Bloomsbury Applied Visual Arts
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Introduction to Graphic Design

Introduction to Graphic Design: A Guide to Thinking, Process & Style

by Aaris Sherin

Aaris Sherin is an educator, writer and designer. She is an Associate Professor of Graphic Design at St John's University, Queens, New York. Sherin is a frequent lecturer and speaker at both national and international design conferences. Her writing has been featured in publications such as PRINT Magazine, STEP Inside Design, Form, Leonardo, and Design and Culture. Author affiliation details are correct at time of print publication.

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Bloomsbury Visual Arts, 2018
  • DOI:
    10.5040/9781474223560
  • ISBN:
    978-1-4742-2356-0 (online)

    978-1-4725-8929-3 (paperback)

    978-1-4725-8930-9 (epdf)
  • Edition:
    First edition
  • Place of Publication:
    London
  • Published Online:
    2018
Introduction to Graphic Design
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For a great foundation as a graphic design student, look no further than Aaris Sherin's Introduction to Graphic Design. Sherin will introduce you to the formal structure of graphic design, so you can understand and utilise the main techniques of your chosen profession, and learn how they apply to print and screen-based projects. Whether you need to conceptualise a new poster, develop an exciting advertisement, structure an app or create eye-catching signage, chapters can be read in any order you choose, depending on which area you wish to concentrate.

Whatever your approach, you'll be encouraged to use critical thinking, visual exploration and understand the special relationship graphic designers have to creative problem solving. There are also chapters devoted to imagery, color, and typography, using a thematic approach to creative problem-solving. With over 500 images showing examples from international designers, helpful diagrams, highlighted key terms and concepts, Design in Action case studies, exercises and chapter-by-chapter Dos and Don'ts, Introduction to Graphic Design will give newcomers to graphic design the confidence to give visual form to concepts and ideas.