Basics Fashion Management 01: Concept to Customer

Basics Fashion Management 01: Concept to Customer

by Virginia Grose

Virginia Grose is Principal Lecturer and Course Leader for MA Fashion Business Management at the University of Westminster and Design Executive and Product Developer at Courtaulds Textiles. With a background in product development in the fashion industry supplying major retailers in the UK and USA, after leaving Courtaulds in 2006 Virginia has worked as a consultant to Treasure Step International, Hong Kong supplying niche clients in Europe where she was able to develop and work with just about anything made with cashmere and other knitwear products. Author affiliation details are correct at time of print publication.

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AVA Publishing SA, 2012
  • DOI:
  • ISBN:
    978-1-4742-1833-7 (online)

    978-2-940411-84-9 (paperback)
  • Edition:
    First edition
  • Place of Publication:
  • Published Online:
Basics Fashion Management 01: Concept to Customer
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Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.