The Fundamentals of Design Management

The Fundamentals of Design Management

by Kathryn Best

Kathryn Best is an author, speaker and entrepreneur, with more than twenty years of progressive experience in academia, architecture and design consultancy. Kathryn provides foresight and insight on the power and value of design as an enabler of positive change in business and society. She has worked extensively in Europe, Asia, and the Americas, coaching and inspiring students and professionals at universities, conferences, design centers and government organizations. Her experience includes professional engagements with HOK, RTKL, WATG, Wolff Olins, Starbucks and Orange, and academic lectureships / professorship in higher education institutions such as Inholland University of Applied Sciences, University for the Creative Arts, the Royal College of Art and Fachhochschule Salzburg. Kathryn is a Fellow of the Royal Society for the Arts (FRSA). Author affiliation details are correct at time of print publication.

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AVA Publishing SA, 2010
  • DOI:
  • ISBN:
    978-1-3500-8904-4 (online)

    978-2-940411-07-8 (paperback)

    978-2-9404-3933-1 (epdf)

    978-1-3500-3457-0 (epub)
  • Edition:
    First Edition
  • Place of Publication:
  • Published Online:
The Fundamentals of Design Management
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The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media.

The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.