Bloomsbury Applied Visual Arts
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Idea Searching for Design

Idea Searching for Design: How to Research and Develop Design Concepts

by David Bramston

David Bramston is a Principal Lecturer at the School of Architecture & Design, College of Arts, University of Lincoln UK Author affiliation details are correct at time of print publication.

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and YeLi

YeLi is an Associate Professor in Graphic Design at the School of Art & Design at the Chinese University of Mining & Technology, Xuzhou, P.R. China. Author affiliation details are correct at time of print publication.

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Fairchild Books, 2016
  • DOI:
    10.5040/9781474221627
  • ISBN:
    978-1-4725-8196-9 (paperback)

    978-1-4725-8197-6 (epdf)

    978-1-3500-3390-0 (epub)

    978-1-4742-2162-7 (online)
  • Edition:
    Second Edition
  • Place of Publication:
    London
  • Published Online:
    2018
Idea Searching for Design
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The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture. Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention.

The text is accompanied by a variety of case studies and examples of work from the world's best contemporary product designers. It also includes a number of new projects for students, to encourage further exploration of ideas.