
The new projects allow students to explore what they have learned in each chapter through experimentation and these activities encourage creativity and further learning.
From climate change to sustainable communities, landscape architecture is at the forefront of today's most crucial issues and this book provides an introduction to the key elements of this broad field.
The Fundamentals of Landscape Architecture explains the process of designing for sites, calling upon historical precedent and evolving philosophies to discuss how a project moves from concept to realization. It serves as a guide to the many specializations within landscape architecture, such as landscape strategy and urban design.
The second edition features new international and US-based case studies including a study of Peter Schaudt of Hoerr Schaudt Landscape Architects based in Chicago, US, which features the Historic Landscape Preservation Plan, at The University of North Carolina, Chapel Hill. The work of Dr Kongjian Yu of Turenscape is explored and features Houtan Park, Shanghai, China and Greg Grabasch's project Januburu Six Seasons, Broome, Western Australia is discussed. Examined in depth is the work of Ten Eyck Landscape Architects at The Arizona State University Polytechnic Campus, US.
For the second edition the author, Tim Waterman, has interviewed the following leading landscape architects: Phil Askew of the London Legacy Development Corporation, UK, discusses the continuing legacy of the Olympics in London. The work of New York-based Thomas Balsley is explored through his project at Hunter's Point South Waterfront Park, New York, USA. The ethos of Raymond Jungles is examined with reference to his project at 1111 Lincoln Road, Miami, Florida, USA. And the role of the landscape architect is discussed with Thierry Kandjee of Taktyk in Brussels, Belgium. These interviews and case studies should inspire landscape architect students the world over to create innovative and creative designs.
This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising.
The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.
The Fundamentals of Printed Textile Design explores contemporary practice in printed textile design. It outlines the process of creating designs, looking at the vital role played by drawing, colour, style and content. It also analyses how to contextualise and communicate effectively in order to build a professional portfolio, whether through traditional design staples or via a more original approach. It examines the positions occupied by designers in the industry, and the technical and ethical considerations of which they must be aware.
In order to design effectively, print and pattern practitioners need to understand not only how the industry works but must also consider the cultural and economic factors that can shape what future clients or consumers will require. This book suggests strategies for developing an understanding of these contexts within and beyond the fashion and textiles industry to provide an innovative resource for the designers of today and tomorrow.
Provides an integrated and cohesive view of the product design process, covering materials, manufacturing, idea generation, computer-aided design, engineering functions, product types, and market research.
This updated edition explores recent developments such as additive manufacture and crowd funding, and includes more consumer and lifestyle orientated products for a more product-based focus, supported by a range of new innovative examples and case studies from internationally-renown designers and studios.
The second edition also features a supportive document map that helps to reveal the steps in product creation, new projects and activities for every chapter, and additional references and web sources to allow students to further explore the world of product design.
Full of inspiring images covering a wide variety of product design examples, Richard Morris presents an engaging introduction to this sizeable topic that can be used as a useful guide to the processes involved in product design.
The Fundamentals of Typography (Second Edition) introduce the fundamental principles of typographic theory and practice. It covers a wide range of subjects, including the history of typography, typographic detailing and the use of creative typography across a range of media. Packed with clear explanations, expanded illustrations and historical and contemporary examples from leading practitioners around the world. The second edition includes considerable new and revised content from the authors, including new case studies and student exercises.
An effective filmmaker needs to have a good understanding of how film language works, and more importantly, how to actively influence an audience's thoughts and feelings and guide their gaze around the screen.
Packed with examples from classic and contemporary cinema, The Language of Film reveals the essential building blocks of film and explains how the screen communicates meaning to its audience. You will learn about fundamental theories and concepts, including film semiotics, narrative structures, ideology, and genre, as well as how elements such as shot size, camera movement, editing technique, and color come together to create the cinematic image.
With insightful case studies and discussion questions, dozens of practical tips and exercises, and a new chapter on film sound, this new edition of The Language of Film is a must-have guide for aspiring filmmakers.
A fascinating exploration of this fundamental aspect of graphic design, The Layout Book explains the hows, whys and why-nots of the placing of elements on a page or screen layout. A historical overview of the subject is followed by a systematic look at key theoretical principles and practical applications.
