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The Fundamentals of Typography

The Fundamentals of Typography

by Gavin Ambrose

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. Author affiliation details are correct at time of print publication.

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and Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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AVA Publishing SA, 2011
  • DOI:
    10.5040/9782940476121
  • ISBN:
    978-2-9404-7612-1 (online)

    978-2-9404-1176-4 (paperback)
  • Edition:
    Second Edition
  • Place of Publication:
    Lausanne
  • Published Online:
    2018
The Fundamentals of Typography
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The Fundamentals of Typography (Second Edition) introduce the fundamental principles of typographic theory and practice. It covers a wide range of subjects, including the history of typography, typographic detailing and the use of creative typography across a range of media. Packed with clear explanations, expanded illustrations and historical and contemporary examples from leading practitioners around the world. The second edition includes considerable new and revised content from the authors, including new case studies and student exercises.