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What is Retailing?

Dimitri Koumbis

Dimitri Koumbis is the Creative Director of Situ Retail Environments, which is a design firm that focuses on consumer research, demographic and trading area studies, branding, store design and visual merchandising/display for retailers. He is also Adjunct Faculty, Fashion Merchandising and Marketing at The Art Institute of New York where he teaches Contemporary Retail Environments, Store Design, Visual Merchandising, Branding, Trends/Forecasting, Textiles, Portfolio, and Apparel/HR Management. Author affiliation details are correct at time of print publication.

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Fashion Retailing : From Managing to Merchandising

Bloomsbury Visual Arts, 2014

Book chapter

0

...Shoppers have a plethora of shops to choose from within the Pavilion shopping mall, Bukit Bintang, Kuala Lumpur, Malaysia. Large shopping areas like this allow multiple retailers to be housed under one roof, making it easier to shop during...

Store Merchandising

Dimitri Koumbis

Dimitri Koumbis is the Creative Director of Situ Retail Environments, which is a design firm that focuses on consumer research, demographic and trading area studies, branding, store design and visual merchandising/display for retailers. He is also Adjunct Faculty, Fashion Merchandising and Marketing at The Art Institute of New York where he teaches Contemporary Retail Environments, Store Design, Visual Merchandising, Branding, Trends/Forecasting, Textiles, Portfolio, and Apparel/HR Management. Author affiliation details are correct at time of print publication.

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Fashion Retailing : From Managing to Merchandising

Bloomsbury Visual Arts, 2014

Book chapter

0

...Retailers need to draw customers in with strong brand representation. Department stores such as Liberty, located in London’s West End, achieve this by creating large-scale displays that can be seen on multiple levels.One of the greatest...

Store Management

Dimitri Koumbis

Dimitri Koumbis is the Creative Director of Situ Retail Environments, which is a design firm that focuses on consumer research, demographic and trading area studies, branding, store design and visual merchandising/display for retailers. He is also Adjunct Faculty, Fashion Merchandising and Marketing at The Art Institute of New York where he teaches Contemporary Retail Environments, Store Design, Visual Merchandising, Branding, Trends/Forecasting, Textiles, Portfolio, and Apparel/HR Management. Author affiliation details are correct at time of print publication.

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Fashion Retailing : From Managing to Merchandising

Bloomsbury Visual Arts, 2014

Book chapter

0

...Storefronts need to draw customers in with strong brand representation, to allow sales teams inside to provide the customer service necessary to make the final sale. Established retailers, such as NOTÉNOM, are fully aware of the importance...

Retail Corporate Offices

Dimitri Koumbis

Dimitri Koumbis is the Creative Director of Situ Retail Environments, which is a design firm that focuses on consumer research, demographic and trading area studies, branding, store design and visual merchandising/display for retailers. He is also Adjunct Faculty, Fashion Merchandising and Marketing at The Art Institute of New York where he teaches Contemporary Retail Environments, Store Design, Visual Merchandising, Branding, Trends/Forecasting, Textiles, Portfolio, and Apparel/HR Management. Author affiliation details are correct at time of print publication.

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Fashion Retailing : From Managing to Merchandising

Bloomsbury Visual Arts, 2014

Book chapter

0

...View of dresses displayed at the headquarters of French luxury brand Dior in Paris. Retail and designer offices often provide visitors with museum-like displays to show their successful looks—past, present, and future.Consumers...

Trends in Retailing

Dimitri Koumbis

Dimitri Koumbis is the Creative Director of Situ Retail Environments, which is a design firm that focuses on consumer research, demographic and trading area studies, branding, store design and visual merchandising/display for retailers. He is also Adjunct Faculty, Fashion Merchandising and Marketing at The Art Institute of New York where he teaches Contemporary Retail Environments, Store Design, Visual Merchandising, Branding, Trends/Forecasting, Textiles, Portfolio, and Apparel/HR Management. Author affiliation details are correct at time of print publication.

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Fashion Retailing : From Managing to Merchandising

Bloomsbury Visual Arts, 2014

Book chapter

0

...Contemporary retailers are pushing boundaries to attract new consumers while continuing to cultivate their current clientele. Fashion designer turned retailer, Joan Pastor, uses caricature mannequins in lieu of traditional realistic ones.So...

Retail Consumer Markets

Dimitri Koumbis

Dimitri Koumbis is the Creative Director of Situ Retail Environments, which is a design firm that focuses on consumer research, demographic and trading area studies, branding, store design and visual merchandising/display for retailers. He is also Adjunct Faculty, Fashion Merchandising and Marketing at The Art Institute of New York where he teaches Contemporary Retail Environments, Store Design, Visual Merchandising, Branding, Trends/Forecasting, Textiles, Portfolio, and Apparel/HR Management. Author affiliation details are correct at time of print publication.

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Fashion Retailing : From Managing to Merchandising

Bloomsbury Visual Arts, 2014

Book chapter

0

...Many retailers are expanding globally, both in brick and mortar plants and through e-commerce. Regardless of the consumer distribution channel, retailers must be able to cater to the needs of the market they are moving in to....

The Fashion Buyer

David Shaw

David Shaw worked in fashion buying for over 20 years for some of the UK’s most famous high street fashion retailers. He is now an academic, consultant trainer and writer on fashion retailing and marketing. David has lectured at the London College of Fashion, Nottingham Trent University, Middlesex University, University of Surrey, Northumbria University and The Institute Marangoni in the UK, as well as the Dublin Institute of Technology and Macquarie University, Sydney. He has previously published four titles on fashion buying, marketing and management for Routledge, Macmillan and Springer-Verlag. Author affiliation details are correct at time of print publication.

