Bloomsbury Applied Visual Arts
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The Fundamentals of Fashion Design

The Fundamentals of Fashion Design

by Richard Sorger

Richard Sorger is Associate Professor and Course Leader for MA Fashion at Kingston University, UK. He has taught at all levels of fashion education at institutions such as Middlesex University and London College of Fashion. From 2006 to 2011 he designed for his eponymous label and his clothes have been worn by Courtney Love, Florence Welch and Miley Cyrus. Author affiliation details are correct at time of print publication.

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and Jenny Udale

Jenny Udale is a lecturer at the University of Middlesex and Ravensbourne College, UK. Jenny is also a freelance textile and womanswear designer. She is the author of the first edition of Textiles and Fashion (AVA Publishing, 2008) and the co-author of The Fundamentals of Fashion Design, 2nd edition (2012). Author affiliation details are correct at time of print publication.

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Bloomsbury Visual Arts, 2017
  • DOI:
    10.5040/9781474270021
  • ISBN:
    978-1-4742-7002-1 (online)

    978-1-4742-7000-7 (paperback)

    978-1-4742-7001-4 (epdf)
  • Edition:
    Third edition
  • Place of Publication:
    London
  • Published Online:
    2018
The Fundamentals of Fashion Design
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The Fundamentals of Fashion Design provides a fully illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea to realizing it in 3D form. Writing with clarity and precision, Richard Sorger and Jenny Udale explain the entire fashion design process, including research and design, fabrics and their properties, construction methods and how to form and promote a collection.

This third edition has been updated to include the latest design and construction techniques and stunning new visual examples. New and updated interviews with practitioners working for leading fashion brands offer key insights into succeeding in the industry today and a preface by fashion designer and instructor Shelley Fox introduces and contextualizes the new edition. Exercises also help readers to discover and experiment with design techniques first hand.

Overall, this book is a rich and dynamic resource that will inspire readers to develop their own design work and embark on a career in fashion with confidence, proficiency and enthusiasm.