...Marketing is a powerful force
Marketing is a powerful force that builds strong global brands; it can help raise an army and can be used to demonise political opponents. Every company and government in the world uses elements...
...Have you ever seen an Avon store?
Don’t worry. No one has. Avon doesn’t have shops. Avon has used door-to-door sales representatives to sell their goods since 1886. Today they have nearly five million men and women selling door...
...The Tiffany experience
If you could find a Tiffany watch for sale at your local jewellery store, would it really be a Tiffany watch? Yes and no. Of course, the Tiffany Company could manufacture it, but the Tiffany retail store...
...Just a glass of water?
Would you like a glass of water? What kind? Water that falls from the sky or water that comes from under the Earth. How about a bottle of water? Mineral water? Spring water? Purified water? Water with gas...
...Wrangler jean culture
An advertising agency working with Wrangler jeans hired a team of anthropologists to study ‘Wrangler culture’. The anthropologists studied Wrangler wearers and found they wore Wrangler to work all day. Wrangler...
Marlboro is possibly the world’s best marketing success story. The product may be ‘just a cigarette’, but the brand defines much of what is good and pure about the American West.You’ve made it to your last ‘P...
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