Offering a huge array of potential layout options and with over 200 color illustrations from some of the world's leading design studios, whether you are working in print or digital media this book encompasses a variety of creative approaches. The second edition has also been updated to include interviews with practising designers, as well as new exercises to aid readers in their own explorations.
Invaluable for design students looking for a better understanding of layout design, and inspiring for working designers, The Layout Book proves itself as a graphic design must-have.
Heather D. Freeman
If you need a fun, hands-on introduction to core animation techniques - then look no further! Heather Freeman guides you through a wide range of practical projects, helping you establish and build skills in narrative animation, motion graphics and visual effects.
Each chapter begins by summarizing historical and theoretical concerns and connecting them with current practice and applications - all beautifully illustrated with stills from classic commercial and independent films, as well as contemporary examples from student work. Having established this context, the remainder of the chapter focuses on walking readers through their own creative projects.
Topics covered include early animation technologies and techniques, scenes and staging, character animation, animated type, visual effects and motion graphics, pre- through post-production and experimental approaches to motion graphics.
Dozens of sample files are available online, for experimentation and to get readers started on each exercise. The companion website also includes example animations as well as links to recommended software tutorials, recommended artist websites, blogs and animation channels.
The Principles & Processes of Interactive Design is aimed at new designers from across the design and media disciplines who want to learn the fundamentals of designing for interactive media. This book is intended both as a primer and companion guide on how to research, plan and design for increasingly prevalent interactive projects.
With clear and practical guidance on how to successfully present your ideas and concepts, Jamie Steane introduces you to user-based design, research and development, digital image and typography, interactive formats, and screen-based grids and layout.
Using a raft of inspirational examples from a diverse range of leading international creatives and award-winning agencies, this is required reading for budding digital designers. In addition, industry perspectives from key design professionals provide fascinating insights into this exciting creative field, and each chapter concludes with workshop tutorials to help you put what you’ve learnt into practice in your own interactive designs.
From the basics such as working with typography through using images and working with color, exploring different pre-press techniques and the processes involved in bringing a product to press and with a resulting pleasing end product, the authors present everything that the reader needs to know in a straightforward and visually strong way. This new edition completely updates the information on the production process, highlighting new techniques and expanding its coverage on digital technologies. In addition, new interviews will be included from design studios using creative or unique production techniques. Since students may eventually be working with international clients, the authors will include both metric and imperial measurements so that students will become familiar with the differences. Expanded coverage of environmental and sustainability issues, especially as they relate to paper choice and use of special processes/inks has also been added.
The Publishing Business, is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, this second edition demonstrates that, to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences.
This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publishing world, this new edition also includes additional real-world examples from a variety of publishing sectors, insightful interviews with industry experts and new and updated activities throughout.
Beautifully designed, thoroughly illustrated and packed with examples of publishing practice, The Publishing Business is an essential introduction to a dynamic industry.
The Visual Dictionary of Architecture is a comprehensive guide to the numerous terms associated with, and used within, the field of architecture.
Over 250 architectural terms are explained and contextualised in this handy text, with concise definitions accompanied by illustrations and examples taken from historical and contemporary architecture.
The dictionary covers traditional terms still in current usage, as well as modern terminology such as blobitecture and McMansion. It also defines a wide variety of practical terms, such as belfry, cladding and rotunda, and movements and styles including Deconstructivism, Functionalism and Modernism.
The Visual Dictionary of Fashion Design is a comprehensive guide to the numerous terms associated with, and used within, the field of fashion.
Over 250 terms are explained and contextualised, with concise definitions accompanied by illustrations and examples taken from traditional and contemporary fashion design.
The dictionary covers traditional terms still in current usage, as well as modern terminology such as Tank top and Militaria. It also defines a wide variety of practical terminology, such as Appliqué, Block printing, Flax, Logo, Silhouette and Tailoring, as well as conceptual expressions including Postmodernism, Juxtaposition and Zeitgeist.
The Visual Dictionary of Graphic Design is a comprehensive guide to the numerous terms used within graphic design and associated disciplines.
Over 250 terms are explained and contextualized, with concise definitions accompanied by illustrations and examples taken from historical and contemporary graphic design.
The dictionary covers traditional practice and process terms as well as modern terminology. It also defines a wide variety of practical terms, such as Perfect binding, Deboss and Strikethrough, as well as movements and styles including Surrealism, Psychadelia and Postmodernism.