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and

Dimitri Koumbis

Dimitri Koumbis is the Creative Director of Situ Retail Environments, which is a design firm that focuses on consumer research, demographic and trading area studies, branding, store design and visual merchandising/display for retailers. He is also Adjunct Faculty, Fashion Merchandising and Marketing at The Art Institute of New York where he teaches Contemporary Retail Environments, Store Design, Visual Merchandising, Branding, Trends/Forecasting, Textiles, Portfolio, and Apparel/HR Management. Author affiliation details are correct at time of print publication.

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Fashion Buying : From Trend Forecasting to Shop Floor

Bloomsbury Visual Arts, 2017

Book chapter

0

...FALL/Winter 2015–16The Francois Eymeric Presentation during Paris Fashion Week.Fashion buying is often seen as one of the most glamorous of all fashion retailing roles. Many parts of it are; however, other aspects of the job require...

Suppliers, Sourcing, and Communication

David Shaw

David Shaw worked in fashion buying for over 20 years for some of the UK’s most famous high street fashion retailers. He is now an academic, consultant trainer and writer on fashion retailing and marketing. David has lectured at the London College of Fashion, Nottingham Trent University, Middlesex University, University of Surrey, Northumbria University and The Institute Marangoni in the UK, as well as the Dublin Institute of Technology and Macquarie University, Sydney. He has previously published four titles on fashion buying, marketing and management for Routledge, Macmillan and Springer-Verlag. Author affiliation details are correct at time of print publication.

Search for publications
and

Dimitri Koumbis

Dimitri Koumbis is the Creative Director of Situ Retail Environments, which is a design firm that focuses on consumer research, demographic and trading area studies, branding, store design and visual merchandising/display for retailers. He is also Adjunct Faculty, Fashion Merchandising and Marketing at The Art Institute of New York where he teaches Contemporary Retail Environments, Store Design, Visual Merchandising, Branding, Trends/Forecasting, Textiles, Portfolio, and Apparel/HR Management. Author affiliation details are correct at time of print publication.

Search for publications

Fashion Buying : From Trend Forecasting to Shop Floor

Bloomsbury Visual Arts, 2017

Book chapter

0

...FALL/WINTER 2015–16 Alexander McQueen’s haute couture is romantic and theatrical, with a strong point of view.In this chapter, we will examine the all-important buyer<>supplier relationship, exploring how to manage suppliers...

Sources of Buying Inspiration

David Shaw

David Shaw worked in fashion buying for over 20 years for some of the UK’s most famous high street fashion retailers. He is now an academic, consultant trainer and writer on fashion retailing and marketing. David has lectured at the London College of Fashion, Nottingham Trent University, Middlesex University, University of Surrey, Northumbria University and The Institute Marangoni in the UK, as well as the Dublin Institute of Technology and Macquarie University, Sydney. He has previously published four titles on fashion buying, marketing and management for Routledge, Macmillan and Springer-Verlag. Author affiliation details are correct at time of print publication.

Search for publications
and

Dimitri Koumbis

Dimitri Koumbis is the Creative Director of Situ Retail Environments, which is a design firm that focuses on consumer research, demographic and trading area studies, branding, store design and visual merchandising/display for retailers. He is also Adjunct Faculty, Fashion Merchandising and Marketing at The Art Institute of New York where he teaches Contemporary Retail Environments, Store Design, Visual Merchandising, Branding, Trends/Forecasting, Textiles, Portfolio, and Apparel/HR Management. Author affiliation details are correct at time of print publication.

Search for publications

Fashion Buying : From Trend Forecasting to Shop Floor

Bloomsbury Visual Arts, 2017

Book chapter

0

...Fall/Winter 2015–16 Ralph Lauren places great emphasis on texture and form, coupled with layering, for his Fall/Winter 2016 collection.Fashions have changed throughout history, sometimes radically. Previously, people tried to copy...

Trends in Fashion Buying

David Shaw

David Shaw worked in fashion buying for over 20 years for some of the UK’s most famous high street fashion retailers. He is now an academic, consultant trainer and writer on fashion retailing and marketing. David has lectured at the London College of Fashion, Nottingham Trent University, Middlesex University, University of Surrey, Northumbria University and The Institute Marangoni in the UK, as well as the Dublin Institute of Technology and Macquarie University, Sydney. He has previously published four titles on fashion buying, marketing and management for Routledge, Macmillan and Springer-Verlag. Author affiliation details are correct at time of print publication.

Search for publications
and

Dimitri Koumbis

Dimitri Koumbis is the Creative Director of Situ Retail Environments, which is a design firm that focuses on consumer research, demographic and trading area studies, branding, store design and visual merchandising/display for retailers. He is also Adjunct Faculty, Fashion Merchandising and Marketing at The Art Institute of New York where he teaches Contemporary Retail Environments, Store Design, Visual Merchandising, Branding, Trends/Forecasting, Textiles, Portfolio, and Apparel/HR Management. Author affiliation details are correct at time of print publication.

Search for publications

Fashion Buying : From Trend Forecasting to Shop Floor

Bloomsbury Visual Arts, 2017

Book chapter

0

...SPRING/SUMMER 2016 Hermes continues to show a pret-a-porter collection during Paris menswear fashion week in order to broaden both its appeal and potential audience. In the previous chapters, we have explored the role of the fashion buyer...