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The Fundamentals of Digital Fashion Marketing

The Fundamentals of Digital Fashion Marketing

by Clare Harris

Clare Harris teaches creative technologies at the University of Sussex, UK and previously taught digital fashion practices at the University of Southampton. Author affiliation details are correct at time of print publication.

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Bloomsbury Visual Arts, 2017
  • DOI:
    10.5040/9781474220873
  • ISBN:
    978-1-4742-2087-3 (online)

    978-1-4742-2085-9 (paperback)

    978-1-4742-2086-6 (epdf)
  • Edition:
    First Edition
  • Place of Publication:
    London
  • Published Online:
    2018
The Fundamentals of Digital Fashion Marketing
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The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging technologies and examines their place in contemporary fashion careers and the opportunities they create for fashion graduates to design, promote and market themselves in a range of sites and formats.