The Visual Dictionary of Illustration is a comprehensive guide to the numerous terms associated with, and used within, the field of illustration.
Over 250 terms are explained and contextualised, with concise definitions accompanied by examples taken from traditional and contemporary illustration.
The dictionary covers traditional terms still in current usage as well as modern terminology such as Raster and Punk. It also includes a wide variety of practical terms, such as Collage, Woodcut and Storyboard, as well as movements and styles including Dada, Surrealism, and Romanticism.
Michael Coates, Graeme Brooker and Sally Stone
The Visual Dictionary of Interior Architecture and Design is a comprehensive guide to the numerous terms associated with, and used within, the fields of interior architecture and design.
Over 250 terms are explained and contextualised, with concise definitions accompanied by illustrations and examples taken from traditional and contemporary interior architecture.
The dictionary covers traditional terms still in current usage as well as modern terminology such as hyper-reality and sustainability. It also defines a wide variety of practical terms, such as elevation, installation, and function, and conceptual terms including constructivisim, minimalism, and formalism.
The Visual Dictionary of Photography provides clear definitions of key terms and concepts, backed up by hundreds of illustrative examples. Covering practical terms, it deals with the terminology of both digital and traditional photography.
David Präkel has produced an invaluable resource for anyone interested in photography, lens-based media and related visual arts. This book serves not only to explain terms and words but also acts as a source of inspiration, encouraging exploration through understanding.
Over 250 terms are explained and contextualised, with concise definitions accompanied by illustrations and examples taken from historical and contemporary photography.
The dictionary covers analogue terms still in current usage as well as modern digital terminology such as Raw format and High dynamic range. It also defines a wide variety of practical terms, including ISO speed, Backlighting and Noise, as well as conceptual terms and photographic styles, ranging from Photojournalism to Distortion.
The Visual Dictionary of Pre-press & Production is a concise and comprehensive introduction to the world of print and production. Containing textual and visual defintitions for over 250 pre-press and production terms, this book is an invaluable reference tool for all students and practitioners of graphic design, typography, illustration and visual communication subjects. From practical terms such as Accents, Bitmap and Color calibration, to styles and finishes such as Canadian and half-Canadian, Perfect Bound and TCF (Totally Chlorine Free), this book contains both modern terminology and the traditional terms still in current usage.
The Visual Dictionary of Typography is a guide to the many and varied terms used within typography. Arranged alphabetically from abstraction to x-height and blackletter to widow, each term is explained and contextualized with illustrations. More than 250 typographical terms are included. From practical terms such as accents, bitmap and classification to movements and styles such as constructivism, De Stijl, modernism and Swiss typography, this book contains both modern terminology and traditional terms still in current usage. The Visual Dictionary of Typography is an easy-to-use reference that will prove invaluable to anyone interested in typography and graphic design.
Thinking: Objects: Contemporary Approaches to Product Design discusses influences on modern product design such as globalization, technology, the media and the need for a sustainable future, and demonstrates how readers can incorporate these influences into their own work. The book also discusses how readers can learn to read the signals an object sends, interpret meaning and discover historical context.
Thinking: Objects provides an essential reference tool that will enable you to find your own style and succeed in the industry.
Basics Illustration: Thinking Visually by Mark Wigan features a wide range of work, demonstrating diverse visual languages, context, ideas, techniques and skills. It also looks at the ways in which illustrators develop their own personal visual language. Contemporary illustrators from all over the world engaged in a diverse range of approaches to the discipline have contributed their artwork and commentaries on visual thinking and the working process. The text also features the work of recent graduates, present students and observations from educators past and present. This edition has been updated to include a new chapter on illustration for the digital context and new approaches to working. A host of contributors will also be supplying new work, broadening the international scope of the book.
Focusing on the presence of the photographer's gaze as an integral part of constructing meaningful images, Roswell Angier combines theory and practice, to provide you with the technical advice and inspiration you need to develop your skills in portrait photography.
Fully updated to take into account advances in creative work and photographic technology, this second edition also includes stunning new visuals and a discussion on the role of social media in the practice of portraiture.
Each chapter includes a practical assignment, designed to help you explore various kinds of portrait photography and produce a range of different styles for your creative portfolio.
Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readable and legible pages, and to marry type and image to create visually compelling results are skills that every designer must master. This book introduces the student to the basic principles of typography with clear examples from international practitioners, interviews with designers and typographers, plus exercises to reinforce the concepts covered. With its attractive layout, approachable text and skillful use of typography on every spread, the author sets the standard to inspire the beginning student of design.
Verbalising the Visual: Translating Art and Design into Words by Michael Clarke introduces readers to a broad range of language and terminology: formal and informal, academic and colloquial, global and local, all of which can be found in current art and design discourse.
Exploring the complex relationship between language, objects and meaning, Verbalising the Visual shows students how to select and effectively employ language to present oral and written critical assessments of visual culture.
It includes a variety of examples and case studies that explore the many ways in which language is used to discuss, describe, analyze and critically evaluate art and design.
Video Game Design is a visual introduction to integrating core design essentials, such as critical analysis, mechanics and aesthetics, prototyping, level design, into game design.
Using a raft of examples from a diverse range of leading international creatives and award-winning studios, this is a must-have guide for budding game designers. Industry perspectives from game industry professionals provide fascinating insights into this creative field, and each chapter concludes with a workshop project to help you put what you've learnt into practice to plan and develop your own games.
With over 200 images from some of the best-selling, most creative games of the last 30 years, this is an essential introduction to industry practice, helping readers develop practical skills for video game creation. This book is for those seeking a career making video games as part of a studio, small team or as an independent creator. It will guide you from understanding how games engage, entertain and communicate with their audience and take you on a journey as a designer towards creating your own video game experiences.
A highly visual, example-led introduction to the video game industry, its context and practitioners. Video Games explores the industry's diversity and breadth through its online communities and changing demographics, branding and intellectual property, and handheld and mobile culture.
Bossom and Dunning offer insights into the creative processes involved in making games, the global business behind the big budget productions, console and online markets, as well as web and app gaming. With 19 interviews exploring the diversity of roles and different perspectives on the game industry you'll enjoy learning from a range of international practitioners
Visible Signs: An Introduction to Semiotics in the Visual Arts (second edition) is an update to the popular first edition, which introduces design students and practitioners to the fundamentals of semiotics.
Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. This book explains semiotic terms and theories in relation to visual communication, with illustrative examples taken from contemporary art and design.
Concepts such as signs and signifiers, language and speech are explored within the framework of graphic design and fine art.
Vision and Values in Design Management explores the value of design as a key strategic resource that can be utilized in the pursuit of securing a competitive advantage within highly complex and emergent markets.
Throughout the book, David Hands offers contributions from key thinkers and practitioners drawn from both industry and academia to provide an essential guide to the development, key issues and future directions of design management.
Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer.
Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.
Meredith Davis and Jamer Hunt
Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today’s work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation.
In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world.
This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.
Visual Communication for Landscape Architecture demonstrates not only how and where a range of visual communication skills are needed to inform a design process, but also why they are essential in order to make presentations both informative and memorable. It illustrates how representational techniques can be sensitively applied in different contexts appropriate to a diverse range of design challenges, and encourages experimentation with contemporary techniques, both 2D and 3D. Developing a professional but creative design portfolio is explored in relation to creating e-portfolios and websites.
A total of 12 contemporary case studies enable readers to contextualize the methods and techniques explored in each chapter through exploring real-life examples of winning projects by successful landscape architecture practices, making this title an inspirational resource for both budding – and practising – landscape architects.
How do we define retail spaces to maintain commerciality and the ‘experience’ to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment.
This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry.
When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.
Ian Noble and Russell Bestley
Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics.
Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.
The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design.
Zero Waste Fashion Design combines research and practice to introduce a crucial sustainable fashion design approach.
Written by two industry leading pioneers, Timo Rissanen and Holly McQuillan, the book offers flexible strategies and easy-to-master zero waste techniques to help you develop your own cutting edge fashion designs.
Sample flat patterns and more than 20 exercises will reinforce your understanding of the zero waste fashion design process. Beautifully illustrated interviews with high-profile, innovative designers, including Winifred Aldrich, Rickard Lindqvist and Yeohlee Teng, show the stunning garments produced by zero waste fashion design.